Chillingo has just announced that a free, lite version of its popular shooter iDracula will land in the App Store next week.  Not the typical lite version, iDracula Lite will differentiate itself from the paid app by featuring harder monsters and a limited supply of ammo.  So while you can play the game...you just won't stand a chance.

Originally a $0.99 title, iDracula [App Store] jumped to $2.99 after a recent, feature-filled update that brought new monsters, maps, and weapons.  Now that the game is a bit more costly (but still a great deal), the lite version should be helpful to gamers debating the purchase.

  • Aaron Sullivan

    This is the first iPhone game that keeps me coming back over and over. Certainly, everyone that likes what the screenshots suggest should give it a try. Just keep in mind it is more like Robotron than Rogue. ;) (Did I just date myself?)

  • Aaron Sullivan

    This is the first iPhone game that keeps me coming back over and over. Certainly, everyone that likes what the screenshots suggest should give it a try. Just keep in mind it is more like Robotron than Rogue. ;) (Did I just date myself?)

  • http://www.appmania.webs.com yourofl10

    Sweet I will be getting this ASAP this might help get iDracula to the top 5 or soo again.

  • http://www.appmania.webs.com yourofl10

    Sweet I will be getting this ASAP this might help get iDracula to the top 5 or soo again.

  • Adams Immersive

    I'm terrible at this game. And I can recommend it anyway :)

  • Adams Immersive

    I'm terrible at this game. And I can recommend it anyway :)

  • thebleeptruth

    I'm bewildered as to why this game has been dropping at the charts every day. Right now I think it's in the 40's, when just weeks ago, it reigned supreme at no.1. I truly believe this should be a top10 game, especially considering that Zombieville, a similarly styled game, is currently top3. Hopefully this lite version gets them back up. It's a truly great game.

    One HUGE thing that needs to be fixed though: RUSH MODE. You're stuck with the pistol! ARGH!!! Whatever weapon you choose, you're limited with the pistol. How else can you survive more than 30 seconds of it?! And I was hoping to try the chainsaw.

    AND once again, please please reorient the screen. The headphone jack gets in the way. It's not that bothersome, but it'd be better to reorient.

    Suggestions: Maybe you should have a mode where the maps change on its own. Maybe after every time Dracula shows up. And some story. You don't have to make it deep or anything. Just small stuff we could read that could get us more involved in the game. And add a new boss. I know it's called iDracula, but a huge werewolf, or an abomination could spice things up.

    • Lord Gek

      D'oh!

      Actually you must have the "Auto-Switch" disabled so, when you pick up the far greater weapon the game does not auto switch to it AS YOU HAVE IT SET TO NOT AUTO SWITCH. Turn Auto Switch back on and you'll be fine.

  • thebleeptruth

    I'm bewildered as to why this game has been dropping at the charts every day. Right now I think it's in the 40's, when just weeks ago, it reigned supreme at no.1. I truly believe this should be a top10 game, especially considering that Zombieville, a similarly styled game, is currently top3. Hopefully this lite version gets them back up. It's a truly great game.

    One HUGE thing that needs to be fixed though: RUSH MODE. You're stuck with the pistol! ARGH!!! Whatever weapon you choose, you're limited with the pistol. How else can you survive more than 30 seconds of it?! And I was hoping to try the chainsaw.

    AND once again, please please reorient the screen. The headphone jack gets in the way. It's not that bothersome, but it'd be better to reorient.

    Suggestions: Maybe you should have a mode where the maps change on its own. Maybe after every time Dracula shows up. And some story. You don't have to make it deep or anything. Just small stuff we could read that could get us more involved in the game. And add a new boss. I know it's called iDracula, but a huge werewolf, or an abomination could spice things up.

    • Lord Gek

      D'oh!

      Actually you must have the "Auto-Switch" disabled so, when you pick up the far greater weapon the game does not auto switch to it AS YOU HAVE IT SET TO NOT AUTO SWITCH. Turn Auto Switch back on and you'll be fine.

  • Alan

    thebleeptruth, I think the developer has a work-around for that bug in Rush Mode listed in the description of the app. Turn off "Auto Swap" weapon, or something, if I remember correctly.

  • Alan

    thebleeptruth, I think the developer has a work-around for that bug in Rush Mode listed in the description of the app. Turn off "Auto Swap" weapon, or something, if I remember correctly.

  • Redstar

    IMO I think this has been a wonderful pricing strategy both for the developer and the consumer

    The initial price of 99cents for v1.0 was a great starter

    And based on the v1.0 reaction, a great update followed

    v1.2 came out still with a 99cent tag while always stating the price was temporary and what the price was going to be

    Now that the sale is over a lite version with a fair amount difference will be available.

