It's amazing to see the success of Doodle Jump [99¢], especially when you consider the meager beginnings of Lima Sky, which essentially is little more than two brothers building simple games for the iPhone. Igor and Marko Pusenjak announced this afternoon that since its release, the game has been downloaded over 5 million times, which they believe is a first on the App Store.

Since its initial release, Doodle Jump has become somewhat of a pop culture phenomenon. It's been mentioned on the show Big Bang Theory, spoofed on the Jimmy Fallon Show, and the doodler himself has even been spotted on stage with Lady Gaga.

Doodle Jump like so many other games built in one or two man teams perfectly embodies the indie spirit of the App Store. It's hard to say what really made Doodle Jump take off like it has, but it's unreal to think that the $99 a year Lima Sky pays for their iPhone SDK license has given them access to their pool of 5 million customers, and even more remarkable to think that this is barely 5% market penetration, per the "over 100 million devices" figure Steve Jobs quoted in his latest keynote address.

The Pusenjak brothers seem to be planning to keep the regular updates coming, with an underwater Doodle Jump theme in the works. After winning an Apple Design Award this year at WWDC, I'm confident that Lima Sky will keep the updates rolling for some time to come. Either way, it's no secret that we love Doodle Jump around here. If you haven't yet, give episode #10 of our podcast a listen, we interviewed Igor regarding the game and his company a few million downloads ago.

  • Rychiar

    so not fair. TOTAL knock-off of Papi Jump which is why i never bought it

    • B34$T

      Yeah but it is so much better than Papi Jump. If you eve played it you would see it has more depth than just jumping

    • B34$T

      Yeah but it is so much better than Papi Jump. If you eve played it you would see it has more depth than just jumping

    • munkee

      Exactly, it never gives enough credit to Papi Jump for a game directly inspired by it. Now other similar games are called 'Doodle Jump' rip-off while Doodle Jump itself is a rip-off.

      They should've been man enough to admit where the inspiration comes from and give enough credit for Papi Jump.

      But nevermind, karma will do its job. Lima Sky will never produce anything good anymore, they're one-hit-wonder, and that one-hit isn't even original!!

    • Ape lover

      So true.

    • Paul

      Never judge an app by its cover or by other apps.Doodle jump just can make first time users want to play more, I actually tried it in one of the sample iphones in the apple stores and I immedietly wanted to buy it. And yes papi jump is a good app, I know I played it, and alot of people think that doodle jump is just a complete knock off but for me I prefer doodle jump.

  • Rychiar

    so not fair. TOTAL knock-off of Papi Jump which is why i never bought it

  • Rychiar

    so not fair. TOTAL knock-off of Papi Jump which is why i never bought it

    • B34$T

      Yeah but it is so much better than Papi Jump. If you eve played it you would see it has more depth than just jumping

    • munkee

      Exactly, it never gives enough credit to Papi Jump for a game directly inspired by it. Now other similar games are called 'Doodle Jump' rip-off while Doodle Jump itself is a rip-off.

      They should've been man enough to admit where the inspiration comes from and give enough credit for Papi Jump.

      But nevermind, karma will do its job. Lima Sky will never produce anything good anymore, they're one-hit-wonder, and that one-hit isn't even original!!

    • Ape lover

      So true.

    • Paul

      Never judge an app by its cover or by other apps.Doodle jump just can make first time users want to play more, I actually tried it in one of the sample iphones in the apple stores and I immedietly wanted to buy it. And yes papi jump is a good app, I know I played it, and alot of people think that doodle jump is just a complete knock off but for me I prefer doodle jump.

  • Itaintrite

    5million x 99c - tax. HOLY SMOKE. The American Dream! :P

    • SalsaMD

      -share to Apple, Inc

  • Itaintrite

    5million x 99c - tax. HOLY SMOKE. The American Dream! :P

  • Itaintrite

    5million x 99c - tax. HOLY SMOKE. The American Dream! :P

    • SalsaMD

      -share to Apple, Inc

  • Tkun

    I wonder how much money is actually theirs, and what percentage goes towards Apple.

    • Tom

      70% is theirs, 30% goes to Apple.

    • Stephen

      Apple gets 30% and Lima Sky gets 70%.

      • Stephen

        Sorry Tom, Didn't see you post.

  • Tkun

    I wonder how much money is actually theirs, and what percentage goes towards Apple.

  • Tkun

    I wonder how much money is actually theirs, and what percentage goes towards Apple.

    • Tom

      70% is theirs, 30% goes to Apple.

    • Stephen

      Apple gets 30% and Lima Sky gets 70%.

      • Stephen

        Sorry Tom, Didn't see you post.

