comment_box_33At this stage in the life of the App Store, unless you're just unboxing your iPhone for the first time this afternoon, you've had to come across game content that's "coming soon." Whether it's nebulous iTunes text that mentions things that are coming (Often asking for five star ratings to make sure it comes) or actual in-game interface elements blocked off with "coming soon" text, everyone has been teased by it.

Also in the history of the App Store has been tons of developers that have actually come good (and in some cases really good) on these promises. If you would've picked up Pocket God [$0.99] back when it was released in early 2009 as a 99¢ investment in what the developers were saying was "coming soon," you basically would've struck the iOS gaming equivalent of buying Apple stock when their Initial Public Offering launched in 1980. The game has seen 47 content update which has expanded the title exponentially from its meager origins.

However, it seems like for every developer that has come good on future update promises, there's a handful who don't. It's understandable, as it's easy to get carried away in desperately trying to offer what your fan base wants, but budgets can spiral out of control and development time can be a scarce commodity- Especially in the indie developer scene with studios on shoestring budgets with 1-3 people working on the game who might not even be drawing a livable salary for their efforts... Although this doesn't make it suck any less as a gamer.


The most recent example of a mouth full of these "coming soon" promises is Gun and Mighty Rabbit Studios' highly anticipated Breach & Clear [$3.99], a turn-based tactical strategy game that starts hitting you with "coming soon" before you even get into the actual gameplay itself. We mentioned this as a distinct drawback in our review, as it's exceedingly difficult to review a game based on what it could be. Rather, we have to review what we have in front of us, which, in the case of Breach & Clear wasn't a whole lot compared to what was "coming." In this particular case, the developers have been amazingly active in our forums and there's an update already in final stages of release, which does a lot to lend some confidence to these "coming soon" elements- But, time will tell.

We're curious what our readers think- When you see a game with all sorts of promised features, contents, and other future carrots being dangled in front of your proverbial face, are you excited to get onboard so you're on the ground floor when the new stuff hits? Have you been burnt by these sorts of promises one too many times and these things make games feel incomplete to you, making you just watch list them to see if/when updates arrive? Or, do you think something else entirely?

Maybe you're a developer and you want to plead your case as to why you have or haven't done this in the past and/or why you are or aren't doing it in the future? Either way, hop into the comments and let us know.

  • tidusryan

    I just approach it like anything coming soon will never come out, that way if it does great I am supprised, and if it doesn't oh well I figured t wouldn't

    • SimonReidy

      Nailed it. That's really the only sensible approach to take.

  • speedyph

    I LIKE IT ELI at least I know they r goin to keep support the app unlike other apps I bought an I get no new content update or server updates

    • Aaron Sullivan

      I like transparency in general. If devs and publishers just honestly show their intent, I can respect that. Of course, as a consumer you shouldn't spend more money because the game or app MAY get upgraded later. You also can't really expected a game that flopped completely to keep giving updates even if the creators intended to.

      • Chris Cooper

        "You also can't really expect a game that flopped completely to keep getting updates even if the creators intended to."
        Unless it's Saturday Morning RPG.

        While it's taking longer to do the updates because it "flopped" commercially we still released 2 extra episodes (the first of which contains more gameplay than the 2 original episodes combined), and at least 2 more episodes are for certain on the way along with support for other platforms.

        That being said, Breach & Clear is a much bigger commercial success than SMRPG, and we're just as devoted to it. Having the commercial success definitely allows us to get things done faster.

        We want people to get excited for what's coming up, but we also want Breach & Clear (and any other game we make) to feel worth your time to play outside of any future updates.

      • joaquin_ondamoon

        Firstly - totally not trolling you here. I bought SMRPG 1, based on the promise of future updates and I thoroughly enjoyed it. I also recall not being able to progress past a certain episode (2 maybe?) because the game wouldn't let me. Bug? Never fixed - if it was I never knew. I rage deleted it after waiting for quite awhile for a fix. And then shortly after that SMRPG2 came out at $4.99 (and I'm so not against premium price points - quite the opposite), and I thought, "No way those guys get my money."
        Now, I've purchased 'Breach and Clear', and quite frankly, it feels like an incomplete game or a beta to me. When I see 'coming soon' plastered everywhere, I'm a bit skeptical of that based on my previous experience with SMRPG.
        I love tactical turn based games, and I had high hopes for B&C when I purchased it. I actually think you guys do nice work, but I felt a bit burned and if I had realized it was the same devs from SMRPG, I probably would have thought twice about that purchase.
        And if I'm not remembering this correctly, as it was some time ago, please feel free to correct me.

