ELIMINATE_screenshot_07Ngmoco's Eliminate Pro has become incredibly popular in the App Store, now sustaining the #1 spot in the Top Free apps. While we covered many details about the game's energy system and strategies, one power-generating feature that we had described in our preview of the game had remained absent: marketing and promotional offers.

If, however, you're not interested in paying for energy (or waiting the [240] minutes), you can alternatively complete marketing offers in-game to earn additional energy. This method of payment system has seen great success in Facebook games, and I will be very interested to see how it does in Eliminate. The various offers you can complete range from completing a simple survey to signing up for a Discover card, and will change over time.

Eliminate Pro launched without this option available, but it appears it's still a possibility. Ngmoco has flipped the switch on the first offer which is pretty painless to complete. It simply requires you to install and launch Epic Pet Wars and when you return to Eliminate Pro, you will have 15 Power Cells.

With Ngmoco's acquisition of the Epic Pet Wars developer, the reason for the cross promotion is obvious, but does pave the way for non-monetary ways to gain energy in Eliminate. While we haven't heard an update on their plans, we expect they will eventually launch more traditional marketing offers beyond this simple cross promotion. But even so, if they stick with these sort of cross-download promotions, with hundreds of thousands of Eliminate Pro downloads a day, they certainly have a massive audience to leverage for their future games.

To take advantage of the offer, you must click on the Gear Up -> Get Energy -> Special Offers button in Eliminate Pro. Once you relaunch Eliminate Pro you still have to "use" the Power Cells to convert them into energy.

App Store Link: Eliminate Pro, Free

  • Slapshot

    I dunno. It sounds like a great idea but something doesn't sit right with me on this one. I'll try it myself tonight and see how it goes.

    • arn

      it's simple enough, you don't have to even create an account on epic pet wars.

      arn

  • ramon

    Yeah, I tried it last night. It was relatively simple - just download and install Epic Pet Wars and load it. I didn't even need to create an account and I was able to acquire my 15 power cells. I tried removing Epic Pet Wars and reinstalling it to see whether I could use the promotion over and over again but unfortunately, I couldn't.

    Later on in the future, I hope to see leagues or tournaments which will reward players with power cells. For example, once a month, there could be a tournament which runs at a particular time where players are decided into small groups, where they will battle each other in different heats. Obviously, this will lead to the losers being 'eliminated', and the winners progressing. If you come first, you will be rewarded with xxx power cells and so on.

    Obviously, the players in the same heats must be in similar time zones.

  • raptor25

    I did it yesterday and it didn't give me the power cells. So i deleted EPW and accepted the offer again, installed it again and launched it again.

    Still no power cells.

    • thekidkid32

      Same happened to me, I can't get the credits at all. Anyone know a fix?

      • Moloch Horridus

        Same here, no energy cells, even though I did the process the way one should;
        From Eliminate to offer-page and from there to the App Store. Eliminate even displayed a message when launched next time, telling me that 15 cells have been added. No dice.
        Oh well, with so many other great games on the platform maybe I'll just drop the Eliminate since they limit the playtime so much anyway.

      • Autobott`

        Same here...I had EPW already installed, deleted it and reinstalled and still no batteries.

    • ALtts

      You have to 'use' the Power Cells to recharge, it doesnt auto recharge your energy.

  • Scott

    I really don't like how ngmoco is handling Eliminate. It is soo gimmicky to fill out survey's or sign-up for credit cards. Just let us pay for the game once, and be done with it. I can see this in-app purchasing method getting old fast. It's a great game, but the way ngmoco is handling it, will certainly kill it fast.

    What a shame.

    • DotComCTO

      Why should they let you pay once when each user represents a huge incremental revenue stream? Ngmoco can monetize their user population over and over and over with new offers. They should tie it into Facebook with announcements/achievements so they can get you to sign other people up. They're just taking a page from Zynga's playbook and applying it to the iPhone space. They'll make far more money this way than by allowing people to buy the game. Clever and gross all at once.

      • Dylan

        I wonder how much$ ngmoco has grabbed off of this in app energy purchace approach they took vs. if they sold the game for say $1.99(or whatever) x's the # of downloads the game has received so far. $$$$$

    • NotYou

      I disagree. Making the game free then giving the option to pay for extra credit is brilliant.

      You don't need to pay anything extra and you can play as much as you want for free.

      • JCKarlo

        Playing this game, let alone enjoy it is just way too complicated, especially for a phone game. Why bother with all this marketing ploys just to keep people playing? I download and install EPW for what, three 2-minute games?