  • Stephen

    Never thought I'd find a picture of Lady Gaga on TouchArcade. Haha

  • Stephen

    Never thought I'd find a picture of Lady Gaga on TouchArcade. Haha

  • Stephen

    Never thought I'd find a picture of Lady Gaga on TouchArcade. Haha

  • mk

    there have been 100m iDevices SOLD, but the retirement rate could easily be around 15-20% as a random figure off the top of my head... first gen hardware is failing on its own now

  • mk

    there have been 100m iDevices SOLD, but the retirement rate could easily be around 15-20% as a random figure off the top of my head... first gen hardware is failing on its own now

  • mk

    there have been 100m iDevices SOLD, but the retirement rate could easily be around 15-20% as a random figure off the top of my head... first gen hardware is failing on its own now

  • Lukeb

    This editorial should help the game really take off.

  • Lukeb

    This editorial should help the game really take off.

  • apopagasm

    makes me feel kinda bad for mr. papi, but owell doodle jump is indeed better

  • apopagasm

    makes me feel kinda bad for mr. papi, but owell doodle jump is indeed better

  • jreinaldo

    Like all the things on the world the games are always running to be better than others, the ideas are not exclusive, always have some reference. Make it better, work hard and don't complain. Congratulations to doodle jump and hope mr. papi can continue their hard work to improve more and more.

  • jreinaldo

    Like all the things on the world the games are always running to be better than others, the ideas are not exclusive, always have some reference. Make it better, work hard and don't complain. Congratulations to doodle jump and hope mr. papi can continue their hard work to improve more and more.

  • Alex.B

    there are so many game that are similar and inspired by other games.

  • Alex.B

    there are so many game that are similar and inspired by other games.

  • tsarep

    I think, just off the top of my head that that all will come to... $3 464 861.40 minus any tax deductions...

  • tsarep

    I think, just off the top of my head that that all will come to... $3 464 861.40 minus any tax deductions...

  • Peter M

    Doodle Jump - BE WARNED: A PAPI JUMP CLONE

  • Peter M

    Doodle Jump - BE WARNED: A PAPI JUMP CLONE

  • Isilel

    Isn't this number a tad disappointing, though? I mean, it is a one-buck game that has been sitting in the top ten since forever and it only did 5 Mio? Seems like skepticism of established game developers towards idevices is justified :(...

    • Dave Gooley

      Sales are based on the most in a day or week. This is why an app on iTunes can make or break, and it takes a few 10s of 1,000s in a day to reach #1 on the top lists considering all of the other apps on iTunes now.

  • Isilel

    Isn't this number a tad disappointing, though? I mean, it is a one-buck game that has been sitting in the top ten since forever and it only did 5 Mio? Seems like skepticism of established game developers towards idevices is justified :(...

    • Dave Gooley

      Sales are based on the most in a day or week. This is why an app on iTunes can make or break, and it takes a few 10s of 1,000s in a day to reach #1 on the top lists considering all of the other apps on iTunes now.

  • http://isocialhub.com Eddie Gamemaker

    If you think Doodle Jump was awesome, wait until you see the first game powered by iSocialHUB. It is so insanely addictive that you will wonder where the time went.

  • http://isocialhub.com Eddie Gamemaker

    If you think Doodle Jump was awesome, wait until you see the first game powered by iSocialHUB. It is so insanely addictive that you will wonder where the time went.

  • Josh

    Now it is time for an iPhone 4 version to make it look just as good as it plays.

  • Josh

    Now it is time for an iPhone 4 version to make it look just as good as it plays.

  • lemon_jelly

    Ya, there sure are a lot of clones... but I don't see the reason to get Doodle Jump just because it's getting new themes.... have you seen Froggy Jump? It's been doing that too! (that idea copied too probably) But guess what! It's free, looks heck good, has powerups depending on each theme is picked, and your character can be customizable, so you can give him/ her some hats, wings (not used in actual game though), etc! (with gems, too bad it takes a long time, but effort pays off! :D) Once you start playing this free game, you'll complain that they're ads and gems are hard to get, so you might as well just buy them. You don't have too!!!! It just takes longer, that's all, but they're's tons of ways to get gems!

    I don't see a reason to get Doddle Jump because Froggy Jump is so mch better and it's FREE! Call it a copy, but that's what usually happens in game industries, everyone copies...

  • lemon_jelly

    Ya, there sure are a lot of clones... but I don't see the reason to get Doodle Jump just because it's getting new themes.... have you seen Froggy Jump? It's been doing that too! (that idea copied too probably) But guess what! It's free, looks heck good, has powerups depending on each theme is picked, and your character can be customizable, so you can give him/ her some hats, wings (not used in actual game though), etc! (with gems, too bad it takes a long time, but effort pays off! :D) Once you start playing this free game, you'll complain that they're ads and gems are hard to get, so you might as well just buy them. You don't have too!!!! It just takes longer, that's all, but they're's tons of ways to get gems!

    I don't see a reason to get Doddle Jump because Froggy Jump is so mch better and it's FREE! Call it a copy, but that's what usually happens in game industries, everyone copies...