      • Mighty Rabbit Studios

        If you played at release, there was only two episodes in the game. I don't think there was a bug that prevented progression, I just don't think there was anything to progress to yet. Episode 3 and 4 have now been released, so that's rectified.

        Unfortunately, there is no such thing as SMRPG2. The paid app is just the deluxe edition of the free version, there's no single episode purchases in it, everything we ever put out is unlocked from the start.

        Any money conscious developer would have given up on something like SMRPG after the first release. We didn't because we legitimately care about our fans and the games we make. I have no idea what makes you think otherwise.

  • alex98909

    I think that,


  • toxiccheese

    I take it with a grain of salt... I understand that sometimes these things don't pan out, especially with the really small dev teams. As long as I can get enjoyment out of what I'm paying for, then I really can't complain. Plus, most of these games are at such a low price point to begin with, that its hard to feel cheated.

  • cobbyco

    As long as none of the 'Coming soon' features are advertised as part of the game, I'm fine with it. Features should only be mentioned if they are accessible in the current version of the game.

  • SpacePenguinBot

    It's not cool. If it's a feature or a little bit of content I can look past it. Breach and Clear seems like it has large chunks of the game missing, and I definitely feel a bit cheated.

    • bilboad

      If there were features that were promised in the app description on iTunes and then it turned out they weren't implemented yet, it would be justifiable to feel cheated. But if it's just functionality that you wouldn't have even known was intended to be in the game until you saw the "Coming Soon" message after buying the game, then it seems less reasonable to feel cheated. That said, the fact that some people will respond the way you are to a "Coming Soon" feature placeholder in a game is a good reason for devs not to put those in games.

      • SpacePenguinBot

        I get it. They didn't necessarily promise these 'coming soon' features, but when 4 of the 8 options on the 'Mission' screen are 'coming soon' it's hard not to feel like you've got 1/2 a game.

  • garret44

    I'd rather have the complete game at purchase.

    When purchasing a game with coming soon content,People aren't really sure what they're in it's possible 4 the dev to charge 4 future content

    • Pray For Death

      I guess ur prepared 4 battle

    • xx99

      Sometimes developers don't have the content planned ahead of time though. There's a big difference between hiding half of the game behind a "Coming Soon" curtain and developing more content in response to a game's popularity or player requests.

    • themostunclean

      4 the love of god.

  • miumius

    I take it with a grain of salt. Many games have promised things like multiplayer but have since given up. I do hope that the XCOM developers follow through though.

  • JCman7

    Unfortunately most apps don't last long on my device so I may never see that promised coming soon content. If there is enough content at launch then I will purchase and not worry about the coming soon stuff. Then I depend on TA to be notified if an app has gotten a huge update then I might consider installing it again.

    • Karzay

      Don't you check iTunes for app updates? You might get the information sooner.

      • themostunclean

        Most people don't. iTunes on the PC (if that's what you're talking about) is horrible. I manage everything directly on my device and its much less of a headache. Only use iTunes for file sharing.

      • Protoman

        Completely agree. I don't even use iTunes for that anymore I hate it so much. I use Copy Transmanager.

      • Karzay

        Ah, ok. I have a Mac. iTunes runs fine on it.

      • JCman7

        I used to use my PC for updates but hardly use it anymore now that you can sync and update iOS devices over the air now. So unless I have the app on my iPad then I wont know. Appshopper is handy though to learn of good updates but TA and the TA forums covers my worthwhile updating needs lol 🙂

  • Tomate Diseño

    In the current environment I'd say it's a very good thing. It can allow developers to test the water with different products without having an enormous time expenditure. If it doesn't sell well, the damage isn't as bad, if it does, great build on that fan base. That's GOT to be a part of the Angry Birds success. I'd like to see more games take that model on.

    • xx99

      Yeah, so we need players to assume that "Coming Soon" means "Coming Soon if the game is successful" and devs should be more honest about the same thing. Most devs aren't going to follow through on promised content for a game that flops, and I don't blame them at all for that. Development costs a lot of time and money.

      • Tomate Diseño

        Yeah exactly - but in a quality title it would hopefully be worthwhile. I take Crabitron as an example - it's a nice unique idea that's apparently not taken back 20% of their costs. If they could have gauged interest first - great.

  • Lostpop21

    I'm just waiting for more Star Command, i did the kickstart and i'm completely ok with what they have out right now. Yes, it's no where near a "Full Game" but the devs are still slaving away and i have faith.

