Let's talk about big money (no big prizes) for a second. Financial news site Bloomberg is reporting that Angry Birds creator Rovio Mobile is ‘considering’ taking a strategic investment from an 'entertainment company' to expand their wares to China and fund the upcoming movie. If it goes through, unnamed sources indicate that this investment would give Rovio the value of about 1.2 billion. I love it!
These mysterious sources aren’t indicating what parties are interested in investing. We agree with analyst superstar Michael Pachter when he suggests that EA, Zynga, or even Disney are the likeliest possible investors. All of these companies have a huge stake in the mobile space, and obviously wouldn’t mind getting a piece of the Angry Birds action. Disney definitely needs the most cred out of all of these publishers.
If you needed an indication of how popular Angry Birds is outside the world of the App Store or Android, look no further than your local Wal-Mart. Kiosks with Angry Birds plush toys are starting to appear. Also, several stores are carrying shirts with the iconic catapult games’ various winged mascots.
Love it or hate it, you already knew Rovio’s bird game is a powerhouse. I wonder how much longer this can last, though.