Apple's press event starts in just a few moments, which is currently being streamed live on apple.com. The catch is, you either need to be using an iPhone, iPod touch, iPad, or Safari on a Mac. As mentioned in our previous post, new iPods are expected, as well as some potential news regarding the Apple TV and even some changes to the iTunes store. In just a bit we'll find out just how accurate the rumor community really was this time around.

If you're at work, or can't get the stream to work, this post will be constantly updated with events that transpire at the keynote that pertain to things that App Store gamers would be interested in. For complete coverage, swing over to MacRumors.


Our own Blake Patterson is currently in the convention center, and will be providing us with awesome photos of the event for those of you who can't get on the stream.. The broadcast of the event so far is holding up quite well, and has amazing video quality. We'll see if it holds up as the press conference starts in a minute.

At 12:00 on the dot, Steve Jobs takes the stage and points out Woz who is in the audience. Jobs starts out with an update on their new retail locations in France, China, and Great Britain, all beautifully engineered with Apple's standard store design in three iconic locations. Moving on, Steve gets right in to iOS. He describes it as a "revolution in touch and apps," boasting over 120 million iOS devices shipped so far and 230,000 iOS activations per day. New activations. 6.5 billion apps have been downloaded from the App Store, or, 200 apps every second.

Steve jumps right in to iOS 4.1, citing tons and tons of bug fixes including the proximity sensor, Bluetooth, and performance boosts on the iPhone 3G. Non-destructive HDR photos and the ability to upload HD video via WiFi is being thrown in along with the debut of Game Center.

Game Center is "all about multi-player games". We've already heard about the features of Game Center, but Steve is going over how you can challenge friends, match up games, and compare scores with others. Games spotted as demo games include Angry Birds and others.

After that, he invited Mike Capps of epic games on stage to further demonstrate Game Center and reveal their first game for iOS devices which is just codenamed Project Sword. The graphics look absolutely phenomenal, and the framerate good as well. They move on to show how inviting players to other games work, along with a live multiplayer game with two players dueling with swords.

Jobs takes the stage again, and mentions that 4.1 will be available next week for the iPhone and iPod touch and will be a completely free download. Steve also offers a sneak peek at iOS 4.2 which is going to be "all about iPad" and will include Game Center as well along with several other new features. 4.2 also includes something called "AirPlay" which allows for media to be streamed from iTunes directly to the iPad. 4.2 will be released in November and will also be a free update for the iPad, iPhone, and iPod touch.

Moving on to iPods, Steve mentions this is a "music event" and quotes a staggering figure of 275 million iPods sold to date. Ramping up to the new iPod reveal, Jobs mentions that they release new iPods every year and this year is no different with new designs for every model. "The biggest change in the iPod lineup ever." The iPod Shuffle goes back to something that looks closer to the 2nd generation iPod shuffle with buttons, while maintaining the voiceover and playlist functionality of the previous iPod Shuffle.

The iPod Nano has shrunk even further, now has a multitouch screen, and looks exactly like we thought it would from the leaked cases that made the rounds on rumor sites earlier. Unfortunately, it seems that the widescreen display and camera have been axed. The touch interface looks just like the iPod touch, only down-sized for the smaller display. Of course the iPod touch is next, and since its release has become the most popular iPod.

According to Steve, the iPod touch has become the #1 portable game player in the world. It outsells the Nintendo DS and Sony PSP combined, Currently the iPod touch holds over 50% of the marketshare for portable gaming, and has seen 1.5 billion downloads of games and entertainment apps just to the iPod touch. The new iPod touch is even thinner, surprisingly so.

The new iPod touch has the same Retina Display of the iPhone, the A4 chip, the 3-axis Gyro, iOS 4.1, and FaceTime with a front facing camera along with a rear camera capable of HD video. (As an aside, I just found what I'm getting everyone in my family for Christmas.) iMovie now works with the new iPod touch, and FaceTime works between both iPod touch users and iPhone 4 users. 3 models are offered, 8 GB, 32GB, and 64GB for $229, $299, and $399 respectively.