  • runliketurtles

    I'm fine with it. You could look at it like Steam's Early Access program.

    BUT, and this is key, they need to clearly state as such in the App Store description. Buying an app and then seeing a bunch of "coming soons" or major missing features is not cool.

    • pauldavidmerritt

      I don't want any game that has 'coming soon's. From my standpoint and most hardcore gamers, they might get quite a bit game-breaking. Your last paragraph explained it pretty well how I'm looking at it.

  • LousyHero

    Seems like I have had The Walking Dead: Assault on my device for almost a year waiting on the new episodes. At this point I just wish soon would hurry up and get here.

  • {SQUEEK}


  • Elle Wong

    The largest disappointment i've had is the state of 100 Rogues. Many many updates later, and it's still unplayable and bug-ridden. There's a nasty bug in it right now which prevents progress past floor 3 for almost all players, and the devs have been mysteriously absent for awhile. 🙁

  • yetanotherapp

    I think it depends on how much the game cost, and how much of the game is coming soon. Extras and added content dont bother me, it shows the Dev isn't just going to leave the app behind but if the actual story is missing like in Deus ex, then it does annoy me, especially since it cost £5.

  • LunarFlame17

    I'm indifferent to it. Games on iOS are so cheap that I've never regretted a single purchase I've made. Even if a game is bad and/or incomplete, I've only spent a few bucks on it at most, so who cares?

    • BobGarrish

      All the kids doing what seems like the majority of the app buying. It's a different economy when you've got a $600 dollar phone / tablet but almost no disposable income, which is why there are so many mentions of iTunes cards on these forums...adults don't have iTunes cards, they have credit cards.

      Not making a comment either way, really, since I remember being a kid with a computer but no money for software. I buy literally every game on the app store that looks even a bit interesting to me, and I still spend near twice as much on coffee per week. Most games get played for 5-20 minutes, and deleted, but the occasional one gives me hours of entertainment so it works out to be cheaper than any other form of entertainment save Netflix.

      • LunarFlame17

        Fair enough. I guess if I was a kid right now, I wouldn't necessarily know any better, but as an adult who remembers Super NES games costing $70 or more, I have noooooooo qualms about spending $5 on a game, even if it turns out to be bad. Besides, I imagine a lot of kids have their parents' credit card info on their device anyway. My 10-year-old niece certainly does.

  • chriscambell

    I like to get in early but have occasionally been burnt by apps that took my money and shut down shortly after. It's not a game but kitcam is a great example of an app that made off with my money and quickly left the AppStore.

  • JohnPaulGrim

    From a Human/Dev point of view I understand how and why 'Coming Soon' sections are placed in grayed outlines. Like it or not and believe it or not but games are art, with that in mind and depending on if its your first release or not you worry if what you have is enough.
    Is this good enough for people to want to play over and over, are they going to ever open the app again after the first fifteen minutes, is this enough content to justify the price, is this enough content for me to even have a price.
    And a lot of times I feel that is why it's a section added. A hidden message of "Please have faith in me/us/this game!"
    And in these cases I am 100% fine with it.
    But what is initially on offer is half baked and unfinished and that coming soon section is there as a reminder that says "Hey we are really sorry the new Lego set you bought is missing some pieces! But give us some time and five stars in a review and we will be more then happy to ship the rest of the blocks and instructions to your house as soon as they become available!" Then that is something I can not get behind, that game gets deleted and kept in a folder called "what could have been but wasn't".

  • ahamling27

    Grokion anyone? That game sure had potential too. *shrugs*

  • icoker

    it deters me from deleting the app..

  • GameIoft

    I think mobile gaming is becoming like a console

  • Chi Dire

    This is very topical for us. We released Delta-V Racing last week and one of it's features is that more tournaments are coming soon. We ensured that the content we put in the game was worth what we were charging, but the hope was that we would get people coming back to the game after a break if we released more content. We missed a trick not asking for 5 star reviews to make this happen though 😉 It's something we are going to do regardless and was always part of the plan.

  • futuresgreen

    The 'Coming Soon' in video games I feel is an essential part of marketing. It allows the title to gather enough momentum of interest and followers to help make it a success at the launch. There's so much competition in the App Store now that it's vital to build up excitement and interest.
    I agree with Tomate Diseño that it also allows devs to test the water on some features.

    It is important that a majority of the features advertised should be in the title on release but things do go wrong and there comes the morale dilemma if whether features should be delayed or put the release date back.
    Either way, what the final game advertises clearly should be what the game actually is.
    That way no one can complain features are missing.