        Honestly it's frustrating to know I have to pay virtually an infinite amount of money to simply play a 4-player phone FPS continuously (i.e. playing while gaining XP) like I do with a 16-player console FPS I pay for only once. If you do the math and put things in perspective, $60 for 1,940 power cells is good for 128 ranked games. $60 for say Call of Duty is good for an infinite number of games with a much better multiplayer experience.

        Sure I can play it for free, but it's hardly enjoyable playing without rewards or credit gain and being pitted against other players who have paid their way to fancy gear.

        Just reading through various reviews on the iTunes Store shows that this game is losing a lot of players primarily due to the frustration of waiting hours to play just a short ranked game. Let's be honest, even though we can play for free all we want, not many people enjoy playing with out gain these days. Daily recharging doesn't keep me coming back...it makes me wanna move on to something else. Hopefully Gameloft gets it right with Nova.

  • Zincous

    I'm really interested in seeing if this EPW makes it into the top 100 free games because of this promotion.

    • Dude

      I saw it in top 5

  • Alza

    I think you have to follow the link from within eliminate, not just go to the app store and download EPW itself. Try that :)

  • i know why

    iMob started this early this year as a way to game the ranking system in the app store. You put up a promotion app and cram in as many downloads in 24 hours as you can and you can get to the top 10 in less than a day. Since imob started this the app store has been a mess with storm8 apps and a bunch of others. Shame to see NGmoco joining in on this. Soon the top 100 will be nothing but XX points free apps.

  • s0mah

    now everyone will be able to charge straight forward with max shotguns!

  • Kevlar

    Well I for 1 am happy about this cross promotion thing, I never look at the top 100 for new games anyway, I have sites like this for game recommendations. Also power cells are currently way too expensive, if you wanted to play this game properly earning credits for any significant amount of time it would work out to be the most expensive game ever. I bought a batch at 59p just to see how it all worked and they lasted me about 10 minutes!

  • Martin

    I want turnaments too!!!

    My idea is that every 2-4 hours Theres a tournament. To sign up you must pay some credits. The tournaments could be of different sizes, like one on 16 employees, where the 2 best in each group goes to the Next round, a total of 8 goes to NeXT round, and got to fight again. The 2 best in each group goes to the final, and got to fight. And both 1st place, 2nd place and 3rd place wins a price, that can be everything from 100 credits to 500 power cells.

    Like the idea?

  • Anmol123

    On a semi-unrelated note, I'm have difficulting olayng online in eliminate. Everytime I open up the game it says "connecting to HQ" but never actually connects. I tried doing this both on 3G and Wifi connection to no avail. I'm using a 3GS if that matters. Anyone know what could be wrong? I'd appreciate any help at all

  • chris f

    holy. shit. please tell me this is a joke. ill say it again, this is by far the best game on the iphone but its not easy to enjoy. i dont want to spend the time worrying about the shitty power cells, and i sure as hell dont want to spend time with this ad crap. for the love of god PLEASE just let me pay upfront to have the abilities to enjoy the game from the beginning instead of being killed by people running circles around me with twice the armor and firepower. i thought the whole point is to be able to pick up and play, but its not that cool when you get killed right away. i dont want to spend the time dicking around with power cells, i have other shit to do.

    • Yog Shoggoth

      Not sure they'd be too popular if they suddenly released a pay-once version, after people have poured money into buying cell packs. At least, not while still in the honeymoon period.

      Seems pretty clear they're using Eliminate as a research project...yeah it may seem weird, but I guess it's only good R&D if you use a good product.

      I find the whole business fascinating, but I do kinda cringe at the mention of cross-promotional marketing; That's may just be me.

      • chris f

        yeah, unfortunately the toothpaste is out of the tube, it just pisses me off that they picked what would be my favorite game to experiment with. maybe they can release another nearly identical version where we can pay upfront like a normal game and which doesnt mix players form the current pay to play version.

      • http://ravensword.com AmazingRuss

        Piracy numbers being what they are, as a developer I've been very interested in this model, but as a gamer there is no way I would pay for power cells. Wouldn't chase a bunch of advertising around either.

        It's kind of sad that it's come to this.

    • elimpro_jul97

      I love this game. There is a slight problem now though. When you follow what the instructions say, so Go to Gear Up - Get Energy - Special Offers, it shows you the offers homepage but you can´t click on the Eliminate Tab!
      So you don´t know what offers there are?
      Does anybody know the offers of today?

  • Richard

    Eliminate has been covered to ad nauseam.

  • ChuChuRocket

    That'll be enough coverage on Eliminate now, thank you.

    • kita

      I agree. Not really a fan of the controls myself and I'm getting tired of seeing TA constantly writing about this game.