All of these new iPods will be available next week, and will be available for pre-order today.

Once again moving along, Steve starts citing statistics from iTunes such as nearly crossing the 12 billion song download threshold and 160 million accounts with credit cards and one click shopping enabled. iTunes is expected to surpass sales of CD's in the US next year, so they decided to ditch the CD in the logo with a new logo for iTunes 10 along with other refinements. Interestingly enough, Apple is taking on Last.FM with a new service called "Ping" which is a social network of sorts to see what your friends are listening to inside of the program.

And here comes the inevitable one more thing... Apple TV. Introduced four years ago, it's never been a huge hit, but people who use them love them. The second generation Apple TV is being introduced today, and it's a fourth the size of the old unit with emphasis on renting streamed content instead of syncing, downloading, and storing content. The new Apple TV also supports Netflix streaming, YouTube, Flickr, and MobileMe for content sources as well as streaming media from your computer. The new Apple TV will sell for $99, is available for preorder today, and ships in 4 weeks.

And that's it! Hopefully we'll be able to get some hands-on time after the event to check out the new iPod touch and we'll be doing everything we can to get more details on Project Sword as soon as possible.

  • Cyggie

    I think that little hole above the apple would kill the acoustics.

  • Cyggie

    I think that little hole above the apple would kill the acoustics.

  • MrMuesli

    Great news re. the Touch. Wondering if it will have an internal mic, instead of having to don the earphones with the mic as with the 3rd gen?

    • Lildave213

      So I'm wondering... If I have an itouch, would I be able to upgrade to the newest version having the apple care insurance

      • MrMuesli

        Not sure what that has to do with my query, but in answer to yours.....no.

      • mike

        your interpretation of 'insurance' is curious

    • MWHApps

      Yes, of course there's a MIC! There's a vid camera and facetime. Therefore, MICROPHONE!!!!!!!!

      • MWHApps

        Oh yeah and the exclamation is happiness!!!!!!! :D :D :D :D

  • MrMuesli

    Great news re. the Touch. Wondering if it will have an internal mic, instead of having to don the earphones with the mic as with the 3rd gen?

    • Lildave213

      So I'm wondering... If I have an itouch, would I be able to upgrade to the newest version having the apple care insurance

      • MrMuesli

        Not sure what that has to do with my query, but in answer to yours.....no.

      • mike

        your interpretation of 'insurance' is curious

    • MWHApps

      Yes, of course there's a MIC! There's a vid camera and facetime. Therefore, MICROPHONE!!!!!!!!

      • MWHApps

        Oh yeah and the exclamation is happiness!!!!!!! :D :D :D :D

  • jlk

    Great news and i like the designs, But i have a question: Is there going to be a difference between the 8gb model and the 32gb model for the ipod touch in processing power or other specs?

  • jlk

    Great news and i like the designs, But i have a question: Is there going to be a difference between the 8gb model and the 32gb model for the ipod touch in processing power or other specs?

  • N8

    Apple dissapoints me with the nano and shuffle.
    The nano looks disgusting and the shuffle looks like the old version.
    The new nano should be the new shuffle.

    I like the new touch though.

    • MWHApps

      Yeah. They're alright. They got rid of the video camera on the NANO and no wifi for the nano?! Surely someone can dissect the nano and find a wifi card in there, right? The shuffle isn't that great either. They could've added a little more to it like a radio AT LEAST. I'm satisfied now that there's a camera for the iPod Touch. XD

  • N8

    Apple dissapoints me with the nano and shuffle.
    The nano looks disgusting and the shuffle looks like the old version.
    The new nano should be the new shuffle.

    I like the new touch though.