    The Coming Soon angle is also exciting especially if you're coming to the end and you know improvements or extra add one are on the way, it extends your enjoyment and life of the title.

    iOS is different to Kickstarter where you back a project but which could end up different but I guess people need to learn that's the difference between making a purchase of a final product or work in progress.
    If an Apple user was very unhappy with a game, it didn't work or drastically different to how it was described them Apple would refund.

    I still believe that out of all the games we all purchase on the iOS platform, we can never know about all the updates on everything we ever bought as we don't have that amount of space. And who remembers some of the good games we played last year, which are now possibly amazing games.
    That is one area Apple really do need to improve to help out devs and end users.

  • Gamer1st

    After being involved as a gamer for over 34 years I've learned not to look too deeply at previews and upcoming feature lists. The only things less likely to be true in games are concrete release dates for games more than 6 months away.
    That said iOS games are so cheap, (the ones I buy most of the time) that its damn hard to complain.

  • Earth Vs. Me

    Hey Sega, where's that damn steampunk looking level for Sonic Jump already? You've been dangling that carrot in front of our faces for almost a year now.

  • Erik Moller

    I think mobile gaming is prime for more console developers to jump into the fray. EA is making more money on it's Simpson's game than on the console. Nintendo should be a world leader by jumping into iOS and Android and really raise the bar. It's unbelievable that the simplest action, such as jumping in a platformer, is so terribly hard to code for. Yet in Super Mario, they've got it right - about 30 years ago.

    Nintendo could proclaim "I am now God" if they started developing mobile games. Also, every mobile game, good though they may be, has me feeling like there's something missing. I think touch is the wrong approach the more I think about it. A controller really seems more intuitive. Touch has its necessary applications, but for hardcore gaming it seems to fail.

  • LousyHero

    I have to agree on this one. I was so excited for this game. Payed 5 dollars when it was released, bought the skele character. If anything it has went down hill. Disappointing.

    • BobGarrish

      Same here, got excited, got some IAP, but bugs made it unplayable.

  • pauldavidmerritt

    Yes. It is kind of difficult to follow reviews and know which way they're leaning on the gameplay value scale. They seem to be anti-partisan.

  • ScotDamn

    I judge each game differently. Depending on the developer and their reputation and what value they're offering initially (price vs what I am receiving immediately vs what potential the title carries).

    Like Eli stated above, there are titles that you truly strike gold with; having a plethora of updates and support as if the developers are rabbit and addicted to improving their game.

    Over all I believe it to be the nature of the iOS scene with so many indie developers involved.



  • Dman

    I am ok with developers adding more content or expanding the game with "coming soon" comments, as long as the game already has available the core gameplay already in-tact. It's when developers release a game that is essentially a "beta", that doesn't have it's core game in-tact, is when I (and probably customers) get upset.

    Also, I am more willing to be essentially a "beta tester" if the developer has a good track record of iOS games and games that they have released and have vastly improved upon in future updates. But for the most part, Apple provides ways to Beta-test their apps on a wide scale and developers should provide a feature complete product if they are capable of doing so.

    Also Eli, "Pocket God" is an episodic App, with content updates. I'm not sure if that is a good example of an app that is a Beta release to the general public, with a bunch of "coming soon" signs for future feature releases. If you recall, Pocket God had its core game-play intact in the 1.0 release of the game (i.e. being able to act as god and do funny things with your fingers to the pygmies) and in the future released different episodes to the game that added more content and additional actions and mini-games to the "core game-play". Bolt Creative did it the right way by having the core game-play intact and releasing episodes that provided additional content and functionality to the game.

    Anyways, if any developers are reading this, they should beta-test the hell out of the app and release the game as feature complete as possible and if developers are not able to do that due to time / money, they should at the very least make sure that the "core game-play" is intact and be up-front and center about what features are currently available in the game and not try to swindle people into buying your game/app by misleading into thinking that the game you have "x" feature that you currently don't provide.

  • DemoEvolved

    The card game port bang was an example of coming soon the was not cool. They did not have character attributes at release - which is a fundamental part of the original

    If you want to post coming soon bonus missions on the end of your campaign that is fine. But don't ship a misrepresentation of the expected feature set

    • parkerpunk

      Bang has to be one of my fav card games of all time. I wish I didn't have to rely on a virtual version of it for my fix :/

  • Dai Lion

    Good debate, as a developer, "coming soon" always, as a player i don't believe in false promises hehe

  • jcloughley

    I think there is a place for "coming soon". We are a very small indie game shop (2 people) and the title we are currently working on will follow a character over time (it is the story of a young boy that becomes deviant as he grows up). At this point I don't want to plan out all content for a medium or a story line that may not work. So I'd prefer to release the first "chapter" or "episode" and assess whether there is something there that people like. When we developed Aliens versus Humans, we had lots of feedback from our fans and we used that feedback to forge different paths. I like the idea that the story line can be malleable based on feedback. In this case, "coming soon" might just fit.

