The day is upon us, and there's barely an hour left to go before Tim Cook (presumably) takes the stage at 10:00 AM Pacific to potentially unveil the iPhone 5, or maybe the iPhone 4S, who knows-- But, either way, we'll find out shortly. Yesterday I posted a little roundup of sorts of what we might be able to expect today, and as of this writing we've taken in over 50 comments on that story of people speculating what might be coming. Whatever it is, I want one.

If you're the kind of person who likes to have every possible liveblog open in different browser tabs so you get everything the second it happens, here's a pretty awesome list of other sites doing live keynote coverage:

Anyway, the keynote will be starting shortly. As soon as it does, keep an eye on this page for updates.


Looks like it's the iPhone 4S, which will launch on October 14th, as a premature update to the Japanese Apple Store listing reveals:

 

Half hour to go!


People are being seated in the 4 Infinite Loop media room right now… The event should be underway shortly.

 


 

Tim Cook has taken the stage. He's welcoming everyone, and seems to be going over the typical introduction that we've come to expect of these types of events. Tim is discussing the momentum of Apple, and the success of their ever-growing number of Apple stores. In total Apple has 357 stores in 11 countries.

In other news, focusing on OS X Lion, there have been six million copies downloaded so far, which is 80% more than Show Leopard. The Mac as a platform is also doing incredible. Apple saw 23% growth in Macs since last year, while the PC has only grown 4%. Meanwhile, since launching in 2001, the iPod has soaked up 78% of the portable music player market and 45 million iPods have been sold from July 2010 to June 2011.

"Next up is iPhone," says Cook. The iPhone 4 has sold over half the iPhones that have been sold so far, becoming the #1 smartphone in the world. Not only that, it's rated #1 in every consumer satisfaction ranking that exists. 93% of Fortune 500 companies are testing or rolling out the iPhone too. Satisfaction ratings are high on iPad too, with the devices showing up everywhere. Education has become huge for the iPad, and pilots are replacing massive bags full of manuals and logs with an iPad. 80% of top hospitals in the US are now testing or piloting using iPads as well. Also, 92% of Fortune 500 companies are testing or deploying iPads, and the success of the device, in only 18 months is unheard of. Three out of four tablets sold in the USA are iPads.

First up in the new things department is a new app from Apple called "Cards" which seems to utilize Apple's iPhoto printing service to send mailed greeting cards directly from iOS devices. You even get push alerts for delivery status.

 

 

Apple has sold over 250 million iOS devices, and today, they're "taking it to the next level" as Scott Forestall takes the stage. iOS is the #1 mobile OS with 43% of the market. Currently there are more than half a million apps on the App Store, 140,000 of those are specifically for the iPad. iOS users have downloaded over 18 billion apps, more than a billion a month, and so far Apple has paid out more than $3 billion to developers.

Scott also is detailing a new app, called "Cards" which seems to utilize the iPhoto printing services to send real greeting cards directly from iOS devices. There's even push alerts for delivery status. These cards will cost $4.99 to be delivered anywhere in the world. Following this, Scott moves on to 10 features of iOS 5. So far it seems like we know about all of these already. Better push alerts, iMessage, Newsstand, improved camera, etc. 67 Million Game Center accounts have been created so far, and it too will be improved in iOS.

 

 

iOS 5 goes live on October 12th. Now they're recapping iCloud. So far this seems like a re-run of the WWDC keynote. Oh, here's something new, a find my friends feature similar to find my iPhone. You can share your location with friends, which seems pretty similar to the Facebook check in services and other social networks that offer similar things:

 

 

iCloud will also go live on October 12th.

Phil Schiller is taking the stage now to talk about updates to two of the lines today. First is the iPod nano. This year's edition gets some updates. Now you'll swipe between icons to navigate instead of using the grid. It also has deep Nike+ integration to allow you to track your walks and runs. Also, since people created accessories to turn iPod nanos into watch bands, they updated the device with new clock faces including this sick looking nixie clock:

 

 

Available today, you'll be able to get a 8GB nano for $129 and a 16GB for $149. Next up is the iPod touch, Apple's most popular iPod and the #1 portable gaming device.