    • MWHApps

      Yeah. They're alright. They got rid of the video camera on the NANO and no wifi for the nano?! Surely someone can dissect the nano and find a wifi card in there, right? The shuffle isn't that great either. They could've added a little more to it like a radio AT LEAST. I'm satisfied now that there's a camera for the iPod Touch. XD

  • http://www.twitter.com/elimcfly88 eli mcfly

    The Apple TV with Youtube support sounds half decent.... It's the paying 99 cents for every movie you stream thing that's kinda iffy. But the $99 pricetag isnt bad.

    • MWHApps

      That's why everyone will use Netflix. :)

    • Mauly

      Geez, its $99 and £99 wtf...

      • MWHApps

        No, I don't think it will be that expensive in Euros.

  • http://www.twitter.com/elimcfly88 eli mcfly

    The Apple TV with Youtube support sounds half decent.... It's the paying 99 cents for every movie you stream thing that's kinda iffy. But the $99 pricetag isnt bad.

    • MWHApps

      That's why everyone will use Netflix. :)

    • Mauly

      Geez, its $99 and £99 wtf...

      • MWHApps

        No, I don't think it will be that expensive in Euros.

  • Grubjelly

    Either Jobs has no musical taste, or he wants to give that impression. As always, Apple Likes what they can sell. Coldplay is about as generic as you get; Martin himself can barely end any song he's written, but at least has the decency to right call his second live song "a pile of something terrible" just as the same thoughts are creeping in just as the first bit of piano strumming gives it away.

    • MWHApps

      F$*@ you. You're just a Coldplay hater. That's only your opinion. So F#$k off. Some people like ColdPlay.

      • grubjelly

        I don't hate anybody. They were just a lousy and obvious choice for an Apple keynote event.

    • Yrogerg212

      Please be quiet. Don't be a hater. Coldplay is a great band and the fact that you have to diss the band on a site about iOS gaming is pretty sad!

    • http://wecangogogo.com Evan

      Coldplay rocks! they were a great choice. You just dont like them.

  • Grubjelly

    Either Jobs has no musical taste, or he wants to give that impression. As always, Apple Likes what they can sell. Coldplay is about as generic as you get; Martin himself can barely end any song he's written, but at least has the decency to right call his second live song "a pile of something terrible" just as the same thoughts are creeping in just as the first bit of piano strumming gives it away.

    • MWHApps

      F$*@ you. You're just a Coldplay hater. That's only your opinion. So F#$k off. Some people like ColdPlay.

      • grubjelly

        I don't hate anybody. They were just a lousy and obvious choice for an Apple keynote event.

    • Yrogerg212

      Please be quiet. Don't be a hater. Coldplay is a great band and the fact that you have to diss the band on a site about iOS gaming is pretty sad!

    • http://wecangogogo.com Evan

      Coldplay rocks! they were a great choice. You just dont like them.

  • Spamcan

    I loved the new iOS based iPod Nano. If I was still in the market for a stand alone MP3 player I'd be rushing out to the nearest Best Buy the second they were in stock. That thing looks small enough that you could potentially be clipped to a wrist band to be used as a watch. The Apple TV was a massive letdown though, they took their worst product stripped it bare and added netflix support. My parents own one strictly due to the iPhone remote app but they don't have an always on computer and require the analog outputs to hook it into their stereo system so this new model would be useless to them.

    Maybe the most important thing here is that the iPod touch finally has a camera meaning it really is "an iPhone without the phone" now.

    • MWHApps

      Were you watching the keynote. Steve said that one of the guys is going to get a wrist band and strap the nano to his wrist. :)

      • Spamcan

        I was watching it on the iPad and it kept jumping back to the start and flickering. I missed most of the iPod Nano stuff because I thought it was a server side issue.

  • Spamcan

    I loved the new iOS based iPod Nano. If I was still in the market for a stand alone MP3 player I'd be rushing out to the nearest Best Buy the second they were in stock. That thing looks small enough that you could potentially be clipped to a wrist band to be used as a watch. The Apple TV was a massive letdown though, they took their worst product stripped it bare and added netflix support. My parents own one strictly due to the iPhone remote app but they don't have an always on computer and require the analog outputs to hook it into their stereo system so this new model would be useless to them.

