• Author arn
  • Posted On2010-02-18 16:49:09
  • News

As noted on MacRumors, the over the air (EDGE, 3G) download size limit for the iPhone App Store has been raised from 10MB to 20MB.

Prior to today, apps larger than 10MB required iPhone users to be connected to a Wi-Fi hotspot for direct downloading onto their device. The reason for the limitation is presumably related to agreements with AT&T to avoid excess data usage. Despite evidence to the contrary, developers have long seen staying under the 10MB size limit as a huge benefit, due to the possibility of "on the go" app purchasing. The actual importance of this cutoff size, however, has been up for debate.

The significance of the cut-off size has likely been diminishing over time as the number of iPod Touch (Wi-Fi only) devices has been growing. The tables could turn around again, however, if the 3G-enabled iPad becomes a big seller.

It will be interesting to see if apps that fall in the 10MB-20MB range get a boost in sales due to this change.

  • shin

    woohoo!!

  • Adams Immersive

    If nothing else, developers who have been tempted to strip away a little bit of image/audio quality or other details won’t feel the pressure to do so. Games that were right on the edge might now be updated to restore a little extra polish!

    • SalsaMD

      Amen to that.

  • shin

    woohoo!!

  • Adams Immersive

    If nothing else, developers who have been tempted to strip away a little bit of image/audio quality or other details won’t feel the pressure to do so. Games that were right on the edge might now be updated to restore a little extra polish!

    • SalsaMD

      Amen to that.

  • Dee

    Doesn't really affect me but I guess it's good news for developers who believe it leads to better sales. I rarely download apps on my iphone though to conserve battery. But when I do decide to buy an app and it's too big I would probably just download it at home anyways. I've finally learned to buy less impulsively and only get the apps I really want :-D

    • http://www.mentation.nl/thanatist/ Thaurin

      Teach me how to do this, sensei! :)

      • Dee

        buy way too many apps then have a good cry after you add up all your itunes receipts from 6-12 months worth of purchases :-D

      • Noah

        @Dee: Last year for me? $2500+

  • Dee

    Doesn't really affect me but I guess it's good news for developers who believe it leads to better sales. I rarely download apps on my iphone though to conserve battery. But when I do decide to buy an app and it's too big I would probably just download it at home anyways. I've finally learned to buy less impulsively and only get the apps I really want :-D

    • http://www.mentation.nl/thanatist/ Thaurin

      Teach me how to do this, sensei! :)

      • Dee

        buy way too many apps then have a good cry after you add up all your itunes receipts from 6-12 months worth of purchases :-D

      • Noah

        @Dee: Last year for me? $2500+

  • Steverd

    SURPRISED - but that's great news!!!

    ReviewsbySteve

  • Steverd

    SURPRISED - but that's great news!!!

    ReviewsbySteve

  • Moroboshi

    Funnily enough I just noticed this this morning when I tried to download a podcast over 3G. The podcast cap is particularly pointless though as although it limits downloads to 20mb, it will let you stream podcasts of any size. (even through the iTunes store app, not just Safari)

    The limits should just be removed entirely. We're paying for our 3G coverage so the limits really are irritating in the extreme.

  • Daniel Lee

    This knocks out Gameloft so easily

  • Moroboshi

    Funnily enough I just noticed this this morning when I tried to download a podcast over 3G. The podcast cap is particularly pointless though as although it limits downloads to 20mb, it will let you stream podcasts of any size. (even through the iTunes store app, not just Safari)

    The limits should just be removed entirely. We're paying for our 3G coverage so the limits really are irritating in the extreme.

  • Daniel Lee

    This knocks out Gameloft so easily

  • Felipe

    You can always get 3G unrestrictor from Cydia and download anything you want on 3G! :)

    • thief alert

      you can also walk into a store and grab as much as you want and run out scream, "in your face suckas, all this shit is mine!". Oh, and punch an old lady in the mouth on your way out. That doesn't mean it's cool or awesome to do.

      • Kaokien

        3g unrestrictor is not for pirating all it does is trick apps into believing that the 3g is wifi thus allowing you to download anything on the app store without the download limit

      • Noah

        Fail.

      • Felipe

        Fail! 3G unrestrictor is just to make the iphone think you are using wifi so you can use Skype on 3G (i think it is possible now) so you can download apps from the app store over 20MB, so you can download podcasts on 3G, before so you can use Slingplayer over 3G and not just WIFI, so you can get High Quality video on youtube over 3G, not the crappy image you get.

