During the Apple keynote this afternoon, Apple announced a brand new iPad (4th generation) model. Yes, just over 6 months after the release of "the new iPad" with Retina Display, we have a new new iPad.

The biggest difference in this latest generation iPad is a dramatic increase in the internal hardware. A new Apple A6X processor powers the device and is said to give roughly twice the power of the previous chip in the 3rd generation iPad. It also will cover WiFi a/b/g/n and come equipped with a new Lightning connecter port for syncing and charging.

If you've just bought an iPad 3rd generation model this past March, it's kind of rough there's already a new model out there woring to make it obsolete. But, Apple is always down to advance technology as quickly as they can, and as Phil Schiller put it about the 4th generation iPad: "We are so far ahead of the competition, I can't even see them in the rear-view mirror." Best of all, all this extra horsepower and technology comes at the same prices as the previous iPad, starting at $499 for a 16GB WiFi model.

We'll have more on the 4th generation iPad and its implications in the iOS gaming world just as soon as we get our hands on one.

  • vic_viper_001

    Wow, sucks for the poor saps who already wasted their money on the 3rd Gen Model.  I sure hope Apple doesn't release a 6th generation iPod in the next 6 months, or I'll be super pissed!

    • IMNS

      I bought the new ipad as soon as it was launched. Not sure why is it supposed to suck for me. #confused

      • ducksFANjason

        It sucks because our new ipads just became outdated ipads ALREADY. That may not matter to you, but I don't fancy the idea seeing an awesome game come out that says "ipad mini only" or "this game was designe for the ipad mini and may run slow or not at all on slower devices"

      • IMNS

        I don't think you understand the meaning of "outdated" here. Look it up.

      • ducksFANjason

        Ok since you want to be a smart ass... Outdated - no longer in use or FASHIONABLE. Also, old-fashioned or obsolete.

        Similar to trends in fashion, when new technology comes out, the old tech becomes no longer fashionable. Wait a second... Where did I just hear that phrase...? Oh yeah! In the definition you just insisted I look up.

      • IMNS

        Now if you buy tech coz its "fashionable" I can help you there. Consider therapy instead. Getting a life might help too.

      • Benegesserit

        Most of Apple's revenue comes from people who prefer form over function.

      • ducksFANjason

        I never said that's why I buy them. You accused me of misusing the word and was more than happy to correct you. Don't try to cloud the issue by taking cheap shots at the person your discussing with - it makes you lose credibility. Why can't you just allow others to have an opinion instead of resorting to ad hominem fallacies. So far in this discussion, you've implied I was dumb because you (incorrectly) assumed I misused a word and then attempted a weak attack at my character because you couldn't just say the words "Ok, fair enough." Maybe next time, try contributing an opinion and back it up with reasoning if you want to create a compelling discussion. I said I didn't like Apple's move of releasing new tech that trumps the old in HALF the time it usually takes them. If you disagree, say that. There's no need to troll people here when we're adding to the discussion in a civil manner.

      • IMNS

        First you act like an idiot speaking on my behalf (oh yes, read the first post you replied to). Then you use incorrect terms which you have no idea about (new tech doesn't make the old tech outdated just because a newer version exists now). Third, I never opposed your opinion. Just your opinion of why something would/should suck for ME. And to trump it all you ask me to respect your opinion (about how I should feel about something)? Wth are you smoking there? Do you even realize what you're saying here or arguing just for the sake of arguing?

      • http://twitter.com/twittedapps twittedapps

        I can only agree this makes not outdated a device. I think is something that people like to say to justify the consumerism. Apps will still work, and I dounbt in the next year we are getting a "new iPad 6x" only game. In fact, I don't even see a reason to launch something twice the fast in this short time. It makes me think they could have done that 6 months ago, its just a new argument to sell a "new" product (iPhone 3G times come back to my mind, front camera and other "new" features).

      • MrAlbum

        Goddamnit, the stupid comments section ate my argument :P

        And I had neglected to save it via copy-paste.

        Stupid fucking idiot must equal me.

      • MrAlbum

        Alright, after calming down a little, I'd like to share an insight that formed the core of what I wanted to contribute:

        As an Engineering student, I have learned that I need at least three different views of a design object in order to gain a complete understanding of said object, often times more than that to catch details I would otherwise miss. This does make sense outside of engineering; after all, there is a reason the phrase "two heads are better than one" is common, because more than one person seeing an object creates more than one views of that object, which is more information that may prove to be important in an analysis of the object.

        However, if the info from one view seems wrong from another view, then which view is correct?

        The answer is that both views, if stated objectively and truthfully, are both correct views. The reason they look like they disagree is because that is how the object is constructed. The reality is that each view provides information that the other view has missed, overlooked or has been blocked from seeing. Thus, what one misses, another catches, and thus, both views are correct.

        To apply this concept: it has been brought up that new hardware gives developers more powerful tools unique to that hardware, which means that many new games from all sorts of developers will place an emphasis on that new hardware, since software designed specifically for that new hardware can do more than games for older, less powerful hardware. This means that if technology moves fast enough, then it is very likely that constant device upgrades are needed in order to take advantage of the technical innovations from the new hardware. You think iOS has this bad? PC gamers have it worse. MUCH worse.

        However, the counterpoint is also good: just because a device happens to be old has nothing to do with being obsolete, because the reality is that "if it works then it goddamn works! That's what matters, right?" So what's the point of keeping up with the bleeding edge when we already have capable devices? Be content with what we have and just get on with our lives!