    • Adams Immersive

      The game is popular and groundbreaking (on a handheld) so articles like this which are not mere repetition are very newsworthy (to me anyway). Also bear in mind that news about the DLC system isn’t just relevant to this one game, it’s a first look at new ways of doing business that will affect other games in future.

  • H1N1

    I can't get the power cells! What's the Problem?

  • http://www.kotodama.net/blog Zak

    What advantage is there for Ngmoco to promote a free game? Doesn't equal $.

    • Rad

      More money than you may think.

      • Hirdsaw

        you may not have to pay for the initial game, but they hope that you like the game enough that you would buy extra respect packs, or if you dont, someone else will cause with all the downloads they get from this promotion, theyll rise up higher in the most downloads list

  • Dark NRG

    Can i have Warp Gate please? Where is it? Are they gonna pull this same stunt too? Is this the future for all games?

  • F3N4T!K

    Ya know, it's all clever advertisement, but I love it!

  • dumas1000

    Like I've been saying for months, spam bribes. I've been telling everyone that they were going to start bribing people with spam, but no one wanted to listen to me.

  • dumas1000

    by the way, the offer for accepting this particular piece of spam is 4 matches. Don't spent in all in one place. I'll admit that this one, however, is likely to be fairly harmless. I'm sure this MMO doesn't steal people's phone numbers like iMobsters did. It's the third-party spam that would really concern me, if that starts popping up.

  • jon

    This game was fun at first, but the matches can be really uneven which is really annoying when you factor in the power cells. I'll never pay for them that is for sure, not when I can get stuck in a game with a bunch of people at twice my level.

    Also, if the game crashes (like it did to me) you get nothing. They deduct the power cells and don't give you any credits. It's a lose-lose.

    In short I give this game 2 stars. On paper it is fun, but the system just kills it for me.

    • Hirdsaw

      are you sure you didnt bump the home button? cause they remove power cells for that, but its crashed for me to,o and they refunded me the power cells i would have lost

  • Diablohead

    I would be more willing to spend money on this free game if the prices were not stupid, they should have really gone with a slower earning but more paying matches route then to have 3 games a day, spread it out a bit better.

  • Rad

    The same group of people that watch and support TV infomercials will keep this game going. Unfortunately this will lead to more games with this pricing model.

    For me I'd rather buy a game from Gamloft and have fun playing it.

  • MetroGnome217

    So i dont understand
    can you do this everyday or just once?

  • MidianGTX

    Heh... just see what kinda crap people will sign up for just because they're too damn impatient to wait a few hours for a power cell (during which they can PLAY ANYWAY). It's a bit cheap on ngmoco's half, pretty much selling peoples dignity away, but then that's the price you pay for not having any self control.

    I play a few matches a day, I have energy every time I go back to the game, and this way it'll probably last me much longer. There's no rush.

  • j3553

    now everytime i open the app it says "15 power cells!" over and over again!

  • http://www.appfreakblog.com appfreak

    Does this mean that tomorrow Epic Pet Wars will be up there with Eliminate in the free list. I'm not so sure about this practice. I wouldn't like to see "eliminate respect points" sort of thing

  • Hirdsaw

    lol and like a hundred thousand people have been whining about how there gonna nickel and dime us for our money which wasnt true in the first place, but now they dont even have any reason to complain

  • Colin

    This game is a lot like Metroid prime hunters for DS. It is bad though that you have to pay again and again for power cells. they need to change that then they will get more customers

  • ravenvii

    I didn't get the 15 power cells, either. I still have my free 30 cells though. Do I have to use them all up, and the game'll give give me 4 free matches or something?

    • ravenvii

      Well I went and used up my 30 cells, and all the sudden the 15 cells showed up. So guess you do have to use your energy to get the 15 cells.

    • wegmans

      I didn't get them either, and I spent 15 on the 100c trade... I deleted EPW, and now i'm installing it again to see if they come back. If not then I guess all i can do is leave a 1 star review for EPW ha

      • Nick

        Hey, just in case anyone cares, I just got the offers to work. Had to turn off my iPod Touch and turn it back on. When I did so, all of my offers had been redeemed and I had 2000 credits. Oh, and by the way, for those of you who think just pressing that top button turns it off, that's not true. You have to hold the button down and slide it to shut it down. Don't want to be that annoying duchebag who states the obvious, but just for those of you who don't know.

  • yo

    seriously, the controls in this game are shit.

  • Gekkota

    Earn energy by signing up for a Discover Card??
    What are they thinking?
    Guess they don't realize that many of the people who will participate in the "marketing" aspect of their scheme are children looking for a quick energy fix!