  • Felipe

    You can always get 3G unrestrictor from Cydia and download anything you want on 3G! :)

    • thief alert

      you can also walk into a store and grab as much as you want and run out scream, "in your face suckas, all this shit is mine!". Oh, and punch an old lady in the mouth on your way out. That doesn't mean it's cool or awesome to do.

      • Kaokien

        3g unrestrictor is not for pirating all it does is trick apps into believing that the 3g is wifi thus allowing you to download anything on the app store without the download limit

      • Noah

        Fail.

      • Felipe

        Fail! 3G unrestrictor is just to make the iphone think you are using wifi so you can use Skype on 3G (i think it is possible now) so you can download apps from the app store over 20MB, so you can download podcasts on 3G, before so you can use Slingplayer over 3G and not just WIFI, so you can get High Quality video on youtube over 3G, not the crappy image you get.

  • dumas1000

    This makes almost no difference. Podcasts all usually over 30mb, not that many games fall inbetween 10-20. Most high-profile major dev games are way over this. Yeah, some games will qualify. I think 30mb cap would've been more reasonable, for podcasts, which is something prominately featured by iTunes & apple, yet cannot be downloaded over 3g.

    Just jailbreak your phone and say good-buy to download caps. I could download NOVA over 3g if I wanted to.

    • MidianGTX

      The reason not many games fall between 10 and 20 is because when a developer sees their app is at the 14MB mark they make the necessary sacrifices to squash it down further. The key point here is the casual download market. High profile games are downloaded by people who are properly into gaming, so they'll do what it takes (i.e. using iTunes). People on the casual end of the scale however most likely browse on their phones and aren't specifically looking for certain games. They're the ones developers are trying to catch by making their games accessible without the need for Wi-Fi.

      The only question I have is... weren't AT&T complaining a while ago that iPhone customers are using too much bandwidth?

  • dumas1000

    This makes almost no difference. Podcasts all usually over 30mb, not that many games fall inbetween 10-20. Most high-profile major dev games are way over this. Yeah, some games will qualify. I think 30mb cap would\'ve been more reasonable, for podcasts, which is something prominately featured by iTunes & apple, yet cannot be downloaded over 3g.

    Just jailbreak your phone and say good-buy to download caps. I could download NOVA over 3g if I wanted to.

    • MidianGTX

      The reason not many games fall between 10 and 20 is because when a developer sees their app is at the 14MB mark they make the necessary sacrifices to squash it down further. The key point here is the casual download market. High profile games are downloaded by people who are properly into gaming, so they\'ll do what it takes (i.e. using iTunes). People on the casual end of the scale however most likely browse on their phones and aren\'t specifically looking for certain games. They\'re the ones developers are trying to catch by making their games accessible without the need for Wi-Fi.

      The only question I have is... weren\'t AT&T complaining a while ago that iPhone customers are using too much bandwidth?

  • beetle004

    Why can't they just remove the limit altogether

    • Chad

      I don't think they want people downloading Myst through 3g

  • beetle004

    Why can't they just remove the limit altogether

    • Chad

      I don't think they want people downloading Myst through 3g

  • omg

    Is this just apps from the app store, or does it include podcasts/videos as well?

    Also, why dont iPhone users just download using wifi instead of 3G? Or better still download it to the computer then sync it.

    • Moroboshi

      Probably because wi-fi usually isn't available when you're out and about.

  • omg

    Is this just apps from the app store, or does it include podcasts/videos as well?

    Also, why dont iPhone users just download using wifi instead of 3G? Or better still download it to the computer then sync it.

    • Moroboshi

      Probably because wi-fi usually isn't available when you're out and about.

  • highlyrefinedpirate

    This is excellent news, as I will be the first to admit I am an impulse buyer and when I see a game released, I have to buy it right then, but often times I am not near wifi.

  • highlyrefinedpirate

    This is excellent news, as I will be the first to admit I am an impulse buyer and when I see a game released, I have to buy it right then, but often times I am not near wifi.

  • Grant

    What pisses me off about the Iphone is the cap everything.... why? Every other phone is open and lets you use it to how you want. All I find with the Iphone is I can do shit all with it because Apple are useless.

    Frigging the Iphone was good back in the day but now everyone else has caught up and is making better phones. You know ones with a camera flash and adobe flash support. Ones where I can multi task and frigging customize everything about the phone from the look of the UI to text alert sounds which you still can't do on the Iphone.

