nintendo_logoslimNintendo has been adamant about not making games for smartphones or tablets, but this past December they did finally acknowledge the huge mobile market and their intentions of targeting those users in a marketing sense that would drive them towards Nintendo's own hardware. The first example of this is "Mario Kart TV", a tentatively titled web service that Nintendo announced today that lets players access and share videos that were captured while playing Mario Kart 8 on the Wii U.

The information was announced during Nintendo's Financial Results Briefing today, and in a topic titled "Taking Advantage of Smart Devices", Nintendo says they are "planning to release the first version of an application that specifically shows how Nintendo can utilize smart devices within this year." To me, that sounds like something different from the Mario Kart TV, which Nintendo refers to as a "Web Service Available Through Smart Devices and Computers." That could mean it's an application or simply just a web portal. My thinking is that Nintendo still plans to release an actual app through the various official mobile App Stores that'll be a more general service for Nintendo services, like a Miiverse or an eShop app. Here's how the Mario Kart TV service will look on a smartphone according to Nintendo.

21l

Whether or not Mario Kart TV is a native app or a web app, we do know that you'll be able to log in with your Nintendo Network ID and view your own rankings and videos from Mario Kart 8. If you don't have a Nintendo Network ID you can still use the service, just without that personal touch. Mario Kart 8 is scheduled to launch later this month on May 30th, and the Mario Kart TV web service is set to launch "around the same time." It hasn't officially been confirmed for anywhere outside of Japan, but I think it's a pretty safe bet we'll be seeing it in the US. As soon as more details are available, we'll let you know.

[Polygon]

  • doublezz

    I see it is a trail for Nintendo to see how the market's response is before they making a strategy movement. I hope it is positive so they can seriously port some quality game to iOS.

    • 21tigermike

      Trial

  • Leydz Boomshaka-Irwin

    Pokemon, Zelda and Mario Kart on my iOS device. Thank heavens they haven't release any of those game for mobile devices. Id never have time to do anything else! :D

  • nini

    They can't be considering moving into the iOS/Android mobile gaming space, there's no money unless you like gouging people on the in-app stuff. Gouge 'em just to play the game, just like the old school.

    • xx99

      They could use mobile gaming as advertising for 3DS and Wii U games. It doesn't have to be about milking the App Store directly.

  • ODMay

    I don't see Nintendo bringing none of Mario's games to iOS. His games is what mainly made Nintendo successful.

  • B30

    All companies want a piece of the lucrative iOS market, so does Nintendo, but this app is rather useless.

    • Stormourner

      what makes it useless?

      • B30

        Just to watch Mario Kart leaderboards and videos, I don't need an app for that.

      • Stormourner

        so want a real Mario Kart game on iOS? of course Nintendo isn't gonna do that

      • B30

        I know that this won't happen, but developing a rather useless app, just to have one on the app store? But I don't know Nintendo's intention.

      • Stormourner

        nintendo wants people's attention on their products

      • B30

        Yeah. That's one of their marketing strategies.

      • vai_levar_no_cu

        if you own MK8, its actually a nice app. if you dont, no need of course

    • http://keiserone.tumblr.com/ KaiserOne

      It's for visibilityand exposure. For newer generations who lack nostalgia of these characters. They see this game and think "ouh I wanna be up their on that leaderboard". Smart advertising.

      • Stormourner

        the miserly people are the ones causing problem for nintendo and refuse to buy the nintendo consoles for their kids

      • http://keiserone.tumblr.com/ KaiserOne

        Really? Where I live parents are more prompt to buy a dedicated gaming console than a smartphone/iPad for their kids. Especially the parents who were very much into gaming when they were younger. Actually for me the current trend is kids not wanting gaming consoles vs parents not buying them for their kids. That's why it's a good idea to create an "incentive" for people with smartphones under the form of videos/leaderboards/gifts etc.

      • Stormourner

        of course some parent are willing to buy the consoles for their kids while the others refuse to buy it because of their money or they want their kids to be good at school, the people should not blame the smartphones for nintendo's problem. the gaming parents are always the best =D

      • Holcman

        My parents think gaming is the one true evil if the world, and have vowed not to buy me another console ever again. My only console is the Wii and GameCube, too, and I never even played them that much, but they think it ruins lives. That's why I stick to my iPad and PC gaming.

      • Stormourner

        sigh!! parents these days

      • B30

        That's advertising, I know. It's just a promotion app, so it's useless for me (like I wrote), and that's only my opinion.

      • Cilo

        You stated the app was useless, not useless to you. Big difference.

      • B30

        Sorry, my mistake

      • vai_levar_no_cu

        exactly

    • vai_levar_no_cu

      lucrative to whom? F2P games only... the rest doesnt make any real money, certainly not in the amount nintendo needs

      • Edwin Ramirez

        Well I think it was Epic Game's CEO who said that the Infinity Blade franchise was a lot more profitable than their Gears of war franchise.
        So maybe there is still money in the non-F2P world.