        On the surface, these views on hardware appear to contradict each other. However, they do present some things about the reality of the pace of technology, and how people cope with it. There is merit to using the latest and greatest, because it IS the latest and greatest for what it does. However, there is ALSO merit to getting one's money's worth out of an older piece of technology, up until the point where it can no longer function as well as it used to or it falls too far behind to be effective or compatible when necessary with or against its competition. Only by taking the relevant info from both these view points was I able to describe parts of this overall reality, because elements in one point of view were missing from the other point of view, and vice versa. All from seeing both sides of the argument and not engaging in stupid flaming bullying bullshit that gets people mad for... um... reasons.... yeah, reasons....

        In all seriousness, I and everyone else in this discussion have already lost the discussion, because the original topic is no longer the reason we drag this out. Now, it's about proving that "MY view is the best, and EVERYONE ELSE'S VIEWS SUCK!!!" Which, as proven above, is false, because all views have merit for at least serious discussion. Thus, we "lose the fight" before we even try to prove our superiority through our view point on the subject.

        This isn't discussion anymore; it's a shouting match whose end product will most likely be angry tantrums, bad moods and-or hoarse throats or worse. Worst of all, is that this kind of crap happens to children all the time. Sure, we're not perfect, but are we this bad, that we adults cannot at least calm down and move on?

        Something to consider, at the very least.

        Sincerely,

        Mr. Album

        I REALLY hope this posts without incident :P

      • MrAlbum

        HOKAY, it PARTIALLY posted. Hopefully I can get the rest of this up without incident....

        On the surface, these views on hardware appear to contradict each other. However, they do present some things about the reality of the pace of technology, and how people cope with it. There is merit to using the latest and greatest, because it IS the latest and greatest for what it does. However, there is ALSO merit to getting one's money's worth out of an older piece of technology, up until the point where it can no longer function as well as it used to or it falls too far behind to be effective or compatible when necessary with or against its competition. Only by taking the relevant info from both these view points was I able to describe parts of this overall reality, because elements in one point of view were missing from the other point of view, and vice versa. All from seeing both sides of the argument and not engaging in stupid flaming bullying bullshit that gets people mad for... um... reasons.... yeah, reasons....

        In all seriousness, I and everyone else in this discussion have already lost the discussion, because the original topic is no longer the reason we drag this out. Now, it's about proving that "MY view is the best, and EVERYONE ELSE'S VIEWS SUCK!!!" Which, as proven above, is false, because all views have merit for at least serious discussion. Thus, we "lose the fight" before we even try to prove our superiority through our view point on the subject.

        This isn't discussion anymore; it's a shouting match whose end product will most likely be angry tantrums, bad moods and-or hoarse throats or worse. Worst of all, is that this kind of crap happens to children all the time. Sure, we're not perfect, but are we this bad, that we adults cannot at least calm down and move on?

        Something to consider, at the very least.

        Sincerely,

        Mr. Album

        I REALLY hope this posts without incident :P

      • http://pulse.yahoo.com/_FBFCHYXNF54UIGYTLDQAX6XYTE Sam

        But that could've been released at any time. And who cares if its ipad mini only (unlikely anyway)? Just as it could be iphone only.

      • ducksFANjason

        Because I have an iphone so that wouldn't bother me and furthermore, I know of only 1 game that has ever released for iphone but been completely blocked from running in the ipad - TWEWY. That usually doesn't happen.

        And as for the whole "it was going to happen anyway" argument, my complaint isn't that there's a new ipad - it's that it came so soon on the heels of the previous release. Speculation was that this wouldn't be a more powerful device at first, so purchasing the latest ipad didn't seem like it would create an issue.

      • B30

        It's not outdated by the iPad mini (just a shrinked iPad 2nd Gen with better camera and lighting connector), it's outdated by the new iPad 4th Gen!

      • http://profiles.google.com/davidhorinek David Hořínek

        Exactly. That's what ducksFANjason didn't get

      • vic_viper_001

        Because you got iScrewed. You bought a new iPad, then less than a year later a new ones already here. It's just like the song "They iScrewed me Again".

      • http://pulse.yahoo.com/_MGKMDABPUEAIAYIL5RC6WGE3AY Schuyler

         That's the pace of modern computing. If the price/performance isn't good for you when you're in the store, don't buy the iPad. The release of a new model doesn't automatically gimp your existing unit- it's still a really impressive device.

      • IMNS

        Nope. Don't know that song. Don't even know wtf mad tv is.

        As far as getting screwed is concerned, pretty sure I'd have felt it long before someone else told me! Stop acting like a child. Tech improves every day. Don't be surprised when something better than the best shows up. That's just how it's supposed to be. Quicker improvements are ALWAYS better than delayed ones. It gives you choice. If u like the next best thing and can afford it, get it. If not, wait for something even better. Dont know about you but I'd always prefer that wait to be as little as possible.

      • farnsworth_pro

         So you're honestly OK with 6 month hardware refreshes? Really? How about 3 month?

        I wonder if Apple even realizes what market saturation is...

      • IMNS

        Absolutely. 6 months refreshes means there's never a bad time to buy the product. No need to wait half a year just coz you couldn't get the device the moment it launched.
        Here's a real world example. I intended to buy an iMac last December. Last refresh for iMacs was in may 2011 so it didn't make sense to get a new iMac at the time since they (used to) get updated every ten months on average. So I waited. And kept on waiting for another ten months coz apple took its sweet little time to update the iMacs this time. If apple had refreshed the iMacs 6-8 months after last refresh, I'd have gotten mine 10 months earlier. So no. Having quick refreshes is not a downfall IMO. If anything, it's the opposite. I'd take six months refreshes over 12-18 months any day.
        And as far as apple strategy is concerned, I'm sure folks at apple know about what they are doing and the possible consequences a hell lot more than you and me. We don't even know if 6 months refreshes for iPads is going to be norm from now on or it was an isolated incident forced due to lightening connector (the faster they eliminate the old connector, the better for them), or apple deciding to not take any chances against surface.

