Neat: Rovio Mobile's next game based in the Angry Birds universe doesn't star the Angry Birds. Instead, it puts the pigs front and center, and in a playable role.

Earlier this morning, Rovio announced Bad Piggies, a game that will turn "the franchise on its head." The studio is being needlessly vague with the game's actual mechanic, but it is promising "all-new, never-before-seen gameplay," whatever that means.

Bad Piggies is slated to hit soon -- like, September 27 soon across iPhone, iPod Touch, and iPad, as well as Android devices and Mac. Following the launch, the game will appear on Windows Phone and PC. Bad Piggies shower curtains, rugs, underwear, and cat toys are sure to follow.

We've got a trailer above, if you're interested.

  • Garrett Granger

    Big who cares.

  • TheFrost

    Maybe they are aiming to make an actual game with this one...

  • http://twitter.com/crunchewy Crunchewy

    I am just happy to see them creating a different game instead of the Xth iteration of Angry Birds. Of course this is related in characters, but hopefully not at all in gameplay. I'll keep my eye on it and likely will give it a try.

  • NeonVoidJP

    I love angry birds but I didn't like amazing Alex, I thought that game was crap! I hope this one follows angry birds in its addictiveness :D

  • Tuff Tiger

    i bet this fukking game will have IAPS

    • mclifford82

      Just like 95% of all games do

  • ImJPaul

    We'll see. A chart topper regardless of what any of us say.

  • webman2k

    All I'm gonna say, is if you're gonna release a pig game, it should be a defense type game. Looks to me thy they might be going for a pig offense here. You should be shifting around resources, defending against a bird attack. Now, you could take both play mechanics, and come up with a pretty good two player game.

  • skeletonlord

    I've really liked Angry Birds, so I'm sure to download this one. Looking forward to the game.

  • Joo

    They'll make another billion on this, I'm sure :)

  • Adams Immersive

    Angry Birds was not an original concept, but the execution, details, level design and refinement/evolution have been excellent. And that’s not at all easy to do, even if it seems so. There have been many Crush the Castle clones, but the Angry Birds series remains the best I’ve tried.

    I say that even though I don’t like the AB art style and I’m sick of hearing about the franchise! Green pigs bore me foolish, and birds that commit suicide to protect their eggs make no sense. Even so, they’ve nailed the game play and I still really enjoy it. If they can replicate that refinement and perfect balancing of skill/challenge, I’ll be interested.

  • br1an

    I've been waiting for this inevitable and obvious Angry Birds followup
    forever, it seems. Surprised it's taken this long and that nobody has
    tried to beat Rovio to the punch with this idea... instead it's just been
    one Angry Birds clone after another.

    Also, "Happy Hogs" would have been a much better name.

    • DaphneDiane

      There was Misunderstood Pigs a while back, a fortification game against the avian onslaught, okay though not the polish of Angry Birds.

  • http://entrepreneurialblog.com Niclas Johansson

    After this comes "Tight Slingshots". And then "Brittle Walls". Trust me.

  • trelloskilos

    Nah.
    Rovio have been a one-hit-wonder, and their game wasn't all that great to begin with. They were just lucky.
    Milking the success by the endless reboots of the angry birds franchise, the aggressive marketing, the toys, the movie tie-ins, is pretty gross. Add the blatant buying of a moderately successful game, slapping a new name on it and launching it as their own, makes this company only slightly more bearable than Zynga.
    I'd love to see Rovio make a good innovative game that is a) truly their own and b) has nothing to do with Angry Birds at all.
    Bet they can't!

    • albinosalad

      If Rovio has displayed to us anything it is their ability to market. I think they are prime to be a publisher more than a game studio.