  • Stormourner

    remember, folks!! there will never be a real nintendo games on iOS. keep on dreaming

    • MaqueGenio

      Are you sure? Drastic emulator says hi :
      watch?v=d0KR42DFEhY

      Now whether it is legal or not it is a whole other issue. The point is yes, you can play "real nintendo games" on iOSAndroid if you want.

      As for their financial situation if Nint wants to stay relevant in the gaming industry in the coming years, getting out of consolehardware business and focusing only on software, which is what they do best, should be their top priority.

      • Stormourner

        you know nintendo doesn't want their games on smartphones maybe because of touchscreen controls. why yes!! the emulators brings back alot of nosetalgia since nintendo never cares about the underrated games. the nintendo fans will not be happy if they see nintendo games on iOS devices

      • vai_levar_no_cu

        he meant officially, not using a emulator

      • Stormourner

        yyyup!! official nintendo games shouldn't be on smartphones otherwise the people will not gonna like it

  • Deixa

    People expect too much and maybe Nintendo are not thinking straight. Ok all their new games can just stay on their consoles fair enough, but all the games that were on GBA some of that will never be played again or forgotten and there's money to be made there. If they were to bring all that to iOS I think that would make them more money than what's available now.

    • Deixa

      In other words, keep your current stuff on your consoles and bring all the old GBA games to iOS

      • Stormourner

        that's NOT gonna happen

      • MaqueGenio

        Are you the new Gryphon?

      • Stormourner

        any reasonnnnnn?

      • Holcman

        Any reason for your arguments? They SHOULD move GBA games to iOS, it's not like, they're currently profiting from them, and it would easily get them tons of money out of their older games. Think for a moment and don't just blindly go full Nintendo (reference to full retard). I understand the argument Nintendo-lovers have, but wouldn't them earning more money out of old games and at the same time making their fans on iOS happy be more profitable to Nintendo than porting NOTHING over?

      • Stormourner

        heheheeee!! really? nintendo will stay in console business wether ya like it or not =P

      • xzeldax3

        I agree because they are just now putting GBA games out on the Wii U shop and they can't even be played on 3DS...

      • OutSpoken

        Speak for yourself, I would want new games not retro gba games all the time..

    • vai_levar_no_cu

      would you pay 8-10$ for a old GBA game on ios?

  • Gatada

    I just purchased the WiiU. Look forward to MarioKart8, but I also see myself checking out other players Kart-moves on the iPhone.

    I think this could be a nice way to keep players engaged with the awesome Nintendo game universe, which will likely always be best played on their own, dedicated hardware.

    • NinjaKitteh

      My friend has a WiiU. I've been playing the hell out of Mario Kart 7 on my 3DS xl so I'm looking forward to playing 8. I also agree Nintendo's games should stay on their hardware. There are. Some games on GBA4iOS that work, like RPGs, but the majority just feel better on actual hardware with buttons and what have you.

      I like to push de button mon.

    • vai_levar_no_cu

      me too. pumped for MK8. Also, getting a free game with that too, so even more happy :)

  • AJShadowz

    Nintendo need to sit back and observe everything they make is the same ol franchises and all their recent consoles have sucked majorly. They need to just do what sega did and stop making consoles and just make games for everyone else. I'm down with Zelda and Pokemon but everything is beyond lame. Take a seat in the back Nintendo, Sony and Microsoft got this now.

    • Stormourner

      keep on dreaming for eternity, nintendo shall never give up their hardwares

    • http://keiserone.tumblr.com/ KaiserOne

      Lol they have good margins in hardware sales. And you're delusional for thinking Sony and Microsoft are at a better position hardware/software wise. All emblematic video games and characters' stable are in the hands of Nintendo. It's just newer generations don't have the nostalgia of older ones so they need more exposure; hence smartphones visibility at an infinitely small cost. And your comparision to Sega is hiliarious because Sega sucks big time currently. So where's the incentive of doing what it did?

      • vai_levar_no_cu

        sega is now a 2nd rate publisher, releasing small games. that is, according to the visionaires over here, the path to follow. drop the lucrative 3DS (which is keeping them afloat), and go for a market where only a few F2P games make any profit at all, in order to release games for a small minority of gamers that actually pay for their games (us here at TA), while 99,99% of the rest just plays casually on their phone for free. Thats the path to follow, according to some :P

        i for one love my ipad, but wouldnt want all the handheld market to be only on a smartdevice. as a costumer, have nothing to gain from that

    • vai_levar_no_cu

      45millions 3DS sales is not really a failure. And why would they have to make the same as anyone else? its not like that is working out for sega, who is a shadow of its former self, and has not released anything decent in years. So that would be the strategy to follow?!

      Nintendo has to learn from their mistakes, but still think theres a place for them in the market. Perosnally think it would be a disaster if handheld gaming where just smarphones. At leat with Nintendo theres choice of a proper handheld machine.

      also, what has Sony and Microsoft released on IOS? smartphone gaming is really only profitable for F2P games with paywalls... anything else doesnt sell that much. SO nintendo has to do that?
      c'mon

    • Edwin Ramirez

      Sega? Really? Are you really serious? And what is Sega doing that is so profitable? Re-releasing the same old Sonic games over and over again on every platform available and clinging on a nostalgic memory of the "good ol' days".
      Sega hasn't released a worthwhile game in years. Their games have no identity. They basically rely on the 30-40 year old demographic saying "oh hey, I remember that blue hedgehog from when I was little. Let's try this new game and see if it's any good".
      Do we really want to see Nintendo in that situation?