      • http://twitter.com/twittedapps twittedapps

        Why? do older iPads stop working?
        How long should a company wait before releasing a new product and, how good can it be?
        Is Apple holding their tech to release "new products"? oh wait... when did Apple not hold tech on their products?

      • DeInit

        They actually do, in a sense at least. Sure, the iPad 1 is by now 2 years old, but is it already a decrepit machine? No. Yet the newest OS won't run on it. And Apple enforces a policy to update their SDK so that at a certain point apps are forced to make it a requirement that they run on OS versions past a certain one. The minute you hit that, your device is only good for stuff you can't update anymore. 

        Besides this, there has been a trend since the original iPhone, one year per generation. Now we've come to five months (six in the US, I guess). Well that's a bit too soon for my near 900 euros of hardware that suddenly is the middle child. Mind you, that the Mini is the same as the 2 plus LTE means obviously requirements won't throw the iPad 3 into obsolescence so quickly, but at the same time, "New iPad" now means a thing with an A6X, so right now, I can foresee developers of gpu/cpu-intensive apps planning assets for Mini/2 and A6X-equipped hardware, and bunching the third gen device with the sooner rather than the latter so as not to have to optimize performance to run at Retina resolution without the horsepower of the A6X. 

        The sad thing is, before the 3rd gen device was presented stories were run about what has happened, surmising Apple would refresh the device in October. They were dismissed because it would've been shameless of Apple, it was reasoned. And guess what, they only mention the refresh passingly during the presentation and Cook chokes on it during his recap. I guess he had a little shame left in him, though not enough not to go through with it all the same.

        Summing it up: I was okay with giving you that much money every year. You want to halve up the time you present me with the new version, you halve the price first. I'm not comfortable with doubling the money I give you per year unless I can double my income first.

      • http://twitter.com/twittedapps twittedapps

        I agree on everything you said. But hey, Apple won't release iOS versions fast enugh to make a year old device outdated from the OS point of view (hopefully). If they do, all these arguments about "where is my money, you just release something better" will make sense.
        I know many iOS game developers, they like to target high end devices, as much as they like to support old ones: a lot more costumers. There are some new games still supporting the old 3GS.

    • JPhilipp

      I'm happy with the iPad 3 because of the Retina resolution, and the iPad 4 doesn't improve on that. In fact, I can't find a good reason at all to buy the iPad 4 now. Most games won't use its full power yet anyway, and if they ever do in large numbers perhaps we'll already have the iPad 5? Looks like one of those "I might skip this version number releases".

      • http://twitter.com/DotComCTO DotComCTO

        You hit the nail on the head with the iPad 3S. It's a faster processor, and...nothing else. I'll wait for the real iPad 4.  :-)

      • DeInit

        Faster processor AND gpu. Now 4 times that of the iPad 2, on par with the 4 times the pixels. This is how it was supposed to be, the iPad 3 is therefore unequipped to handle the same performance as the 2/Mini in proportion, which indicates it was a stopgap release they did to not miss the yearly appointment in spring, but they already had the 4 in mind, just probably couldn't produce it to good enough a profit. Had I been told with certainty 4th Gen was coming in October, there's no way I would've refreshed in May.

      • farnsworth_pro

         Don't worry, it should be out in a few months at this rate :)

      • nhuk

        Got to agree with you both here - I have bought each iPad as it was released with good cause. However I can't see the benefit to upgrade this time. I too see myself skipping an iteration and waiting for the next major upgrade. As for the other poster's comments about the iPhone. I actually traded back down from a 5 to a 4s after only a couple of days. For me the increased screen height actually ruins the interface but as I said that's just me.

      • http://twitter.com/TouchedWieners Tyler Piderit

        I completely dig the new vertical height of the iPhone 5 screen. It is still totally one hand usable here, and I think you would have to have some tiny hands (no offense small hands are awesome) to not be able to reach the top of the UI.

        We should all sit down with a Galaxy Note at least once a week to really respect the design on the iPhone's screen.

      • jcalifano2

        I agree with your iPad 4 (3S) statement. But the iPhone 5 is much better with the extra .5" for buttons. Maybe your hands are a bit small?

      • JPhilipp

        Heh... not really. Might be just the way different people are holding it differently. For me, I can reach all areas of the screen easily -- but it was even easier to reach the top left on the iPhone 4 with one hand. Now, minor split-second frustrations (the kind you probably won't consciously register as a user unless user interface design is your hobby or profession).

  • GSJ1977

    For sale: one old new iPad

  • Jacob Gehman

    So, basically, once the new new iPad comes out, I might actually be able to afford to upgrade my 1st gen to the 3rd gen!

    Sweet.

    • B30

      But be aware when the New New iPad 4th Gen comes out, Apple may announce the New New New iPad 5th Gen!!! :) :)

      • JesusBro

        and then after that there will be a new new new new new new super omega new iPad 6th lolol

  • Mike

    Let's just hope they don't come out with the new new new iPad next March. 

  • MarkyMarc

    Yes!! I was hoping there would be an iPad 4 instead of an iPad Mini. I'm ready for them to take my money :)

    • http://www.vitaltitles.com/ Nick

      Yep! Ditto. And an iPad Mini for my kids this year. I was going to give them my iPhone 4, but since I can sell my iPhone and get about the same amount as it would cost to buy the iPad mini, it's a no brainer.

      • farnsworth_pro

         "no brainer."

        Got that right

  • Wikilix

    Be great if they gave free iPads to anyone who purchased an iPad 3. An iPad 3 is essentially an iPad 2 with Retina Display.....