 

 

Phil is also talking about how iOS 5 and iCloud are tremendous updates for the iPod touch, specifically citing iMessage. The iPod touch comes in both black and white now. $199 for 8GB, $299 for 32GB, and $399 for 64GB. Available October 12th.

 

 

Next up is the iPhone… and the iPhone 4S is officially revealed. The design is the same, but the innards are all new. The iPhone 4S comes packed with the Apple designed A5 processor. It's dual core, and Phil says "We see it scream on games." Mike Capps from Epic takes the stage to take that further.

He starts off mentioning how last year they showed off Unreal Engine 3, and Infinity Blade. This year, they're bringing us Infinity Blade 2 with visuals "that you've never seen on a mobile device.".

 

 

 

Infinity Blade 2 is coming December 1st.

Phil takes the stage again to explain that the A5 is a dual core processor, with a CPU that is twice as fast as the A4, as well as dual core graphics which are up to 7x faster. It also uses small amounts of power too, with 8 hours of 3G talk time, 6 hours of 3G browsing, 10 hours of video, and 40 hours of music.

 

 

They've also redesigned the antenna (hopefully to avoid the 'grip of death' issue, and made the iPhone both download and upload faster, a maximum of 14.4 Megabits per second. The iPhone 4S is a world phone, with both GSM and CDMA radios you'll be able to use it anywhere.

Next up, Apple beefed up the camera. "We didn't just want to make this better than other phones, we wanted to make it better than point and shoot cameras." The iPhone 4S comes with an 8 megapixel camera and captures 60% more pixels as well as 73% more light than the previous model. It's also a lot faster. There's even a hybrid IR filter, a five element lens, face recognition and tons more. It'll only take 1.1 seconds to take the first photo, which is a massive improvement, needless to say. The camera now records in 1080p, with image stabilization and noise reduction.

Airplay mirroring just got mentioned, and paired with an Apple TV you'll be able to game on an even bigger screen.

 

 

Next they're moving on to the rumored voice control features of the new iPhone. You'll be able to say almost anything to your phone and it'll be able to do it or find it. So far they've demonstrated getting directions, finding restaurants, and even handling text messages.

 

 

 

The iPhone 4S will also do dictation, and while it works out of the box, it "gets better" as it learns your voice.

 

 

They're now playing a commercial showing off all these new features… Is there time for "one more thing?" Pricing announced for the new iPhone lineup, iPhone 4S preorders start on the 7th and the device will be released on the 14th. In addition, it's also coming to Sprint.

 

 

Tim is back on stage wrapping things up, but it doesn't seem like there's "one more thing." Yep, that's it, keynote is over! Now time for some hands-on time with the iPhone 4S and Siri.


Photos courtesy of Engadget and Thisis my next.

 

  • Anonymous

    If it's the 4S, people are going to be disappointed, but then I won't feel so bad. I can't upgrade until next year anyway.

  • http://twitter.com/stuartcarnie Stuart Carnie

    …unless it's a 4S with A5 and SGX 543mp2.  The SGX 535 is definitely a mediocre performer at 640x960 resolution.

  • http://RolePlayFTW.com Huy Ngo

    If it's the 4S I'll get to save myself from droppin' the cash!  Either way I wants iOS5 precious!

    • Anonymous

      Yes, I really hope iOS 5 is out today! I'll still need to wait until I get home so I can back up, though. Darn.

  • Anonymous

    Why are they are talking about the Mac? Mind you, I love the Mac, but this was supposed to be about the iPhone/iOS, yes?

    • http://toucharcade.com Eli Hodapp

      Every keynote has these types of introductions.

    • http://RolePlayFTW.com Huy Ngo

      They have to fill the time spot to make it worth while.  Not going to invite the world to view a 5 minute iPhone presentation ;)  Gotta use the attention while you've got it!