  • Mr G&W

    Is people THAT stupid??? if you don't like it don't play the game and shut up! this game is of really good quality and is free! NGmoco is not pushing you to download the game!

    • Marc

      "Is people THAT stupid??? if you don't like it don't play the game and shut up! this game is of really good quality and is free! NGmoco is not pushing you to download the game!"

      Tip... if you're going to call people stupid take a few moments and look over your grammar.

      • Dark NRG

        Agree.

  • Jason

    Wow, I just want everyone to think for a second, if Eliminate was released for $9.99.

    People would pay that, it would reach the top 10 or so at that price, but it would slowly trail off, ngmoco would have tons of money but now they have to use that money to continue to support the game. That would be really good for now, but bad for them in a year when they are no longer in the top 100 and people have moved on. The daily recharge thing keeps people coming back, and that is what they want.

    Plus, being top on the paid apps list gets you around 10,000-30,000 d/l's per day. On the free app list you get in the hundred thousands range. Way more exposure, way more people who may buy credits.

    • chris f

      yeah except that eliminate's profit totally blows. it should be the top selling and top grossing app at a price of 20$ for a month straight but its not even in the top ten top gorssing, and most of the time has been spent in around 50th place. they ephed up big time not only screwing up their profit but the user experience too. even the few willing to pay are going to get tired of instantly killing all the people, like me, who dont have the time to spend dealing with the power cell upgrading BS.

  • Rusty Shakleford

    Just another gamer who thinks this in app purchase crap is ruining what would have been the best iphone game. This really sucks and I hope ngmoco gets some bad wind for this because thats the only way they will learn. You can't punish the majority because some people are THIEVES that is just NONSENSE. I don't wanna hear sob stories about piracy numbers, I wanna pay 5.99 and play online with my friends. As of now this app is garbage

  • Tzke

    This certainly sums Eliminate Pro up, marketing.

  • JCKarlo

    Playing this game, let alone enjoy it is just way too complicated, especially for a phone game. Why bother with all this marketing ploys just to keep people playing? I download and install EPW for what, three 2-minute games?

    Honestly it's frustrating to know I have to pay virtually an infinite amount of money to simply play a 4-player phone FPS continuously (i.e. playing while gaining XP) like I do with a 16-player console FPS I pay for only once. If you do the math and put things in perspective, $60 for 1,940 power cells is good for 128 ranked games. $60 for say Call of Duty is good for an infinite number of games with a much better multiplayer experience.

    Sure I can play it for free, but it's hardly enjoyable playing without rewards or credit gain and being pitted against other players who have paid their way to fancy gear.

    Just reading through various reviews on the iTunes Store shows that this game is losing a lot of players primarily due to the frustration of waiting hours to play just a short ranked game. Let's be honest, even though we can play for free all we want, not many people enjoy playing with out gain these days. Daily recharging doesn't keep me coming back…it makes me wanna move on to something else. Hopefully Gameloft gets it right with Nova.

    **sorry for duplicate post I accidentally submitted this comment as a reply to someone else's comment

  • Rasp

    Why is everyone complaining about a free game you dont HAVE to pay a cent for. When all those people who bought power cells are burnt out cuz they already max level with maxed out guns then the people who take their time and play will be the only ones left. It will even out when the people wit fat wallets and nothing better to buy move on to the next hyped app.

    I love this game and dont mind playin for no credits. I still get kills and wins to go on the leaderboard!!!!!!!

    • Dark NRG

      Because of the brief history of the App store with promo codes, shill reviews and other things that Apple has to keep in "check" to make top 10/100 "fair and true", and not fabricated. With this new practice, again a system is set to be broken by a vast number of ppl downloading the pet war game just for cells, and then making it a top free download whether it deserves it or not. Future games and devs inplementing this practice will only exasperate the system. Hodapp and Arn know more about this, but I don't understand why they seem to not be addressing some of the posts regarding this. Id really love to learn if this is not the case in actuallity, or just another problem that will be addressed in future itunes updates eventually.

  • Nazo Sislian

    People wake up,
    It's time to wake up and see this ng moco scam for what it is.
    I think Eliminate pro is a great game,(not the best in the world- but that's not the point). But what ngmoco is doing here is openly milking the people who want to play the game off their cash.

    Yes I know the game is for free.
    Yes I know that you can play without buying energy cells; if you are willing to wait through 12 hours of free recharge so that you can play for 5-10 mints. YES!!your energy level winds down in 10 mints max!!!
    But look at the big picture, this whole thing is WRONG.

    2 days ago I paid 9.99 euro (15 USD)on some power cells thinking that I am paying to play the game for good without having to worry about energy anymore.
    Well you see, nothing ever mentions that you are spending real money to buy virtual DISPOSABLE power cells. And the problem in all this you ask?