    • ibmurai

      But these people chose to buy that device. Technology evolves.

      • Firetruck94

        True, i think most people realized that it would be outdated soon, if you think you got screwed over because you purchased the iPad 3g, its your own fault. Apple dosen't owe anything to you.

      • Duhbyo47

        I don't feel screwed for buying on, but I also now know not to trust Apple's usual one gen per year release schedule in the future

      • http://www.vitaltitles.com/ Nick

        Because they did it once? Why not take this opportunity to move everything back to a fall release schedule? The 2x a year was not common for Apple, and now they can focus everything into the fall. FAR better for holiday sales, too. Can you imagine how much they'll make?

        And I'll eat my hat and sell a testicle if they launch ANOTHER iPad in the spring of next year.

    • fleshman

      Are you retarded? 7x better gaming performance with 4x resolution isnt the same for me.

    • http://www.vitaltitles.com/ Nick

      Uh, exactly? That's what everyone knew when getting into an iPad 3. They KNEW they were getting an iPad 2 with a better display, why should Apple say "Sorry, we told you exactly what you were getting, shame on us!".

      Anyone who bought an iPad 3 knew what was happening, which is why I did not buy one. This device, however, I will. For me, this is what the next step from the iPad should have been.

  • mudd

    If I took a shot every time they said "we worked really hard", "magical", and "best yet" I'd be dead from alcohol poisoning.

    • Platyrrhine

      Take a shot for any form of the word "revolutionary" too. Just for good measure.

  • http://twitter.com/BulkSlash BulkSlash

    It's very interesting Apple have replaced the iPad 3 (and slightly annoying since I was expecting to get about a year out of mine before it was obsolete)!

    One interesting thing is the iPad 3 hasn't trickled down to become the budget model replacing the iPad 2. It also perhaps explains why Apple just called it "the new iPad" rather than the iPad 3...

    My guess would be Apple knew all along that the enormous die size of the A5X wasn't going to be very cost effective for them in the long term and so the iPad 3/A5X became a stop-gap while they worked on designing the A6 on a smaller fabrication process. Now that they've got A6s rolling off the conveyor belt they can dump the A5X and use the smaller, faster A6.

    • bret ward

      So does that mean they are taking the ipad3 out of stores altogether? Sounds odd.. Although if that's the case I would gladly break mine and pay the apple carefee to upgrade.

    • bret ward

      So does that mean they are taking the ipad3 out of stores altogether? Sounds odd.. Although if that's the case I would gladly break mine and pay the apple carefee to upgrade.

      • http://www.vitaltitles.com/ Nick

        They'll still have iPad 3 units around, just like they have older units around of discontinued devices. They aren't going to give you a "new" iPad if you break yours, they've got more than enough to cover warranty issues for people, nice try though.

    • http://www.vitaltitles.com/ Nick

      This whole "My device is obsolete" idea is really frustrating. The fact is that you have an iPad 2 with a retina screen, that's what you bought when you upgraded, you didn't get an improved processor or ram, because anything that was improved was used to push double the pixels.

      So technically, THIS upgrade is the real upgrade, that puts the iPad in line with the iPhone 5, like the iPad 2 did for the iPhone 4/4S.

      That said, my iPad 2 isn't obsolete, it WON'T be obsolete now for at least another year plus, and I can sit back happy, knowing that my willingness to not have a retina display has allowed me to upgrade to a device that does have the specs I wanted when the iPad released.

      Would it have been nice for the iPad 3 to have been delayed? Sure, but maybe they didn't have the chipset out yet, they couldn't wait another 6 months to release this device, because who knew if they'd be able to?

      Had they waited, the investors would have lost faith in Apple, and it would have caused a speed bump. Now they've moved it to the fall for their product releases, and that's how it'll be, as it was before. I have confidence they will not do this 6 month thing again, but if they do I go in purchasing the refreshed iPad with the knowledge that there may be a better device in 6 months. But for me, the fact that I'll be doubling the speed of my iPad 2 AND getting some major increases in performance and memory is enough for me to jump on board straight away.

      • albinosalad

        As much as the iPad 4 announcement annoys me, I am happy with my iPad 3. The retina display is very nice and I have been enjoying it for the past six months.

  • Bool Zero

    Color me yellow because I am slightly pissed. I can deal, with a year and a new model, but six months? So there's already a better iPad out not less than six months after I bought mine... Great...

    My problem is not just with the idea of it though, but the rapidity and push to make past models obsolete so quickly. When i bought the iPad 1, I didn't upgrade until the iPad 3 because i was starting to feel the technological glass ceiling with app performance and support. Now I buy the iPad 3 and the iPad 4 gets announced 6 months later and I am wondering how soon will I start to feel the glass ceiling again. At the prices we pay, these items shouldn't be as disposable and start to feel as outdated as they are started to make them feel. I'm all for progression, but lets quit fast-tracking model entries and iOS margins to the point where the customer vase is going to have to upgrade ever other year.

    • bigrand1

      Or every six months.........  :-(

    • ducksFANjason

      This is exactly my point and the sentiment I was attempting to express above. Technology moves fast. We all know that. But with this move, Apple just DOUBLED the adoption rate. It's their choice, so I'm not saying they shouldn't have done it. But as an Apple consumer who bought the first ipad, and sold it to get a 2, and sold that to get a 3, I don't see myself being able to keep up at this rate. It's definitely a move that's going to frustrate some folks.

    • http://www.vitaltitles.com/ Nick

      As I mentioned above, the iPad 2... the 2 that is over a year and a half old and is still being supported and sold.