  • Anonymous

    Only reason I would upgrade is if it had a bigger screen. Definitely will pass up the 4S if it's just a more powerful iPhone 4. I love the iPhone but it's screen is just puny and feeling cramped compared to a lot of Android phones

  • http://twitter.com/Inaba_kun Phil Baxter

    If all we're going to get is a very slightly tweaked iPhone 4/S then Apple have made a serious misjudgement.  

    • http://profiles.google.com/gaines.weaver gaines weaver

      I thought the same, but the speed, the upgraded still and video camera is such a wow, along with Assistant (Siri) that this is more than a "tweak".  I do wish the screen expanded to more edge-to-edge.

    • http://profiles.google.com/gaines.weaver gaines weaver

      I thought the same, but the speed, the upgraded still and video camera is such a wow, along with Assistant (Siri) that this is more than a "tweak".  I do wish the screen expanded to more edge-to-edge.

    • http://profiles.google.com/gaines.weaver gaines weaver

      I thought the same, but the speed, the upgraded still and video camera is such a wow, along with Assistant (Siri) that this is more than a "tweak".  I do wish the screen expanded to more edge-to-edge.

  • http://pulse.yahoo.com/_VG32DHEW4DDCCFRQALBYWZ73G4 Bob

    What devices can run iOS 5? Would be a death blow for the 3GS if it isn't compatible.

    • http://profiles.google.com/gaines.weaver gaines weaver

      My bet is that it will be compatible to 3GS but that you might not want to upgrade to it if you have a 3GS.  My experience with the 3 is that more than 2 years after the release, the upgrade to the newest "compatible" OS is just too taxing and slows everything down.  A lot.

    • http://twitter.com/dukestep Etienne

      I've been running the iOS 5 beta on my 3GS with no significant slow downs so far. I mean it's nowhere as fast as it is on an iPhone 4 but it's still worth the upgrade. It has gotten a lot better since the first betas.

    • http://twitter.com/dukestep Etienne

      I've been running the iOS 5 beta on my 3GS with no significant slow downs so far. I mean it's nowhere as fast as it is on an iPhone 4 but it's still worth the upgrade. It has gotten a lot better since the first betas.

    • http://twitter.com/dukestep Etienne

      I've been running the iOS 5 beta on my 3GS with no significant slow downs so far. I mean it's nowhere as fast as it is on an iPhone 4 but it's still worth the upgrade. It has gotten a lot better since the first betas.

  • Anonymous

    Siri sounds like it's worth the price of the upgrade alone

    • http://RolePlayFTW.com Huy Ngo

      Is it just for 4s?  I didn't see anything about it being exclusive to the 4S,  I'd assume it came with iOS5.  In which case lots of us won't have to shell out the extra dough.

      • http://www.facebook.com/jaison13 Jaison Corleone

        i'm guessing it will work on the iPad 2 also since it's the same speed processor. unless it's also hardware driven.

  • http://twitter.com/artfoundry David Markowitz

    Wait the voice control features are only for 4s?

    • http://toucharcade.com Eli Hodapp

      Yes.

  • Anonymous

    Siri looks amazing, and I *really* like the camera improvements. 73% more light pulled in is a win. I use my iPhone 4 as our main camera... except when the light isn't good. Darn. I really want the 4S now, but no upgrade for me until later next year.

    Oh, and finally a 64 GB model. Do want.

  • Anonymous

    Siri looks amazing, and I *really* like the camera improvements. 73% more light pulled in is a win. I use my iPhone 4 as our main camera... except when the light isn't good. Darn. I really want the 4S now, but no upgrade for me until later next year.

    Oh, and finally a 64 GB model. Do want.

  • http://www.facebook.com/people/Will-Buckingham/518019273 Will Buckingham

    I can't say that I'm particularly happy to see that all the rumors of no redesign with a larger screen panned out, but what worries me more about trying to upgrade now is whether or not this is the 3GS all over again, with the real redesign coming 9 months to a year later, and anyone buying the 4S will be stuck in a contract unable to upgrade at a reasonable price.  This is going to be a tough upgrade decision to make considering I'm probably still in AT&T's only semi-discounted window.