    Maybe the most important thing here is that the iPod touch finally has a camera meaning it really is "an iPhone without the phone" now.

    • MWHApps

      Were you watching the keynote. Steve said that one of the guys is going to get a wrist band and strap the nano to his wrist. :)

      • Spamcan

        I was watching it on the iPad and it kept jumping back to the start and flickering. I missed most of the iPod Nano stuff because I thought it was a server side issue.

  • gonzalo

    None of the reports I've read so far mentions whether the new iPod touch's rear camera takes pictures or not. I really hope it does, that's exactly what I've been waiting for. If it doesn't, well... I still want me a new iPod!

  • gonzalo

    None of the reports I've read so far mentions whether the new iPod touch's rear camera takes pictures or not. I really hope it does, that's exactly what I've been waiting for. If it doesn't, well... I still want me a new iPod!

  • mrbass

    new ipod touch is epic failure again suck. Also doesn't mention 256MB memory like iPad or 512MB like new iphone4. I'm guessing 256MB otherwise they'd mention it.

    front camera VGA photo 640x480 = 0.3 megapixel
    back camera 960 x 720 photo = 0.7 megapixel

    yea think I'll pick up a real camera with 27x optical zoom for like $150 to $200 instead that has replaceable storage. Sticking with my iPad sucks though have to wait till November for ios 4.2 though.

    • MrMuesli

      oh, I hadn't realised that. So no 5 megapixel camera like the iPhone 4? 0.7 megapixels sounds pretty lame. The most basic phones from companies like Nokia etc have at the very very least a 2 megapixel camera these days.

    • Lord Gek

      That is such malarky! Half of the sales pitch of the iPad was all of the great features you'll be able to experience once OS 4 was released in June...and only at the last minute do they drop..oh, this OS 4 will not include the iPad system...sorry about that. ;-(

    • arn

      I'm sure it's 512MB like the iPhone 4.

  • mrbass

    new ipod touch is epic failure again suck. Also doesn't mention 256MB memory like iPad or 512MB like new iphone4. I'm guessing 256MB otherwise they'd mention it.

    front camera VGA photo 640x480 = 0.3 megapixel
    back camera 960 x 720 photo = 0.7 megapixel

    yea think I'll pick up a real camera with 27x optical zoom for like $150 to $200 instead that has replaceable storage. Sticking with my iPad sucks though have to wait till November for ios 4.2 though.

    • MrMuesli

      oh, I hadn't realised that. So no 5 megapixel camera like the iPhone 4? 0.7 megapixels sounds pretty lame. The most basic phones from companies like Nokia etc have at the very very least a 2 megapixel camera these days.

    • Lord Gek

      That is such malarky! Half of the sales pitch of the iPad was all of the great features you'll be able to experience once OS 4 was released in June...and only at the last minute do they drop..oh, this OS 4 will not include the iPad system...sorry about that. ;-(

    • arn

      I'm sure it's 512MB like the iPhone 4.

  • GUYAK

    *YAWN*

    The next cool Gadget IMO is going to be the PSP/Droid phone. If it comes out in October bye bye to my iphone 4

    • Blinky McWeird

      Get real. If it comes out in October - or even next October - I'll buy you a house to play with it in.

      • Bc142

        And I'll buy you an island to put your house on

  • GUYAK

    *YAWN*

    The next cool Gadget IMO is going to be the PSP/Droid phone. If it comes out in October bye bye to my iphone 4

    • Blinky McWeird

      Get real. If it comes out in October - or even next October - I'll buy you a house to play with it in.