      This was needed, and that's all there is to it. They need to match the Surface, they needed to move all launches back to Fall. That's that. Upgrading to the 3 was a risk, it WAS only a gentle refresh to the iPad 2, the only real thing they did was upgrade the screen. The processor and memory did nothing other than power the new screen, it was the kind of "upgrade" that didn't establish the device enough to last for the length of time needed.

      As I said, my iPad 1 is STILL not obsolete, my iPad 2 is certainly not now, but if I'd bought an iPad 3, I would sigh, and then remind myself of the risk I KNEW I was taking buying a product that had no performance increases.

  • aaronsullivan

    This was necessary. The increased power in the 3rd generation is mostly eaten up by supporting the Retina display, so the performance felt roughly the same as iPad 2. (Still worth it, IMO!) but this will now be Retina and feel snappier. :)

    Should be great for gaming as the GPU was also rated at twice as fast.

    • Bool Zero

      Sadly true, and I understand totally that the iPad 3 is very bottlenecked in that sense... But still, couldn't they have just waited an extra six months and announced this as the iPad 3 instead of announcing the "New iPad" and then six months later announcing the "iPad 4"?

    • Bool Zero

      Sadly true, and I understand totally that the iPad 3 is very bottlenecked in that sense... But still, couldn't they have just waited an extra six months and announced this as the iPad 3 instead of announcing the "New iPad" and then six months later announcing the "iPad 4"?

      • bigrand1

        Right again!

      • http://www.vitaltitles.com/ Nick

        Everyone expected Apple to announce something in spring, had they not, investors would have freaked out and it would have been a huge question mark for Apple.

        Now, however, they have stabilized BACK to the Fall launch dates, and will continue back to this route, which was the problem with the original iPad launch being out of sync.

        Simply put, though, just like the iPad 2 is still valid, this new iPad will be the iPhone 5 to the 4S, both still valid and accessible.

        Again, THIS is why I waited, after seeing the lack of spec updates on the Retina iPad, it was clear that I shouldn't jump on just yet. Hence, this.

        But don't expect updates every 6 months from here on out, but also don't expect Apple to just sit back when smaller iPads are starting to become incredibly popular, and when Microsoft is going to release a REAL competitor to the iPad.

      • albinosalad

        Or the investors come to expect 6 month release cycles.

  • mcorleonep

    At the rate they keep pulling this s###, the iPhone 8 will be out by the time I'm ready to upgrade my iPhone 4S.  To say the least, I'm not pleased that the 4th Gen iPads are out ALREADY considering I got my 3rd generation (my first iPad) on day 1 back in March..

  • Clyndon

    Glad I skipped the new iPad aka iPad 3. And I'm glad I don't have to wait till 2013 to get the real new thing. Now the only thing in question is... where to get the cash for my new desire. ;)

    • bigrand1

      YES! Do it! So you too can be disappointed in only six months and your shiny-new device will already be obsolete! Hurry!!!! 

      • http://www.vitaltitles.com/ Nick

        You are complletely insane. My FIRST generation iPad is still not "obselete". There are a handful of games that simply can't run on it due to hardware, and most of those games are ports, or are simply TOO advanced to be able to run on hardware that's well past 2 years.

        I have given my wife my iPad 1 and I'm still rocking my MORE than capable iPad 2, which is STILL being sold. As long as the iPad 2 exists, neither the iPad 2 NOR the iPad 3 will be obselete.

        It's this mentality of "OMG NEW TECH MINE NOW SUCKS" that causes problems, not the actual technology. Did you freak out when you bought a new TV and a month later they released a better TV with smart tv functions, or better contrast/dimming/etc features? I don't.

        I'm glad I waited, because it was clear the 3 was a stepping stone product. I'll be upgrading to this, and I'll be keeping my 4th generation iPad for at least another 2 years, like my iPad 2.

      • bigrand1

        Guess what, Clown, you can be in denial and avoid common sense all you want, that's YOUR problem! Yes, your ipad 1 IS OBSOLETE! That's reality! Technology marches on, now faster than ever. Too bad it has to be so quickly, is all I was trying to say. I WANT you to jump on, so soon YOU feel it, too! Muahahaha!!!

      • http://www.vitaltitles.com/ Nick

        Go buy, well, any tech. It'll be, in YOUR definition, "Obsolete" in less than 6 months.

        Technology always, always, always changes in a stupidly fast way all the time.  Apple NORMALLY does it in a yearly cycle, here they've done it 6 months after and their ONLY change, the ONLY change, is the processor.  Everything else is the same.  How that renders a device that is still "technically" advanced from the iPad 2 "obsolete" is crazy.

        In your version of obsolete, every time even a slightly more advanced product is released, it automatically makes your current device "obsolete".  If that's really how you think, you might as well sell all your tech and grab a big old pencil and paper, that way technology will stay at the pace you want it.

        Apple needed an answer to the surface, they needed to focus on a fall release, and they needed to not wait a year and a half.  Now they have the extra time to build the iPad 5, a whole year in fact.  The fact that Apple has rarely ever broken this type of release cycle says a lot. They've done it once, here, and simply refreshed an otherwise PERFECT device.

        As for me, my kids will enjoy the iPad 1 and Mini, my wife will be MORE than happy with my 2 and I will finally have an excuse to upgrade to a device that didn't justify upgrading to until now.

      • bigrand1

        Glad you think you've got it all figured out, (genius in your own mind). Everyone already knows what you've said! Good thing your wife's happy with your left-overs, at least! What a simpleton.

      • http://www.vitaltitles.com/ Nick

        Simpleton... first clown... have any other names you feel stooping down to call me?

        My wife is more than happy with technology that is still EXCELLENT.  She's not trying to play high end games, for her the device is more than she needs.  The iPad 2 will be a nice speed and memory boost for her, which she's stated she doesn't NEED, but will not say no to.