  • Anonymous

    Meh il save my money for the iPad 3 I think.

  • Anonymous

    According to the pictures the prices of the iPod Touch and the new iPhone 4S are the same... Is this possible?

    • http://twitter.com/MarkEightThree MarkEightThree

      The iPhone 4S prices are under 'carrier agreement' for two years, which means that's price if you're getting it under contract.

  • http://twitter.com/_GeekGamer_ Sander Nemvalts

    Disappointed. Im bb from apple devices when my touch dies. I also lold @ infinty blade having best graphics on mobile. Nvidias tegra 2 with GOF2 is beeter.

    • Anonymous

      The upcoming GOF2 HD on iOS and GOF2 on tegra2 are equally graphical, but Infinity Blade still looks better imo.

  • Anonymous

    Ugh, $400 for the best iPhone, same exact body. Siri sounds nice, but that's not big enough to upgrade. Really dissapointed in the iPhone 4s. There's absolutely nothing there worth upgrading as an iPhone 4 user and it's more expensive for the better model.

    iPhone 5 should be better I hope. Bigger screen, common Apple the screen size of the iPhones are ridiculously small nowadays up against the best Android phones.

  • TeddyNYC

    They should have released this last year.

  • Joshua Young

    As an iPhone 4 user, I could understand if you didn't want to upgrade to this device.

    With the new features implemented into iOS 5 though, it seems worth installing onto any phone that can take advantage of the features (except the Siri feature, obviously).

    People need to realize just how much more powerful this device is than the iPhone 4, though. There's a lot going for the iPhone 4S just in that matter, not to mention the camera improvements. As someone who has had a 3GS since September of '09, I welcome the changes. I would have been pleased with a redesign, but even if the phone was redesigned slightly, I don't see why Apple wouldn't have given it the same internals the 4S is getting.

    While a redesign would have been nifty, I am tired of waiting to upgrade as I have been waiting to do so since earlier this year (June). I don't see why I wouldn't pick this up.

    • http://twitter.com/dukestep Etienne

      I'm in the same boat. I have had a 3GS for a long time but I do think I'm gonna ride this one out until it really dies on me or the next iPhone is released. This is nice but it's not iPhone 5 nice...

      • Joshua Young

        You don't even know what iPhone nice IS.

    • http://twitter.com/dukestep Etienne

      I'm in the same boat. I have had a 3GS for a long time but I do think I'm gonna ride this one out until it really dies on me or the next iPhone is released. This is nice but it's not iPhone 5 nice...

    • http://twitter.com/dukestep Etienne

      I'm in the same boat. I have had a 3GS for a long time but I do think I'm gonna ride this one out until it really dies on me or the next iPhone is released. This is nice but it's not iPhone 5 nice...

  • Joshua Young

    As an iPhone 4 user, I could understand if you didn't want to upgrade to this device.

    With the new features implemented into iOS 5 though, it seems worth installing onto any phone that can take advantage of the features (except the Siri feature, obviously).

    People need to realize just how much more powerful this device is than the iPhone 4, though. There's a lot going for the iPhone 4S just in that matter, not to mention the camera improvements. As someone who has had a 3GS since September of '09, I welcome the changes. I would have been pleased with a redesign, but even if the phone was redesigned slightly, I don't see why Apple wouldn't have given it the same internals the 4S is getting.

    While a redesign would have been nifty, I am tired of waiting to upgrade as I have been waiting to do so since earlier this year (June). I don't see why I wouldn't pick this up.

  • Joshua Young

    As an iPhone 4 user, I could understand if you didn't want to upgrade to this device.

    With the new features implemented into iOS 5 though, it seems worth installing onto any phone that can take advantage of the features (except the Siri feature, obviously).