      • Bc142

        And I'll buy you an island to put your house on

  • The Theory

    Now I'm in a bind... I was all prepared to upgrade my ipod touch and got really excited when I found out it was going to have cameras, a better display, etc... and then I found out that the largest capacity is STILL 64GB. C'mon! I'd rather have an ipod touch the same size as the current one, if it meant I could get more capacity. No need to slim things down so much that they become tedious to handle, eh?

  • The Theory

    Now I'm in a bind... I was all prepared to upgrade my ipod touch and got really excited when I found out it was going to have cameras, a better display, etc... and then I found out that the largest capacity is STILL 64GB. C'mon! I'd rather have an ipod touch the same size as the current one, if it meant I could get more capacity. No need to slim things down so much that they become tedious to handle, eh?

  • Daxmort

    I would like to point out that the reason it probably outsells either of the *gaming* platforms is the fact that it is a phone. With multimedia features.

    I certainly didn't buy the iPhone simply to buy games on. I don't know about anyone else, but..

    • Slothy

      No, the iPod touch is what is said to outsell the ds and psp, not the iPhone.

  • Daxmort

    I would like to point out that the reason it probably outsells either of the *gaming* platforms is the fact that it is a phone. With multimedia features.

    I certainly didn't buy the iPhone simply to buy games on. I don't know about anyone else, but..

    • Slothy

      No, the iPod touch is what is said to outsell the ds and psp, not the iPhone.

  • HawkEye

    Owning an jailbroken iPhone 4, I could care less about iOS 4.1 or the iPod Touch changes right now, but what really excited me was the news that the iPad will be able to stream (presumably DRM'd) iTunes content in iOS 4.2. If it does work with iTunes purchased video content it will completely sell me on buying HD TV shows from them. I was pretty disappointed to find out there was no way beyond copying the GB sized files over manually to watch them, but this would, in the words of good old Steve, "change everything".

  • HawkEye

    Owning an jailbroken iPhone 4, I could care less about iOS 4.1 or the iPod Touch changes right now, but what really excited me was the news that the iPad will be able to stream (presumably DRM'd) iTunes content in iOS 4.2. If it does work with iTunes purchased video content it will completely sell me on buying HD TV shows from them. I was pretty disappointed to find out there was no way beyond copying the GB sized files over manually to watch them, but this would, in the words of good old Steve, "change everything".

  • Yrogerg212

    Bringing Chris out to do a new song made my day. On the topic of gaming, anyone realize how the Game Center demo accidentally revealed Dungeon Hunter 2? See the eleven minute mark.

  • Yrogerg212

    Bringing Chris out to do a new song made my day. On the topic of gaming, anyone realize how the Game Center demo accidentally revealed Dungeon Hunter 2? See the eleven minute mark.

  • wizard

    I'm glad they made the iPod Touch even thinner so that they could attach a still camera unworthy of a Samsung flip-phone.

  • wizard

    I'm glad they made the iPod Touch even thinner so that they could attach a still camera unworthy of a Samsung flip-phone.

  • Bethany

    What I want to know is if/when Skype is going to be able to use the front and back cameras for video calling. FaceTime looks cute but without the ability to call anything but another iPod Touch or an iPhone it's 100% useless for my purposes.

    • Imtouched

      Exactly my thought. Besides, without mobile internet option video chat sucks, being too few WiFi hotspots in my country to be useful. Snazzy graphics display is ok with me, but with that toy camera they completely lost me...

  • Bethany

    What I want to know is if/when Skype is going to be able to use the front and back cameras for video calling. FaceTime looks cute but without the ability to call anything but another iPod Touch or an iPhone it's 100% useless for my purposes.

    • Imtouched

      Exactly my thought. Besides, without mobile internet option video chat sucks, being too few WiFi hotspots in my country to be useful. Snazzy graphics display is ok with me, but with that toy camera they completely lost me...

  • Chris

    I think that the new iPod Nano is much worse than the previous one.