        Just because certain people, apparently you (and me, mostly) *NEED* to have the newest technology, doesn't mean that everyone does.

        Just because Apple creates something doesn't mean it automatically makes their prior product ready to throw in the trash.  It's disturbing that you can't see the logic in that.

        Am I happy they refreshed a device in 6 months?  No, it sucks for those people who just HAVE to have the most recent technology, but that's our choice.  Just like it was mine not to buy a device that wasn't an actual upgrade as far as the power goes.

        The simple fact of the matter is that the iPad 3 is still going to be a solid device, with a HELL of an amazing display, better than the iPad 2 by and large just for that.

        The iPad 4, however, is all of that, the new connector and an update.  It makes logical sense doing what they're doing, even if it's not the "best" thing for certain consumers.  Personally, having an iPhone 5 and the new iPad will make my charging situation much easier.

  • jeffyg3

    I think I'll just wait until a 128gb iPad is announced. Disappointing they didn't make iPad mini with retina display & with widescreen or a newer iPad with widescreen, but I'm guessing that's going to be in the next revisions. I personally don't see a good reason to upgrade or spend money on a low res iPad mini or upgrade my iPad 2, especially with I'm hoping the likelihood of a widescreen upgrade later next year like in the newer generation iPhones.

    • Bool Zero

      I'm actually considering getting a Surface as my next Tablet. 64GB internal flash with slot for an additional 64GB memory stick.

      • jeffyg3

        Yeah I've been looking at the surface myself. The Android tablets are just craptastic, but the Microsoft Surface RT is the first tablet that looks like its worth getting other than the iPad. I think I'll wait and see how it pans out though and by the time Surface 2 comes out, hopefully it'll be lighter and by that time there will be a lot more apps made for RT. I'm glad to see Microsoft finally making things worth getting again from them. Luv u Xbox 360 :D

    • bigrand1

      I know, Jeffy! Been waiting for Apple to make a device with 128 GB for a LONG time! Isn't that weird? Would a computer company sell their computers with only 100GB of space for over 5 years straight? And apps/games are so big these days with some at 1 1/2 GB's each!  They seem committed to the 'Cloud', though, but personally, I'm not down with 'renting' space. Can you say MONEY GRAB? Wouldn't mind SD cards, but I'm not sure if Apple is interested in that. 

  • vansinne

    Writing this on the 3d gen iPad I bought two days before this mornings event was announced. Cheers Apple. Think this might bite them in the ass eventually. Not the tempo in itself, but I don't think being unpredictable when it comes to launch dates is the smartest move.

    • Toz_Dash

      I had good use out of mine and I am going to wait 2 years atleast but I believe you should sell yours as quickly as you can. Atleast $450 for the base 3rd gen(Apple is still selling iPad 2 for $399)

    • IMNS

      If you bought it two days ago, you should be able to return it and get the new one instead.

      • Toz_Dash

        Totally forgot about returning.

      • http://animaltrackers.wordpress.com/ DAiv Games

        I read the OP's comment as being two days before the 'announcement' that there would be an event today, whenever that was, rather than two days ago.

    • http://twitter.com/themyst themyst

      So what exactly is stopping you from returning it right now?

      • vansinne

        Nah, not really an option over here (living in Finland at the moment). With an opened package and having signed a 6 month plan to pay it off, the store wouldn't touch it even if I threw it at them. Is it really that easy to return stuff in the States? Didn't know that. Good for you. (nope, not being sarcastic)

  • http://pulse.yahoo.com/_FBFCHYXNF54UIGYTLDQAX6XYTE Sam

    I am not really bothered by the addition, being an iPad 3 week one owner.

    A bit better graphics is the only thing I could care about, but considering the lack of amazing graphical support so far, it may not escalate to too much. Plus I got Crazy Taxi on here; what more could I ask for?!

  • araczynski

    i think so far only galaxy on fire 2 offers anything that would take advantage of the ipad4.

    fortunately my job buys my toys, but still disappointed at the 64gb ceiling, that's been old for 3 years now.

    but like was mentioned above, i'm more impressed by the upcoming surface (full version, not the RT one), as its basically a laptop in tablet form, should be able to do some serious gami....err work on that from a huge pool of games, err applications.

  • http://profile.yahoo.com/L2VFFSSPQVTUK2XCMN2LKJO5L4 Rusty

    Mini really makes no sense... Is it that apple can't stand any other company making a profit in the 7" tablet market range (fire)? Who wants less of something... It's not a phone either, what's the point? I want more of something.

    I want a larger iPad, like a 16"... That can run a full size OS (MS surface style/win 8)
    I would bet they are working on something like this that will run the Mac OS. They know that this is a market share that is coming to light with the surface and touch screen Win8 systems and they will need to be there to compete as MS enters the hardware business.

    All's I'm Sayin'

    Rusty

    • Krautboy

      It's something my mother really wants. An Ipod is too small for her and an Ipad too heavy and expensive. I think that there will be a huge market for it.

      • http://profile.yahoo.com/L2VFFSSPQVTUK2XCMN2LKJO5L4 Rusty

        That scenario makes perfect sense albeit a somewhat rare scenario. I could certainly see that as a great option although I would still consider the fire for her before the Mini. Cost being the factor considered

    • http://animaltrackers.wordpress.com/ DAiv Games

      I think with Apple mentioning the updated iBooks app, they're possibly aiming at the Kindle market, as well as those people who'd like an iPad, but don't want to pay full price for one.

      Personally, I wouldn't dream of taking my 3rd gen iPad out and about with me, but if I had an iPad mini, I might do.

