candycrushThe "Candy" drama may be coming to an end, at least in the US. According to a report from Kotaku, King has filed for abandonment of the trademark with the US Trademark Office, effectively ending their pursuit of owning the rights of the sweet, sweet word. The whole kerfuffle began last month when King filed for the trademark of "candy," setting the Internet ablaze and even sparking off a game jam called The Candy Jam where the goal was to make as many games that featured "candy" and "saga" (another word King had trademarked) in their titles as possible.

Despite King's insistence that they wouldn't try to prevent all developers from using the word candy, the developer of a game called CandySwipe, which predated King's Candy Crush Saga, told a different story about how King had bought an earlier trademark of "candy crusher" and was using it to invalidate the developer's "candyswipe" trademark which was granted in 2011. This sort of ugly business even raised the brow of the International Game Developers Association, who said they opposed King's "predatory" trademarking practices and would have their Business and Legal Special Interest Group look into the matter.

Well, it looks like all the bad press has finally caused King to see the error of their ways, as they've dropped their pursuit of the "candy" trademark. Kotaku reached out to King who confirmed their abandonment filing, but declined to provide any further comment.

Update: King has responded to request for comment from Polygon and issued the following statement, which makes it seem like this whole drama might not actually be over:

"King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP."


  • armilla

    Now that's what I'm talking about — put some pressure on a juggernaut and look what happens!

  • falco

    In your Teeth!

  • Wizard_Mike


  • Bliquid

    Take back "Saga" as well, now.
    Patent trolling has made a step too far in allowing words of common use, no, words in general to be patented.

    • nini

      Words can be patented, how else do you protect brand names?

      • MrAlbum

        The words need to be specific enough to be patented. For example, "rock" is a word so common, you couldn't trademark it. You could trademark the phrase "pet rock," because that is more specific.

        At least, that's the concept. I don't know the specifics.

      • Themostunclean

        Individual words, unless made up (TiVo, Xbox, Playstation, etc..), should not be able to be patented at all. Combinations of words is only OK because there's such a huge number of possible combinations that if someone else is using the same, it's likely they are intentionally copying.

      • Ryuuza

        Trademarked, not patented. There's a key legal difference

  • defunct32


  • JJE McManus

    They want to concentrate their efforts into trademarking the phrase " yo'mama "

    • The kernel

      Wha you say about my mama?

  • jweber4

    Kerfuffle. Now there's a word that needs to make a comeback.

    • dancj

      You can't use it. I've trademarked it.

      • bigjack66

        You swine!

  • Kane

    I'm glad this horrible saga has ended

    • thiagovscoelho

      Don't say that word, it's still trademarked

  • Alexythimia23

    Haha king you got your candy ass kicked into submission by the masses, lol you might able to bark the orders in your penthouse suite but in the real word none gives a damn about what you want.... Feels good lmao

  • The kernel

    Did Candy Crush Saga even experience a dip in their top apps ranking on the App Store? Would have been nice to see Clash of Clans over Candy Crush , if only once.

    • The kernel

      Retracting previous comment. Clash of Clans is indeed number 1 in the US store for top grossing.

  • Xandrak

    Based upon the updated comment from King, it looks like their predatory practices may continue.

  • DemoEvolved

    Either they got the heads up that it would fail or they don't like the Igda sniffing around on their trademarking policies because that might produce the slightest resistance. They aren't done yet. Not by a long shot.

  • valkuryn

    Me I deleted all king apps from my and my family's iPads, iPods, and iPhones and we will not buy or support anything King is involved with. If they stop this stupidity MAYBE we will go back but it is hard to trust a company that acts like they have been. I mean they copied that guys game so bad I think they should loose all rights to candy crush and now they are going after him.... Makes me sick to see people abuse the system like they are.

  • Christian V

    Hey I thought you might like to know; I posted a link to this article on Facebook, and within an hour or two, it had be swapped with a link to's homepage instead.

  • Papa Deuce

    I personally sent them an email telling them that I thought their actions were deplorable.

  • ElPumo

    What a sagaTM

  • bigjack66

    How can you trademark a word like candy? It's ridiculous! I can understand the need for trademarks to protect your product but words that are in such common usage is just stupid and shouldn't be allowed and does that include naming your daughter Candy and what about Candi? Does that count? Predatory is the word unless that's been trademarked too!!

  • nomstar

    I've said it before and I'll say it again: I hate this company. I will never buy/use any of their products, free or not.

    • Kane

      What about if they rewarded you with free Candy for life? Would you be tempted to go back...

  • theundertow your motha likes it!

  • Shady Shariest

    ...EU IS the one that could hang them up from their balls -_-'
    Why stay here?

    • bluspacecow

      Here's hoping their trademark application gets thrown out of the EU.

      And everywhere else they try to trademark it.

  • Stormourner

    next time trademark a title not a word

  • thiagovscoelho

    Let's hope for worldwide

  • bluspacecow

    Well that escalated quickly as the popular meme says 🙂

  • bluspacecow

    *reads update on the bottom*

    No I don't think we should categorically state this is over just yet.

    They could after all file for a trademark in a different country then file for a US trademark based on that filing. IANAL But I think it's called the Madrid Agreement.

    IIRC Blizzard's Hearthstone patent was hidden this way - they were granted it in a small african nation that either doesn't have an online TM database or doesn't update it as often. They filed it and after it was announced filed for the US TM.