Japanese mobile service company DeNA has been on an absolute roll lately buying up and partnering with all kinds of different companies involved in social gaming. Lately they've partnered with and made a multi-million dollar investment in OpenFeint, acquired Gameview, creators of the Tapfish games, and invested in Astro Ape Studios who were responsible for Office Heroes. Now, they've got their crosshairs on ngmoco, who themselves recently acquired Freeverse, switching both companies over to the freemium world of social gaming.

According to TechCrunch, multiple sources have mentioned that this acquisition could set DeNA back over $400,000,000, although the specifics of the deal are still unclear. Ngmoco themselves have raised over $40,000,000 in funding, and offer a wide array of free to play social games. It has been an interesting ride seeing ngmoco come full circle, from the original release of games like Rolando [$2.99 / Free] to later releasing micropayment-powered online games like Eliminate [Free] which some TouchArcade forum members and front page commenters were sure would be the death knell of the company.

Ngmoco hasn't responded to any inquiries about the potential deal, but the fact that these kind of dollars could potentially be changing hands over a company that exclusively develops for the iOS platform is amazing.

[via TechCrunch]

  • Noah

    400m? I'd sell :)

  • NiNTee39

    Too many Asian foreign buyouts lately. I'd try to find a buyer within the country. If it's UK, keep it UK...or whatever, USA, keep it USA. No need to sell out to another country.

    • pixelchild

      that's a bit ignorant no? seems like you are two thousand and late.

  • http://www.facebook.com/akaka Brian Akaka

    $400M seems like a lot, but valuations are a funny thing. I thought that was funny, Arrington's quote about how Zynga considered buying ngmoco but they "threw up a little" over the 400M price tag. :-)

  • http://www.facebook.com/profile.php?id=1335603011 Greg Feingold

    Mulitmillion investment in OpenFeint? I don't think that's a good business decision with Game Center out... Old devices and Android multiplayer won't keep them afloat forever...

  • http://www.facebook.com/profile.php?id=1335603011 Greg Feingold

    Mulitmillion investment in OpenFeint? I don't think that's a good business decision with Game Center out... Old devices and Android multiplayer won't keep them afloat forever...

  • http://twitter.com/109mae Davide Pasca

    Buy me !!

  • oliath

    Surely they wouldn't actually be able to buy ngmoco.

    They would only be able to get a free version of ngmoco which had all the good things about it missing and only available as overpriced and unattractive 'in acquisition purchases'

    In all seriousness though - if they are willing to shell out that much for the company then perhaps their freemium business model actually worked pretty well. I was under the impression that no person in their right mind would waste cash on grow potions but clearly i was wrong.

  • eev

    or they just have possibility to spend some investors money... the best minds are in natural science, not economy.

  • Robbp

    I find that insane, considering Microsoft bought Rare for $360m. Of course, I know nothing about how much ngmoco is worth but nevertheless, seems excessive for a company that develops iPhone games.

  • NightHawk64345

    I think that this might be what's needed to get Rolando 3 out.

    edit: maybe not, we'll probably just get a bunch of anime social apps.

  • Hondapp

    ngmoco is the most overrated THING in the entire universe.

    With that money they've never been able to release a nice game.

    A good game as publishers, but the rest is garbage.

  • Neil Old

    ngmoco, 400M. Are you kidding. This is a company that couldn't even turn a profit after squandering 40M. They are running out of dough pretty quickly... unless they pull a series D out of their CEO's arse, this boat is going down. Maybe you guys are right, Dena get acquire ngmoco for free if they just wait a few months. LOL