      • http://profile.yahoo.com/L2VFFSSPQVTUK2XCMN2LKJO5L4 Rusty

        You are absolutely correct Daiv... This is a clear shot across the bow and they certainly don't want anyone taking a piece of the tablet market in any form factor.

        And carrying the mini vs. a full size pad is the best argument I have heard yet for the mini. Very good point.

        But, I won't have an issue carrying around my iPad 2 if I upgrade to the new model.
        Ipad2 = mobile unit, New Paddle as my home unit.

  • ImJPaul

    My iPad 3rd gen will be just fine. Not forking up the cash for the modest changes. Although the added power would be nice the old new iPad is way fast enough. Anything more and it's borderline greedy.

  • http://animaltrackers.wordpress.com/ DAiv Games

    I got my 3rd gen iPad back in May and although it's a shame that it's been superseded already, as a developer with limited resources, I guess it's better that if I only have one iPad, it's not the 4th gen, as the performance would be too different from that of the iPad 2.

    Of course, had I NOT got a 3rd gen already, I'm sure I could find a reason why I SHOULD get the 4th gen instead of the 3rd... lol

  • http://twitter.com/Platronic John Francis

    It's both good and bad with the 4th gen announcement. Saying that it doesn't change anything is only relevant as long as no devs make something exclusive for it. I doubt that will happen soon but one of apple's strengths is having fewer devices with different stats to make it harder for devs. I hope they maintain this attitude and don't overcrowd the market the way android did.

  • http://twitter.com/themyst themyst

    Going to skip the iPad 4. Nothing on it makes me jump out of my chair wanting to get it on launch day or anything. I don't FaceTime, games will work regardless on my iPad 3, and my home Internet connection is 20mbit so this fancy wifi doesn't matter to me!

  • Professionalbum

    I just purchased my 3rd gen two months ago and I'm not pleased. This is a deal breaker for me.

  • evilsearch

    hmmm, i supposed to know it from the beginning, my poor 7 months old new iPad. 
    new ipad/ ipad 3 = the overclock version of ipad 2 with retina, better camera, siri and more ram.
    they(apple) now sound like their enemy(samsung and android) that release new products every 3-6months. but dont worry apple, im still buying another product from you coz i still love all the hardwork and details you put into these products. BUT, it will be different this time :
    1. im not going to buy / refresh every year
    2. im not getting in line with those people to be the first to own your new products(in fact ive always pay more than the list price coz my country always 3-4months behind your release schedule)
    3. im not sure if i will be the proud owner of your product ever again, coz you just like every other company that release a product every 6 months.
    thats all. 

    ps. i really really hope apple will explained their move to release 4th gen ipad just 7months after the 3rd gen. im 1000% sure that steve will not allowed this if he still alive.
    macrumors already flooded with rage comments on their sites about this announcement.  

    • Professionalbum

      I concur on your 3rd point. Anyone want to buy an iPad?

  • Solidfart

    My goodness. So many cry babies. Someone quick get some milk n a bottle!

  • Mhunt190

    That just makes me mad I got the new ipad 3rd gen 5 months ago and now they release a iPad 4th gen>:( how disappointing aleast wait a year before releasing a new ipad not 6 mounts because now I'm going to have to spend another $200 to get it so basically apple robed 3rd gen owners >:( I'm begging to hate apple!

    • jcalifano2

      Well here's a novel idea....Why don't you just keep your iPad 3 (which is quite capable) for another year or two and get your use out of it? Then you can just get the iPad 5th gen and laugh at the guys with an iPad 4 crying about the 5?! Don't sweat the small stuff... And it's all small stuff!

  • http://profile.yahoo.com/L2VFFSSPQVTUK2XCMN2LKJO5L4 Rusty

    I do feel badly for those who purchased the 3rd gen paddle... When 7 months later you basically have available what should of went into gen 3. At twice the cpu and graphics power in the new model, I would not be happy that I upgraded solely for a retina display.
    It is certainly a bit of a kick between the legs to their customers for being loyal, it almost warrants an exchange discount rate as far as I am concerned.
    But, for those of us with a 1 or a 2, we should be pleased that they pushed out the new hardware to the full size Paddle. I personally feel the mini is book reader with less in general than a full size 10".
    I look forward to picking the 4th gen up but I do feel for those who threw down that cash for the previous version.

    • Professionalbum

      I did purchase mine almost three months ago and I'm not "mad"; just don't want to be stuck with the 3rd gen when some AA title comes out exclusive/works best for the 4th gen. That's my beef.

  • Solidfart

    Angry people, enjoy your S L O W new (outdated) iPads. I will be rocking my iPad mini which has will have BETTER performance over yours since the iPad 2 has better performance already. Muhhha ha ha ha ha!

    • jcalifano2

      Non-retina. Enjoy those jagged edges!

  • link6616

    Hmmm, given the speed of upgrading, I might just wait for the iPad 6, shouldn't be too long.

    • jcalifano2

      Exactly!

  • NeonGreenKermit

    Remember when Steve apologised to people who bought the iPhone 2g when the 3g came out AND offered them a rebate? Not on Tim's watch. No sir.

    As an iPad 3 owner of just 30 days, I feel boned. Boned good an' proper. Took me a long time to save up for this, and its a kick to the balls. As a previous commenter stated, this would not have happened under Steve's direction, and I think we're now seeing Tim's vision - incremental updates every six months might be the new Apple. It makes perfect business sense, and a high proportion of Apple's customers will queue like clockwork to the new product chime twice a year. Having to have the newest thing at all times certainly has made Apple sit up and take note.