  • Adams Immersive

    I have no problem with "Coming Soon" information. Knowing a developer's intention can be nice, or i can choose to ignore it.

    What doesn't make sense is buying an app that you don't feel is already worth the asking price. If you feel you're paying too much, but expect the "coming soon" stuff will make it worthwhile, then you may be making a mistake unless the developer has a MAJOR track record to trust. Likewise, I think a developer would be smarter to say "we're thinking about this" instead of "coming soon" unless the feature is really close to release. Underpromise, overdeliver!

    Because even when someone intends to add something, getting it done isn't always as easy as they thought.

  • Bubz

    Two games stick out in my mind in particular: Slayin'. I played that game to death when I downloaded it in April. I played it regularly for nearly a month. In the early summer, their Facebook page showed a teaser poster for the next update. A ton of new content was said to be released, and that it would be coming "very soon". Hasn't happened yet :/ I totally understand that it's not always easy to deliver these big updates - but like this article states, it is still unfortunate as a gamer.

    The other game that comes to mind is P1xl Party. No idea what happened there.

  • rod-

    I don't even like 'coming soon' content on my news sites. I can't be disappointed in the eventual shittiness of an otherwise promising game idea if I wasn't aware of it in the first place. Similarly, a game missing its release window doesn't bother anyone if they didn't know it was on its way. I like reviews of released games that tell me whether or not I'm going to like a game that I can actually play, because any other type of information is not actionable.

  • joaquin_ondamoon

    I don't really mind 'coming soon' if you're giving me a complete game at the start. A great example of that is 'Plague Inc'. That guy is constantly pushing out updates, and the IAP formula of either grinding out play to unlock it, or paying up front, is perfect to me. Maybe it's his only game, so he has time for that.
    'Star Command' on the other hand, is only part of a whole game, but I so thoroughly enjoyed that part that I don't mind waiting for the rest of it.
    Breach & Clear seems unfinished to me. While the devs seem to be dedicated to a quality game, I wish they had given me more up front.
    So overall, I take these things on a game by game basis. I'd just like to see some transparency - let me know up front that what's 'coming soon' is based on my support if that's the case.

  • Foursaken Media

    As a developer that has had our fair share of flops, imo its dangerous as an indie dev to promise additional content of any kind... not that its a bad thing (Mighty Rabbit has done a heck of job updating SMRPG for ex, and I have no doubt B&C will be the same), its just that this market is so volatile, its very difficult to tell from game to game whats going to do well or not... Its just tough to keep working on a failed game with promised content updates for nothing more than integrity's sake - so why put yourself in that position at all in the first place?

    That being said, we personally think its important to update all of our games with major content updates and other stuff - flop or not - BUT we're also quite content not updating a game if it came to that, because we consider every initial release of ours to be a fully polished, feature-complete game right from day 1. Any updates for our games imo are completely extra additions, or to fix bugs/balance/add tweaks of course :p

    Keep in mind I'm not saying games with "coming soon" stuff aren't necessarily feature complete... it just becomes more an issue of perception than anything else at that point ("incomplete game" vs. "more awesome content coming in the future").

  • JeffWeber

    My game, Krashlander had 2 "Coming Soon" labels for 2 worlds that were not done at time of launch.

    Now, 5 months later they are still not out. Not because I'm not working on the game, but because I had to make some more drastic changes prior to whipping out the new levels.

    In hindsight, I kind of wish instead of (or in addition too) the coming soon message I had a semi-realtime news-line in the app that would allow me to explain to everyone that YES the update and new levels ARE coming and to explain why things are taking so long.

    I hope to have that in place for my next update. A coming soon message becomes a bit of a problem once "soon" has passed and the content still isn't out.

    • Rubicon Development

      We just put a twitter feed right into our game for just this reason. It's not out yet so have no customer feedback on it, but as long as we don't spam people with it, I think it'll go down well.

