Among last night's new releases, there was one stand out that just seemed so silly that I needed to install it on my phone first thing today and give it a spin. Halo 4: King of the Hill Fuled [sic] by Mountain Dew [Free] is one of those things that I can't believe exists, yet, this is the world we live in. It's made by Ogmento, the company behind NBA: King of the Court 2 [Free], another highly-branded title loaded with geolocation gimmicks. Following a quick warning that Halo 4: King of the Hill Fuled [sic] by Mountain Dew featured age-restricted material and is only appropriate for those of us age 17 and over, I was on my way to bathing in a never-ending shower of double experience. When this game first hit our forums, quite a few people mentioned that they didn't have any 7-11's nearby so they lacked the ability to "play" it. Well, fear not, as I've done all the dirty work for you. Come along with me and live vicariously through my short lived adventure of securing a nearby 7-11 in the name of, well, Doritos and Mountain Dew, I guess.

The first thing that happens when you open Halo 4: King of the Hill Fuled [sic] by Mountain Dew is you get a Halo-ized map of your surrounding area- presumably zoomed out wide enough to get your nearby 7-11 locations. I've got three in my immediate area, and I know there's more around here, but I couldn't figure out how to get the map to zoom out further to see what if any activity is happening around me. It seems like the only way you can figure out what's going on outside of your immediate area is by loading up the leader boards. Unsurprisingly, a guy named "STONED510" has a commanding lead.

I decided to head to the closest 7-11 to me, which I also had the option of doing some sort of strange "ranged attack" on, but not knowing what sort of freemium resources that'd cost me, I opted not to. As I drove around in my car, the map updated in near-realtime with my location.

It wasn't until I was actually in the 7-11 parking lot that things started happening. As soon as I parked my car I was given the option to "use my supplies to attack." So, alright, let's get down to business.

"Attacking" basically amounts to watching as your dude automatically shoots another shielded spartan. You can also strafe left or right while shooting, but I'm really not sure what the point of doing this is.

But, of course you don't have enough supplies to fully capture a 7-11 in one go, at which point Halo 4: King of the Hill Fuled [sic] by Mountain Dew prompts you to "reload your supplies."

So, I did what any reasonable person would do, and got out of my car, went into the 7-11, and started scavenging for Doritos and Mountain Dew.

From here, you're given the prompt to scan either Mountain Dew or Doritos logos, and being closer to the beverage cooler I opted for scanning some Mountain Dew first.

Here's the good news, even with a bottle of Mountain Dew now in your proverbial clip, it's not enough. The game then insists you also scan a bag of Doritos.

Easy enough, like any American convenient store, there is no shortage of processed corn products laden with cheese dust here.

With that out of the way, my supplies are back to full, and I can get back to "the good part" of Halo 4: King of the Hill Fuled [sic] by Mountain Dew.

By now you're probably wondering whether or not I was successful in capturing this 7-11, and, well, good news.

The spoils of the victory include my name on the leader boards of this particular 7-11, the obligation to "defend" it from future attackers, as well as a code for both a premium Xbox theme, something called a "Bulletproof Emblem," as well as some double experience time in the actual real Halo 4 360 game. All of these three things come in the form of those horrifyingly long Xbox redemption codes, save the double experience code which seems to be based on the same system that the under-cap DewXP site hinges on.

Halo 4: King of the Hill Fuled [sic] by Mountain Dew is pretty crazy. Like every geolocation-based "game," there's absolutely zero activity anywhere near me so it's hard to see myself getting wrapped up in some high-stakes incredibly competitive local battle for who can control the three nearby 7-11 locations. Similarly, Halo 4: King of the Hill Fuled [sic] by Mountain Dew doesn't make any attempt to hide the fact that this is cross-promotion layered on top of cross-promotion served with a steaming hot side of cross-promotion, and it really feels less like you're playing a game and significantly more that you're just participating in an advertising campaign.

Still, I guess if you're hard up for Halo 4 experience points, and you're going to be drinking gallons of Mountain Dew and eating truckloads of Doritos anyway, you might as well "play" Halo 4: King of the Hill Fuled [sic] by Mountain Dew to maximize the benefit of all the promotions taking place right now.

  • Brian Schreck

    Is there a game shortage? I cannot believe anyone would waste their time on this.