    But more pressingly for other iPad 3 owners like myself, to anyone who thinks that this isn't something to whine about, they obviously cannot see that what is at stake here isn't the need to own the shiniest thing in town, but rather performance optimisation specifically for the A5X chip. As of today, the A5X is dead - more so than even the slower A5.

  • Blodia

    I just want to know how much the iPad 4 weighs. I'll gladly hock my six-month-old iPad if the new one weighs less.

    • http://profiles.google.com/superspandy James Kochalka

      I don't think you'll see a significant weight reduction until next fall. Making a slimmer slighter version of this 4 th generation ipad will be their next likely move.

  • Gabrien

    Apple is a heartless, faceless mega-corporation who will always choose maximum profit over any perceived potential moral or "good will" obligations.

    Also, there is no Santa Clause, Easter Bunny, or Justin Bieber.

    What you can do: make your purchasing decisions mindful of the above information.

  • 1337brian

    Bought my "new ipad" 3 weeks ago, thank god Bestbuy has a 30 day return policy! A6 here I come!

  • iamLudlow

    I got my new iPad back in April, after selling my iPad 2, and saving some money. I really wanted a retina device and LTE. In the end, I didn't really think I'd use the LTE enough to justify the additional price, so I passed and got a 32 gig wifi.
    I've been happy with it and even though I knew a new one would eventually come out, I am pretty surprised and annoyed by today's announcement. I do feel kind of blind sided 6 months in, and I do kind of wish I had waited. I'll admit it does partially have to do with having the "latest and greatest", but also I love seeing what devs do with the new hardware and experiencing it. $600+ dollars is a lot to me and having it made obsolete after 6 months is a new normal I can't afford. Also, as a result of this update mere months in, the prices for third gen iPads have plummeted on sites like gazelle. And, most likely selling it privately won't be too much better.
    But, then again, if THIS is what's bumming me out, then my life is actually much better than I had previously realized. Thanks, apple?

  • iamLudlow

    One more point, though. As I have read on a different site, this really should have been the iPad 3. Apple went over a year without an iPhone refresh, they should have done the same with the iPad.

  • chapel07

    iPad 4 and iPad mini, wow, your serious about this now Apple? after a year iPad 6 and iPad mini 3 will be released..

  • Santoron

    People, people!

    The overreaction of those fearing their iPads are obsolete is ridiculous, and doesn't jibe with the facts. Apple announced today that over 100 million iPads had sold thus far. That means over 85 million 2nd and 3rd gen devices. Then they released a new, sexy, iPad Mini line based around iPad 2 hardware, AND the iPad 2 remains for sale!

    Add all of that together and it's clear that 2nd/3rd/Mini iPad specs will be the focal point of almost all app development for the foreseeable future. The fourth gen device has impressive specs, but it won't have the market share to attract development away from the other lines until well after the fifth gen launches alongside refreshed Mini hardware.

    Calm down and enjoy your still wonderful toys...

    • defred34

       Thank you for this. It is exactly my same thoughts. Game devs WILL surely focus on the MIni too, and that means automatic support for iPad 2 (and 3). The thing is, Apple will no longer sell the iPad 3, just the iPad 2 will be on sale along with the iPad 4.

      Judging from all this, I am so glad that my iPad 2 will probably remain supported by all the big name games and developers for a further one year at least - meaning the iPad 2 would get top class games for a total of 2 1/2 years, which is unprecedented (My SGT 10.1 became obselete in six months when Tegra 3 came out!).

      Also, as long as the big games are made for the iPad 3, they will come to the iPad 2 since the 2 is better than 3 gaming wise. Moral of the story, iPad 2 may just be the most worthwhile consumer electronic purchase in the tablet department if you're into high end mobile gaming.

    • ducksFANjason

      I can't speak for everyone here, but my argument was not that my ipad 3 is now obsolete at this moment. Obviously the release of new technology does not immediately "break" the old tech. The issue here is that Apple has accelerated the rate at which that tech will now become obsolete. The release of new technology doesn't break the old - but it DOES generally signify the start of the old tech being phased out. And that's what this is - the start of the ipad 3 beginning to be phased out. How long will that take? I'm not sure and I won't even speculate on that. But I don't think it's an unreasonable reaction to expect that when Apple announces the "next big thing" that is the epitome of high tech and launches it for a premium price that the life cycle of said device will last longer than 6 months. Yes the ipad 3 still works and will continue to be supported for some unspecified time but I would have preferred that the countdown for its eventual eternal rest be started later than 6 months in. For gods sake, it's still an infant!!

      • Nyan

        The next iPad is due for a March release. The iPad 4 that was released yesterday was only playing catch up with the iPhone 5.

  • wavy_jin

    What da FXXK.... I hate APPLE for doing this... I feel scammed and punk'd~!!!

  • DCver3

    Well...I feel a bit plooked by Apple. Not that I didn't see this coming. My iPad 1 become a bit too aged for a lot of the music production I was doing so I made the leap to the 3 when it came out. Can't really blame them though, can you. This is what ultra-capitalism is about. Odds are down the line I'll have to update earlier than is wanted when all my production apps require a higher OS than my 3 can handle.

  • JesusBro

    its hard to find my old comment now
    way too many long comments here lolol

  • NeonGreenKermit

    Just to say if there are any UK peeps here, I just returned my 30 day old iPad 3 for a full gift voucher to spend as I please (on iPad 4 obv). Hassle free, and I recommend going in person to the store and really really politely explaining to the manager that you are upset that the A5X chip is now obsolete, so apps for the iPad 3 won't be as optimised from now on. And so on. I went to the Trafford Centre store and the lady manager there couldn't have been more pleasant - I was expecting a fight but put my polite mittens on as I walked through the door and it paid off. Good luck everyone, and there's reports of even later returns (38 days the latest, I think).