  • pdSlooper

    I assume most devs (small devs at least) want/ed to do more with their games before release. I *do* like being informed "hey, if I am capable, I will update this game with new features and stuff that I wanted to fit in earlier but simply didn't have the time/budget/sanity for." "Coming Soon" messages sometimes serve that function. The more personalized, the less generic, the better.

  • Rubicon Development

    Speaking as one of those small devs:

    If you are launching a title that has some legs, people generally want to hear about what your plans are for the future and what extras they can look forward to. If nothing else it proves that it's not just some "fire and forget" project that won't get any love in future.

    Having said that, most people buy the game for what's in it right now, so this shouldn't be overdone and thrust in peoples' faces else it's just nagging.

  • MidianGTX

    The biggest problem is the words used. "Coming Soon" sounds like a definite promise, and it simply isn't in all cases. I'd rather see an honest "Want more? Rate our game and help spread the word" or something to that effect. There's no reason to limit it to just two words of soundbite. You could even allow users to tap the button to bring up a news screen detailing exactly what, if anything, is being actively worked on right now and what you'd like to expand to if you're successful, kinda like a list of Kickstarter stretch goals. The key is transparency and honesty, and it can't really be done with just "Coming soon".

  • Nitrome

    Hi were the developers of Icebreaker: A Viking Voyage and we have a 'coming soon' so I thought I would share another developers perspective as I think it is an interesting topic and one that we have discussed here in the office a few times. First up we are hard at work currently with two updates for Icebreaker and we knew before we put the game out that we would be making some updates before launching the game so were not in the boat of not keeping our promise. Having said that at some point it is not going to make financial sense to make updates but as a developer you never really know in advance. When you put out an update you clearly think that it is worth doing so you think you will do another one and put coming soon. I think with that in mind it is OK for developers to put coming soon and you should expect that it might not receive updates forever but if a developer puts coming soon then they should be prepared to make the update or have rightfully upset customers.

  • phonecats

    upvote to top to motivate commenter!

  • Howiefly

    I definitely like it! I love the anticipation.

  • 2GMGRudy

    I am one-half of the new Indie developer 2GMG (2 Guys Making Games). I'd like to give my insight from a new Indie developer prospective as we just released a big update to Blaster X HD, which falls right into this category.

    If someone says that something is "Coming Soon," then that should be delivered on, especially if it is embedded within the game. It is being promoted as future content and people buy into that - it is not good to not fulfill that "promise." However, I can see why that happens.

    Now, I am speaking from what I have seen after a big update was completed. Our update basically generated an extremely small bounce in sales - I mean small. The 2 of us at 2GMG are always committed to making updates to our fans, but it is difficult to get those fans without getting substantial coverage either via media or word-of-mouth. Having a huge game already (400+ levels) sometimes the update don't always have to be that big.

    I can definitely see how "Coming Soon" just doesn't pan out anymore. People have big hopes that there game will do good, but if it doesn't, then they cannot financially see how they can live up to that commitment. Mobile gaming is changing daily, and just because a game is "new," doesn't mean that it is better than one that came out a couple of months or even a year back.

    You cited Pocket God above, at the time it came out in 2009, it was much easier to establish some sort of user base which then enables continued updates now and in the future. If a game goes gangbusters and sells a load of copies, it is much easier to keep the updates coming and have plenty of them. I highly doubt anyone would abandon their user base, especially if they have made a lot of money and have a lot of fans.

    You also have to look at what kind of updates and what is being done in that update. An update on iOS can be something extremely small (adjusting a single image/updating a new screenshot on the AppStore) to something very large (large ad-ons, graphic overhauls, etc.) makes a difference as well if a company has a lot updates or a small amount - it is not always quantity that matters, but the quality of the update should be "king" here.

    With the ever-changing space of mobile now-a-days and the larger user base having the "quick-play and move onto the next new thing" mentality, it is no longer about making a great game anymore, it is about "gaming the system." It is unfortunate, but the most Hype, the most things people promise - "Coming Soons", gains the most coverage, and that is what sells. Otherwise, you are pretty much left in the dust, even if you have a stellar game. I can definitely see, if a developer has awesome plans for updates but does not gain any coverage or is unable to gain a decent size user base, then the update (especially major ones) will not take place - the financial means are just not there. I am hoping with the recent success of XCOM, that mobile will make another shift to the better, where devs will be financially able to come through on the promised "Coming Soon."

  • appfreak

    Not really interested in whatever the developer decided to sacrifice in v1.0. The only reason why I like to know is when there's a notable omission and a reasonable justification (like Apple didn't allow us to include this cool thing but we will try again)

    Also like this kind of article on TA and the sensible comments