    Can't wait till my contract has ended and I can get something good and not an over hyped PoS that is only popular because of what the Ipod done.

    • Kaokien

      All that can be done with jailbreaking but Crapple still has the face lodged in their asses and they will never brace jailbreaking or add some features into update

    • alex

      i can't wait till your contract ends either so we don't have to hear you whine about how useless apple products are and how inferior the iPhone is.

      the iPhone is not an overhyped pos, it is a total hardware/software revolution.

  • Grant

    What pisses me off about the Iphone is the cap everything.... why? Every other phone is open and lets you use it to how you want. All I find with the Iphone is I can do shit all with it because Apple are useless.

    Frigging the Iphone was good back in the day but now everyone else has caught up and is making better phones. You know ones with a camera flash and adobe flash support. Ones where I can multi task and frigging customize everything about the phone from the look of the UI to text alert sounds which you still can't do on the Iphone.

    Can't wait till my contract has ended and I can get something good and not an over hyped PoS that is only popular because of what the Ipod done.

    • Kaokien

      All that can be done with jailbreaking but Crapple still has the face lodged in their asses and they will never brace jailbreaking or add some features into update

    • alex

      i can't wait till your contract ends either so we don't have to hear you whine about how useless apple products are and how inferior the iPhone is.

      the iPhone is not an overhyped pos, it is a total hardware/software revolution.

  • Grant

    Yeh but I want my extra cover that jail breaking voids that. Already used it twice cause the screen stops reacting to how you would like after time.

  • Grant

    Yeh but I want my extra cover that jail breaking voids that. Already used it twice cause the screen stops reacting to how you would like after time.

  • Jassen

    I hope this means that Popcap will now update Peggle, as this was the main limitation (in regards to music) as to the lack of update.

  • Jassen

    I hope this means that Popcap will now update Peggle, as this was the main limitation (in regards to music) as to the lack of update.

  • Marcel

    WiFi downloads are capped at 20 gagabytes too? Wow.

  • Marcel

    WiFi downloads are capped at 20 gagabytes too? Wow.

  • Marc

    i use appshopper to keep track of what i've paid for. it would be super cool if they would have their database split your stuff into over and under 20 MB lists- so you could leave lots of stuff off your device until needed. keep some of your largest apps locally, and some of the smaller ones for on-demand.

    see they could have just now switched the list divider from 10mb to 20mb- simple.

    also i wish they would allow you to view all your apps as just a huge long alphabetical row of app icons, it would be like having infinite app slots offline.

    please consider :)

  • Marc

    i use appshopper to keep track of what i've paid for. it would be super cool if they would have their database split your stuff into over and under 20 MB lists- so you could leave lots of stuff off your device until needed. keep some of your largest apps locally, and some of the smaller ones for on-demand.

    see they could have just now switched the list divider from 10mb to 20mb- simple.

    also i wish they would allow you to view all your apps as just a huge long alphabetical row of app icons, it would be like having infinite app slots offline.

    please consider :)

  • spiffyone

    I never really understood the idea that some devs had that going under 10MB was a "must have" in order to sell better; the analysis I've seen(including the one linked to in the article) is to the contrary. It's also been widely known that a very sizable chunk of game sales of any sort ("big" releases or small "casual" releases) on the platform come from the iPod touch userbase and, as stated, that SKU is WiFi only.

    Funny to see arn mention the 3G iPad having a possibility of shifting anything against the iPod touch WiFi only userbase for two reasons:

    1. There's a WiFi only iPad as well, that is ~$100 or so less than the 3G version.

    2. The 3G iPad will undoubtedly sell far less than the iPod touch due to price alone.

    There will be no shift. iPad will have a market, arn, but it won't be as significant as you think.

  • spiffyone

    I never really understood the idea that some devs had that going under 10MB was a "must have" in order to sell better; the analysis I've seen(including the one linked to in the article) is to the contrary. It's also been widely known that a very sizable chunk of game sales of any sort ("big" releases or small "casual" releases) on the platform come from the iPod touch userbase and, as stated, that SKU is WiFi only.

    Funny to see arn mention the 3G iPad having a possibility of shifting anything against the iPod touch WiFi only userbase for two reasons:

    1. There's a WiFi only iPad as well, that is ~$100 or so less than the 3G version.

    2. The 3G iPad will undoubtedly sell far less than the iPod touch due to price alone.

    There will be no shift. iPad will have a market, arn, but it won't be as significant as you think.