    People need to realize just how much more powerful this device is than the iPhone 4, though. There's a lot going for the iPhone 4S just in that matter, not to mention the camera improvements. As someone who has had a 3GS since September of '09, I welcome the changes. I would have been pleased with a redesign, but even if the phone was redesigned slightly, I don't see why Apple wouldn't have given it the same internals the 4S is getting.

    While a redesign would have been nifty, I am tired of waiting to upgrade as I have been waiting to do so since earlier this year (June). I don't see why I wouldn't pick this up.

  • http://twitter.com/killer006 Ryan Zecman

    Can you use the same case as your iphone 4?

    • http://www.facebook.com/people/Will-Buckingham/518019273 Will Buckingham

      Depends on if the buttons/headphone jack are in the same spots as previously.  I'd be worried a bit with the dual-antenna redesign that they shifted slightly and the "bumper" case from the iPhone 4 wouldn't work.

  • http://twitter.com/killer006 Ryan Zecman

    Can you use the same case as your iphone 4?

  • http://twitter.com/killer006 Ryan Zecman

    Can you use the same case as your iphone 4?

  • Guest

    So no A5 on ipod touch...and.... TCHANANM!!!! Now you have a fractured OS. I guess
    + - 50 million user base doesnt mean anything to you. Congrats Apple. PSVITA here i go

  • http://pulse.yahoo.com/_FBFCHYXNF54UIGYTLDQAX6XYTE Sam

    Hey, why you skip so much about iPod Touch?!

    Is it equivalent hardware as iPhone 4 or 4s or what? And can that use voice thing, too?

    • S.I.D. CrAzY

      They didn't skip anything, there wasn't anything to skip. Other than a new color....OoOoO...

  • Anonymous

    Apple fails to impress even though they delayed the iPhone unveiling for several months... Knew this was going to be a somewhat dissapointing press conference. Other than iOS 5 and Infinity Blade II, this was pretty lame. Did Apple's stock drop at all? Yep. It did (just a little bit though).

    • Anonymous

      Did not mean to triple post- disqus was being funky

  • Anonymous

    Apple fails to impress even though they delayed the iPhone unveiling for several months... Knew this was going to be a somewhat dissapointing press conference. Other than iOS 5 and Infinity Blade II, this was pretty lame. Did Apple's stock drop at all? Yep. It did (just a little bit though).

  • Anonymous

    Apple fails to impress even though they delayed the iPhone unveiling for several months... Knew this was going to be a somewhat dissapointing press conference. Other than iOS 5 and Infinity Blade II, this was pretty lame. Did Apple's stock drop at all? Yep. It did (just a little bit though).

  • http://pulse.yahoo.com/_GHIIHTRJXIOZCAF2GESNKZH264 himanshu

    do you guys buy a phone just because an upgrade is announced? Or do you upgrade phones when you have to and buy the best one available? i do not really get how can an upgrade announcement for a phone "disappoint" someone. Especially if that someone has an iPhone 4 already.

  • Anonymous

    I have a feeling that the jailbreak community will hack iOS so Siri will run on an iPhone 4. Can't wait :D.

    Also a big middle finger to those in the jailbreak community that pirate a lot of games, ya'll should be ashamed of yourselves. That is all.

  • nooone23

    Very bad signal.Steve Jobs is away and no innovations are there. Ipod touch only gets a new color??? No bigger screen, no faster processor,nothing? And the iphone? No bigger screen too.Nothing else  anyone really needs.Just an update.Faster, better camera, thats all? Nobody wants to speak to his iphone in public,nobody needs that.

  • Elliot Rosen

    I've only had my iphone 3gs for 1 yr and 1 month and i want iphone 4s. my question is, can i upgradde early or will it cost $450. I also saw that after november 25th it will drop to $200 from $450, is this true. PLZ REPLY THANKS! :D

    • http://about.me/davidlnguyen David Nguyen

      Wait a few days before the 4S comes out then dial *NEW# then call on your iPhone and see what it says. If you can get the full upgrade then great, if not then you need to wait until the given date or pay the extra 250 + the cost of the 2 year price on the iPhone.