    Well, if you play eliminate pro for 1 hour per day (using power cells to recharge) you end up using around 9.99 euro worth of power cells per week. That's more than 500 euro, 746 USD for the whole year.

    Well, I dunno about you, but I'm no millionaire, and frankly no game on the planet deserves that much money.

    What ng moco is doing here, is discretely and dishonestly getting you addicted to a game so that they can put their hands in your pocket.

    This kind of business practices shouldn't even exist.Apple, you started this, you gotta put an end to it.

    I would rather pay 20 euro to own and play a game as much as I like rather than get caught up in "it's a free game - what are you complaining about bullshit".
    It's a good thing that for 9.99 euro you can still buy ANY other game in the app store for good to play for 24 hrs if you wish!!!

  • Rusty Shakleford

    ^Agreed these in app purchases have got to stop!!! Apple allowed this and no its getting out of hand. Buying an extra course in golf is one thing but these games are so scammy and totally revolve around in app purchasing. I agree 100% Nazo and we might need to make a petition on this one or else I'm afraid this is what the app store is going to become. CRAP

  • Scammy Scammerson

    So lame, what would have been a great game is ruined by this in app purchase crap. Apple allows this to take place and it is ruining the store. I complain to the devs and all I hear is sob stories about piracy numbers. I DONT CARE, why should we be punished because some people are thieves? Not supporting this game in its current state and I encourage you to do the same or soon all games will be just like this shit. Want some power cells, make a discover card. f!@# off this is crap.

  • Moloch Horridus

    Regarding entertainment, what else do you have to wait for to enjoy these days? Nothing. We've got TiVos and such to watch tv whenever we wish, iTunes and others to get music and movies to at will, podcasts to listen to when need arises, games installed in our various devices to play when bored, we can even order food right to our doorsteps when hungry for heavens sake.
    Then there is Eliminate, which lets you play couple of few minute matches once or twice a day - unless you're ready to pay hefty fee for a minute of fun. Fun you can get cheaper, if not free, and - to use Apple's terms - funner from elsewhere.

    The bugs with international versions, promised yet absent free gametime with promoted cells and all the features missing from the game everyone and their mother is used to seeing in the genre, all in all Eliminate is pretty poor show.

    It was fun while it lasted, few days that was. Now its bye bye instead of buy buy for Eliminate. Uninstalling. Good luck ngmoco, you're going to need it with this one.

  • JCKarlo

    Step out of the box and just look at it...Why should you really pay countless sums of cash to play a 4-player game on a phone? And the argument that "you can always play for free" is ridiculous. Playing without gain gets old fast, not to mention hours of waiting for a couple minutes of imbalanced ranked games.

    I think the in-app purchase system is fine, but it seems developers are exploiting it to maximize their profits, disguising their strategy with marketing ploys like ngmoco making Eliminate free. I'll be fine with spending money one-time for new weapons, but to spend money to actually play the game and make it worthwhile is completely and utterly ridiculous.

  • JeremyR

    I guess because so many IPhone users must have Macs this sort of thing seems new, but this business model has been extremly popular in PC gaming for quite some times. "Free to Play" it's called, and while mostly it's for MMORPGs (there are literally 100s of them), there are examples of most genres, from FPS (Warrock) to Racing (Project Torque).

    Basically it's a way of making far more money than they would simply charging a normal fee.

    In theory, it's not bad, but most of these companies are really good at milking money out of players. Games end up being "pay to win".

    And for those that don't have money or don't want to spend it, all these surveys and trial offers are a (rather sleazy) way to produce income as well.

    At the risk of sounding alarmist, I think this is a huge risk to the iPhone. At least it's going to change the iPhone dramatically. More and more polished games will use this model rather than sell themselves for a low-ish price.

  • tdog

    so far i have all the free rewards you have to play the game for a second then go back an you get the free reward very simple

  • http://No Crazybthuk

    It was an fantastic Game but i real don't like the Power cells you didnt can buy it at the Game you Must buy it for many £

  • http://www.facebook.com/people/Heindrick-Millien/1082029482 Heindrick Millien

    Updade your fucking server because i can t connect to eliminate pro yesterday i waiting during 2 hours just for a match so your server is fucking slowwwwwwwwwwww. So update it

  • http://profile.yahoo.com/3N6KK5RE2G75RS4M5YHN7V5YII KimH

    ****  Warning ****  My son spent $661.50 in two days on this "free" app.  He didn't realize he was spending real money.  Neither NGMoco or iTunes will reimburse this ridiculous charge!!!