    I know that customer reactions and sales have a lot to do with your pricing strategy, and as for this game I think it panned out nicely.

    No one felt cheated by a sudden price drop, the game is a great deal at both prices, and the dev is quite active within the community.

    More should practice these pricing strategies. They are very receptive.

  • Redstar

    IMO I think this has been a wonderful pricing strategy both for the developer and the consumer

    The initial price of 99cents for v1.0 was a great starter

    And based on the v1.0 reaction, a great update followed

    v1.2 came out still with a 99cent tag while always stating the price was temporary and what the price was going to be

    Now that the sale is over a lite version with a fair amount difference will be available.

    I know that customer reactions and sales have a lot to do with your pricing strategy, and as for this game I think it panned out nicely.

    No one felt cheated by a sudden price drop, the game is a great deal at both prices, and the dev is quite active within the community.

    More should practice these pricing strategies. They are very receptive.

  • http://costa.kofeina.net CoSTa

    "Now that the game is a bit more costly (but still a great deal), the lite version should be helpful to gamers debating the purchase."

    There should be NO debate at all :). This is one piece of well made software.

    "AND once again, please please reorient the screen."

    I second that.

  • http://costa.kofeina.net CoSTa

    "Now that the game is a bit more costly (but still a great deal), the lite version should be helpful to gamers debating the purchase."

    There should be NO debate at all :). This is one piece of well made software.

    "AND once again, please please reorient the screen."

    I second that.

  • http://bharmon.wordpress.com Barry

    I hope the lite version brings in more players!

    My only complaint is that the main character's spine twists 180 degrees when walking one way and shooting in the other.

  • http://bharmon.wordpress.com Barry

    I hope the lite version brings in more players!

    My only complaint is that the main character's spine twists 180 degrees when walking one way and shooting in the other.

  • spiffyone

    @thebleeptruth:

    Agreed. Screen orientation toggle should be a friggin' no-brainer for each and every last friggin' game that utilizes landscape mode during gameplay. That the developers STILL don't get that through their heads just...seriously...WTF? From what I understand, having a toggle for screen orientation is apparently a couple of lines of code added to the game.

    That should've been included in the update.

    On the sales issue, however, the reason this app is slipping is very simple: pretty much anyone who wanted it (had an initial interest in it) had bought it already. That's why launching at a buck isn't such a hot idea. Sure, you get more sales...but you lose out on getting more money from those consumers who had such high interest in the game that they would've probably paid more (with the rest who wouldn't pay more than a buck available down the road with dollar sales). The "sell more now for less money" strategy is short term, not long term. Developers that use that strategy wind up seeing their games fall from the charts very quickly. Zomebieville USA was slipping, but the devs smartly released a lite version very quickly to increase interest in the paid version. Hopefully it does the same for iDracula, but, to be honest, they probably shouldn't have sold for a buck at launch.

  • spiffyone

    @thebleeptruth:

    Agreed. Screen orientation toggle should be a friggin' no-brainer for each and every last friggin' game that utilizes landscape mode during gameplay. That the developers STILL don't get that through their heads just...seriously...WTF? From what I understand, having a toggle for screen orientation is apparently a couple of lines of code added to the game.

    That should've been included in the update.

    On the sales issue, however, the reason this app is slipping is very simple: pretty much anyone who wanted it (had an initial interest in it) had bought it already. That's why launching at a buck isn't such a hot idea. Sure, you get more sales...but you lose out on getting more money from those consumers who had such high interest in the game that they would've probably paid more (with the rest who wouldn't pay more than a buck available down the road with dollar sales). The "sell more now for less money" strategy is short term, not long term. Developers that use that strategy wind up seeing their games fall from the charts very quickly. Zomebieville USA was slipping, but the devs smartly released a lite version very quickly to increase interest in the paid version. Hopefully it does the same for iDracula, but, to be honest, they probably shouldn't have sold for a buck at launch.

  • http://www.theodyssey.tv/ theOdyssey

    I picked Dracula up the first day it came out at $0.99 - and even though it was the same level over and over again I really liked trying different combos of the perks. While the update has tons more features, aside from the new flame thrower and perks like armor, I'm not really finding myself playing anything other than survival. If they want to drum sales up again, I think they should put out the previous version again at $0.99 and call that the LITE version. Everyone is trying to come up with a strategy for the app store, and it seems like the sad truth is going to continue to be cheaper = more sales, regardless of what the game offers.