  • Zenfar

    Ok would have preferred Zelda but ok

  • vai_levar_no_cu

    are people seriously prepared to pay 30$ for a nintendo game on iOS?

    ooohh... you actually all believe that 3DS quality games are possible at 0.99$ or F2P? Without any paywalls. Riiiight

    Except for F2P Clash of Clans or Candy Crush, who is really making a profit on iOS? certainly not core games.

    wouldnt mind having a F2P mario endless runner to promote a upcoming real Mario... but lets face it, the smartphone market is a pretty toxic place, great for quick and mindless games, nothing more. The ones that do want a core gaming experience and are ready to pay for that, are in the minority, sadly.

    • NinjaKitteh

      Good points. I think a prime example of just where the iOS market sits compared to the traditional handheld market can be easily summed up between Final Fantasy VI on iOS and Bravely Default on 3DS. Given the overwhelming polish given to Bravely Default it's easy to see Squenix, one of the larger game companies, only views iOS as a shlockware market. As much as TA members want iOS to have an actual gaming market, it never will. The big boys have already answered this question, it's called games like Dungeon Keeper and the like. Anyone who thinks Nintendo should give up their position in the handheld market for, laugh, smart phones/ tablets is a crackhead. If $120 for a brand new, in box, 3DS on eBay is too much for these people I can't fathom how they could even think to bring themselves to buying an iDevice. Perhaps both could be acquired if said people quit smoking crack, that does get expensive over time I hear.

  • Alexythimia23

    I must be really be confused on this??!! I was like 10 yrs old when mario come out, and same goes for pokemon, and zelda. So were in 2014 and you are telling me NIntendo are still holding on to these games like they have just been introduced!! What the hell... I keep hearing that nintendo are holding out on coming to ios or other tablets and mobiles, but they dont have anything special anyway, just same old recycled games. Im shocked that people care so much about these games, yeah they were great in the day but we move on, someone should tell nintendo to do the same!!

    • vai_levar_no_cu

      yet people only buy COD, FIFA, etc... time and time again

      all those games you mentioned i still play and enjoy them. perosnally, dont need to constantly play new stuff. I prefer something old with great gameplay, than something new without

      and nintendo has been doing new stuff too, like Wii Fit, Nintendogs, Pikmin, ... now, you might not like those games, but others do

    • Edwin Ramirez

      You're totally correct! It's not like Microsoft churns Halo games over and over again. It's not like Sony has been holding on God of war games for almost 10 years.

    • http://keiserone.tumblr.com/ KaiserOne

      WHA'?? And why is the appstore riddled with flappy/Angry birds clones? You mean they actually make profit out of those??! WOW! At least Nintendo never let any of its franchises grow stale and is creative in every single game it churns out. Get back to your cave troll.

  • Piph

    "Hooray!" Said no on EVER.

    It'll be forgotten less than two weeks after it comes out.

    • vai_levar_no_cu

      huh?

      • http://keiserone.tumblr.com/ KaiserOne

        seriously lol don't question silliness

  • bjwanlund

    Actually Mario Kart TV has been confirmed for the US in terms of a feature in Mario Kart 8, actually it was officially confirmed as a new feature during last week's Nintendo Direct all about Mario Kart 8. So, I would get this app for my iPhone. No question. I, however, am waiting for an app that I can browse the Nintendo eShop with along with a better implementation on mobile of Miiverse. (Yeah, I'm a Nintendo fan. Been a Nintendo fan since I was a kid.)

    • NinjaKitteh

      Nintendo eShop on mobile would be awesome!

  • Cookies

    Well Nintendo, you're still 20 years behind everyone else, but nice gesture. Maybe once I've got an iTouch 8th gen they'll have released a game.

  • theethanman2000

    I think one day super Mario bros or Mario kart will come to iOS! Idk why they haven't done it yet but sometime they will... :D

    • Stormourner

      yyyyeeeeaahhhh RIGHT!!!

  • mycoolroy

    Typical Nintendo, moving at a sloths pace.

  • OutSpoken

    So what's the point of this app again...leaderboards? Yawn.

    End of the day this overblown marketing app still won't make me buy a Nintendo Wii U... Let's be honest that's what Nintendo really wants.

  • tex32

    Having Nintendo bring Mario and Zelda to IOS sounds like a great idea, but using touchscreen controls is always going to take a backseat to a physical gamepad - Ultimately the touchscreen controls would diminish the experience. You could use an IOS gamepad, but at that point, why not just buy a 3DS. Eventually, I could see Nintendo developing a smaller portable gaming system that has cell phone capabilities. That way they could control their software, while sharing a piece of the mobile market.

  • thestapler

    their stubborn ways are gonna drive their company into the fucking ground.