    • http://www.facebook.com/profile.php?id=880155044 Nicholas William Lindberg

      I have five 7-11's on my map. I captured all of them using scavenge points. the resulting reward was an in game armor that is only accessible through pre-ordering with a certain website, or this game. This ARG made it easy for me to save the choice of my pre-order locations. Plus it was a strange guilty pleasure to play such a random game supported by so many corporations.

  • Prab

    sic!!

  • http://pulse.yahoo.com/_MGKMDABPUEAIAYIL5RC6WGE3AY Schuyler

    So, you just had to give this a try, but now you...

    WON'T GET FULED AGAIN!

    YAAAAIII!

  • LunaKnight2

    Not in Canada?

    • TomCrown

      Thank Christ for that.

      • pylos

        There is a god, it only feasts on America

  • ELR561

    Good write up.

  • http://profile.yahoo.com/H2EAIQ2GJPYXL72AT3RIHKHUPM Supernatural

    I love Halo and I love Mountain Dew and I love 7-11 and I hate games so this is right up my alley!

  • Josh Liess

     also earn double ketosis points for playing!

  • http://twitter.com/TouchedWieners Tyler Piderit

    No shortage of corn chips with cheese dusting.

    America. The strong. The proud. The cheese dusted.

  • Decaf Table

    So I wonder if there will be any weird stares or shoves as you are sliding the cooler door open to grab and scan while a dude behind yells "out of my way SPARTAN!"

  • http://twitter.com/DominusNoctis DominusNoctis

    So, we can just buy one bag of Doritos and one Mountain Dew and just keep scanning the same one over and over right?
    .....kind of defeats the purpose of the campaign if you ask me.

    • http://toucharcade.com Eli Hodapp

      Well, you have to scan them INSIDE of a 7-11, so, yeah, I guess you can just keep scanning the same bottle and bag if you feel like driving to 7-11 over and over.

    • Tatiana

      You can only scan one Doritos and one Mountain Dew per store per hour. You don't necessarily have to be inside to scan as well. 

  • chapel07

    ain't there a way to earn a free Doritos and Mountain Dew in real life after scanning it? XD

  • http://iqsoup.com/ iqSoup

    This looks really great!!!  But I can't wait until McDonalds Walmart Call of Duty: Black Ops Powrerd [sic] by Fanta, Brought to You By Cheetos comes out!!!

  • http://www.facebook.com/dustin.holt.501 Dustin Holt

    Haha I am Stoned 510... Gamer tag IIStoNeD510II.. Double Always sounds nice.

    • http://toucharcade.com Eli Hodapp

      ...And he was welcomed as a king by all.

    • dinosaur07

       So Dustin, would you mind sharing how you are king at so many stores?  If I hit every store in the Dallas area, I'm not sure I would get 180+ hills - much less be able to defend all of them.

      Just curious as I'm struggling to maintain 5 hills.

    • MattAryan

       184 stores dude... holy crap

      • http://www.facebook.com/dustin.holt.501 Dustin Holt

        =[ I got banned . They won't let my account sign in. I can with another name though. ......jail token iPad with Fakelocation from cydia. Just set ur location to different 7-11. =[ but no more for me that took to long, now someone else passed me whose doing the same shit

  • MattAryan

    I'm playing this actually. I don't live near many people so there doesn't seem to be competition yet, but I did have to drive about 40 miles yesterday to pick up some furniture and I hit 3 stores along the way with two of them being controlled by the same guy (might have pissed him off, hah!)

    You can attack the stores from a distance, but for less damage. If you are within about 150ft, you can attack with full force. After capturing the hill you rank up commander points which unlock more stuff and allow you to level. Each level increases your supply limit. Every hill you capture adds points, I currently have 5. There are 6 more stores nearby ^^

    The helmet, theme and double xp come early on. I've been using the same bag of Doritos and the same dew for every refuel. 

    The funny part is that the gps systems don't directly sync up with the stores. Some of them alert you that you are inside the store when you are actually a street away, or in a adjacent parking lot. Getting out of your car or driving around to find the exact location is the biggest joke. I've had people watching me as I walked across the parking lot, kneeled down and scanned a soda and chips, then left.

    I wouldn't go out of my way to capture a store, but it doesn't hurt just to open the app and see what's up. I think this was a creative idea, but I don't drink sodas, and I eat well, so the Doritos and Dew gig doesn't hold up for me.

  • MeAndYou

    I am loving all these big name game tie-ins. What a great idea!

  • jForsythe

    Another one not in Australia hopefully halo: Assault will come out in Australia