  • http://www.theodyssey.tv/ theOdyssey

    I picked Dracula up the first day it came out at $0.99 - and even though it was the same level over and over again I really liked trying different combos of the perks. While the update has tons more features, aside from the new flame thrower and perks like armor, I'm not really finding myself playing anything other than survival. If they want to drum sales up again, I think they should put out the previous version again at $0.99 and call that the LITE version. Everyone is trying to come up with a strategy for the app store, and it seems like the sad truth is going to continue to be cheaper = more sales, regardless of what the game offers.

  • Ahiru

    this version is way too glitched...

    maybe it's just me, but i can't resume a Wave Attack game, been having some slowdowns every now and then (like it was loading a sound fx file or something/loading a weapon)...

    still fun though, even the 1.0 still rocks (i'm gonna wait another update, wave attack isn't fun if i can't resume my over 30min game sessions o_O)

  • Ahiru

    this version is way too glitched...

    maybe it's just me, but i can't resume a Wave Attack game, been having some slowdowns every now and then (like it was loading a sound fx file or something/loading a weapon)...

    still fun though, even the 1.0 still rocks (i'm gonna wait another update, wave attack isn't fun if i can't resume my over 30min game sessions o_O)

  • Joseph

    Picked up iDracula during the first update. Incredible game. I just couldn't stop playing.
    Get it. Even at $3 it's a steal.

  • Joseph

    Picked up iDracula during the first update. Incredible game. I just couldn't stop playing.
    Get it. Even at $3 it's a steal.

  • f e a r l e s s

    This game does not need a Lite edition! Just look at! I guess devs are being nice.

  • f e a r l e s s

    This game does not need a Lite edition! Just look at! I guess devs are being nice.

  • thebleeptruth

    I just want to share something regarding pricing in general: I have a strong feeling we may soon see the end of high quality games selling at 0.99-2.99. We probably won't revert back to the 9.99 common price when the app store was in its first few weeks, but we may soon see more of 4.99-7.99 games. Why do I say so? Well for a long time we've all been enjoying how competitive prices have gotten which lead to the 99 cents era. For a long time, 8 or 9 of the top10 games have been 0.99 or 1.99 games. And during those days I was thinking the only time this era would end is when a game priced significantly higher would be no.1 at the charts. Well right now The Oregon Trail (5.99) has broken the barrier, now at no.2, with MGS (7.99) following closely at no.5.

    But regarding the pricing strategy, I agree that releasing a Lite Version first before making a price drop is a better long-term strategy than launching at a very low price and then releasing a Lite Version later on. But I'm pretty sure iDracula will eventually get back to the top 10. Nevertheless we should all be thankful that iDracula devs gave us early buyers the opportunity to buy low. I think had they increased to 2.99 a week or 2 after the launch, they would have still been no.1 the following days.

    @Alan
    Thanks! Yup it's working now. I always enable that option cause strategically, it's better not to autoswitch, right? FINALLY!!! Everything's working. And for all those mentioning crashes, v1.0 never crashed for me. And v.1.1 has never crashed as well.

  • thebleeptruth

    I just want to share something regarding pricing in general: I have a strong feeling we may soon see the end of high quality games selling at 0.99-2.99. We probably won't revert back to the 9.99 common price when the app store was in its first few weeks, but we may soon see more of 4.99-7.99 games. Why do I say so? Well for a long time we've all been enjoying how competitive prices have gotten which lead to the 99 cents era. For a long time, 8 or 9 of the top10 games have been 0.99 or 1.99 games. And during those days I was thinking the only time this era would end is when a game priced significantly higher would be no.1 at the charts. Well right now The Oregon Trail (5.99) has broken the barrier, now at no.2, with MGS (7.99) following closely at no.5.

    But regarding the pricing strategy, I agree that releasing a Lite Version first before making a price drop is a better long-term strategy than launching at a very low price and then releasing a Lite Version later on. But I'm pretty sure iDracula will eventually get back to the top 10. Nevertheless we should all be thankful that iDracula devs gave us early buyers the opportunity to buy low. I think had they increased to 2.99 a week or 2 after the launch, they would have still been no.1 the following days.

    @Alan
    Thanks! Yup it's working now. I always enable that option cause strategically, it's better not to autoswitch, right? FINALLY!!! Everything's working. And for all those mentioning crashes, v1.0 never crashed for me. And v.1.1 has never crashed as well.

  • Victor

    this game would be so awesome with a story mode.

  • Victor

    this game would be so awesome with a story mode.

  • luca

    Debate the purchase of a 2,99 game? Do those people also debate the purchase of a coffee at starbucks?

  • luca

    Debate the purchase of a 2,99 game? Do those people also debate the purchase of a coffee at starbucks?