    1. What's the point of a multitouch screen if you can only fit one finger on it to begin with?
    2. I can't think of one logical reason why they would take away video playing and recording.
    3. The interface looks so darn cramped! You can only fit four icons on the screen, which last time I checked, results in much more flipping around to find what you want.
    4. What's the difference between it and the iPod shuffle now except for the fact that the shuffle contains BUTTONS so that you can change the song in you pocket?

  • Chris

    I think that the new iPod Nano is much worse than the previous one.

    1. What's the point of a multitouch screen if you can only fit one finger on it to begin with?
    2. I can't think of one logical reason why they would take away video playing and recording.
    3. The interface looks so darn cramped! You can only fit four icons on the screen, which last time I checked, results in much more flipping around to find what you want.
    4. What's the difference between it and the iPod shuffle now except for the fact that the shuffle contains BUTTONS so that you can change the song in you pocket?

  • Jack

    Im satisfied with my touch 3g. will wait for nintendo 3ds.

  • Jack

    Im satisfied with my touch 3g. will wait for nintendo 3ds.

  • Marshie

    $399 for a 64GB music player...they've gone crazy.

  • Marshie

    $399 for a 64GB music player...they've gone crazy.

  • Blades

    Well, I think that I would be a little more excited if they had put the camera on the LAST YEARS Ipod Touch 3g model, like we all thought they were going to do.

    And now this comes out, with an upgraded display. But a camera that is barley on par with older flip phones? Why do they do this? The front camera I can see to keep it simple. But the back camera? Come on. Throw in at LEAST a 2 or 3 MP camera. How embarrassing.

    Like I said, last year, these specs would have really been something. But with all the different Multi-Media smartphones that have come out. These specs are kind of on the blaaaahhh... side.

    And the price? Needs to be more competitive.

    And they say the Ipod Touch's sell more than Sony and Nintendo. Sony, I can believe as the PSP Go is a joke. But Nintendo? Come on, give me a break. Nintendo sells a sh*tload of DS's for a WAY cheaper of a price. If it's a choice between my 7 year old getting a DS or an Itouch. I'm thinking for durability and COST wise. The DS will be the way to go.

    But there are people that will eat up Apples quotes as gospel and will love what they put out, no matter what it is.

    Don't get me wrong, I like my 3rd Gen Itouch. But with the sub-par camera specs of the Newer 4th Gen. It looks like I will be holding out for the 5th or 6th Gen. before I upgrade......but to each their own I suppose....

    ;

  • Blades

    Well, I think that I would be a little more excited if they had put the camera on the LAST YEARS Ipod Touch 3g model, like we all thought they were going to do.

    And now this comes out, with an upgraded display. But a camera that is barley on par with older flip phones? Why do they do this? The front camera I can see to keep it simple. But the back camera? Come on. Throw in at LEAST a 2 or 3 MP camera. How embarrassing.

    Like I said, last year, these specs would have really been something. But with all the different Multi-Media smartphones that have come out. These specs are kind of on the blaaaahhh... side.

    And the price? Needs to be more competitive.

    And they say the Ipod Touch's sell more than Sony and Nintendo. Sony, I can believe as the PSP Go is a joke. But Nintendo? Come on, give me a break. Nintendo sells a sh*tload of DS's for a WAY cheaper of a price. If it's a choice between my 7 year old getting a DS or an Itouch. I'm thinking for durability and COST wise. The DS will be the way to go.

    But there are people that will eat up Apples quotes as gospel and will love what they put out, no matter what it is.

    Don't get me wrong, I like my 3rd Gen Itouch. But with the sub-par camera specs of the Newer 4th Gen. It looks like I will be holding out for the 5th or 6th Gen. before I upgrade......but to each their own I suppose....

    ;

  • Bc142

    If I preorder an iPod touch 4g from amazon, wil it arrive when the iPod touch is released in stores? And when will it be released in stores?

  • Bc142

    If I preorder an iPod touch 4g from amazon, wil it arrive when the iPod touch is released in stores? And when will it be released in stores?