ngmocoAs Gamasutra reports, Sega of America President and CEO Simon Jeffrey is leaving the company to join iPhone game studio ngmoco and head their new publishing arm.

Known as Plus Publishing, ngmoco's new publishing arm will partner with various other iPhone developers to allow them access to the studio's currently in-the-works "social player network."

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Jeffery is excited about the move.

"I've been in the video game business for a very long 22 years, and I've pretty much worked in big, established companies that whole time since the beginning," Jeffery tells Gamasutra. And he says he's excited to see a "polarization" in the industry, an alternative to the hit-driven blockbuster model.

"People have stopped talking about the $25 million games, and we're talking about the $25,000 games," he says. "That shift in gaming has happened remarkably quickly, and I really want to be part of that."

"In a very, very short period of time, [Ngmoco has] built a nascent organization into something that's emerging as a potential leader in the gaming space on the iPhone."

simon jeffreyNgmoco promises more details on Plus Publishing soon, but the idea seems to be somewhere in the neighborhood of Xbox Live for the iPhone.

Keene indicates that Plus Publishing doesn't require the capital or creative collaboration of the main label, but taps into the company's talent base.

Expect more "deep creative collaborations with the Secret Exits [Zen Bound] of the world," says Keene. "But we also found these groups of other types of developers and publishers who want to address the iPhone, and admired what we've been able to do in terms of focusing on the audience and device, and getting the most out of it," Keene explains.

Thus the Publishing Plus arm, to be headed by Jeffery, is "really our attempt to try to extend some leadership to these other areas, where there are great things to be done," Keene says.

The move to iPhone gaming of such a notable figure in the gaming industry is a clear indication of the iPhone's relevance in the mobile gaming space.  Stay tuned for more details on Plus Publishing soon.

  • fearless

    This some old dude that'll bring more giant self-promoting ads to paid games and not release updates because they cost time and money?!?! Gameloft is a good example.

  • fearless

    This some old dude that'll bring more giant self-promoting ads to paid games and not release updates because they cost time and money?!?! Gameloft is a good example.

  • ZZMitch

    wow, thats a big name joining the iphone business!

  • ZZMitch

    wow, thats a big name joining the iphone business!

  • Stanley

    This type of high profile move is another indicator of the platform's growing momentum. It would have been a bit more impressive had Mr. Jeffrey left a successful company, though.

  • Stanley

    This type of high profile move is another indicator of the platform's growing momentum. It would have been a bit more impressive had Mr. Jeffrey left a successful company, though.

  • Alichan76

    I have no idea, really no idea how the cogs in this market work. All I know as a blind consumer is that Sega have produced three games for the iDevice, SMB being the biggy, which despite its relentless tenacity to stay in the top 100, has serious control issues. Sonic was unforgivable, and the other I don't know.
    ngmoco, have produced a lot of iPhone friendly games, and while not without their faults, have contributed, in my mind, to the upper end of the iDevice gaming market.
    I do hope that with this move, ngmoco don't loose their grass roots, as this is the only platform to have such a large connection with its audience. If your a large company living up to the wishes of its consumers, then you are sitting on a gold mine. If not you are sitting on an land mine.

  • http://www.astrosaurus.com astrosaurus

    Yeah, this is HUGE news. Just shows how important the platform is becoming.

    • http://www.blakespot.com Blake Patterson

      Agreed.

  • Alichan76

    I have no idea, really no idea how the cogs in this market work. All I know as a blind consumer is that Sega have produced three games for the iDevice, SMB being the biggy, which despite its relentless tenacity to stay in the top 100, has serious control issues. Sonic was unforgivable, and the other I don't know.
    ngmoco, have produced a lot of iPhone friendly games, and while not without their faults, have contributed, in my mind, to the upper end of the iDevice gaming market.
    I do hope that with this move, ngmoco don't loose their grass roots, as this is the only platform to have such a large connection with its audience. If your a large company living up to the wishes of its consumers, then you are sitting on a gold mine. If not you are sitting on an land mine.

  • http://www.astrosaurus.com astrosaurus

    Yeah, this is HUGE news. Just shows how important the platform is becoming.

    • http://www.blakespot.com Blake Patterson

      Agreed.

  • Ahiru

    that's cool! ng:moco certainly is one of the, if not the, best publisher out there (on idevices platform i mean). BUT there are some real lame and boring games, and ya they are way overhyped.... just before rolando, it was all hype and there were those cheap .99c games to build a rep and then some of them became free... rolando sold as heck... star defense came out a bit pricey for its shallow gameplay, but still people bought it just cause of the [brand] publisher name.

    i think their devs are more like quality-over-fun, but then again, that's my humble opinion

  • Ahiru

    that's cool! ng:moco certainly is one of the, if not the, best publisher out there (on idevices platform i mean). BUT there are some real lame and boring games, and ya they are way overhyped.... just before rolando, it was all hype and there were those cheap .99c games to build a rep and then some of them became free... rolando sold as heck... star defense came out a bit pricey for its shallow gameplay, but still people bought it just cause of the [brand] publisher name.

    i think their devs are more like quality-over-fun, but then again, that's my humble opinion

  • KAZE

    Why does ngmoco have japanese text when it's an american company?

    • http://www.yourpersonalrobot.com your personal robot

      Because it's cool?! ;)

    • Ahiru

      it says "future entertainment - somethingsomething" (can't read those tiny kanjis)

    • Dan Su

      Good question. FYI, the Japanese translates as "Future Entertainment Enterprise".

      • dagamer34

        Americans like Japanese text much like the Japanese like American text. It's exotic to most.

  • KAZE

    Why does ngmoco have japanese text when it's an american company?

    • http://www.yourpersonalrobot.com your personal robot

      Because it's cool?! ;)

    • Ahiru

      it says "future entertainment - somethingsomething" (can't read those tiny kanjis)

    • Dan Su

      Good question. FYI, the Japanese translates as "Future Entertainment Enterprise".

      • dagamer34

        Americans like Japanese text much like the Japanese like American text. It's exotic to most.

  • The Bat Outta Hell

    Wow that's huge news! I bet the forums were downed on purpose so people would see this =P

  • The Bat Outta Hell

    Wow that's huge news! I bet the forums were downed on purpose so people would see this =P

  • Peter House

    AWESOME!

  • Peter House

    AWESOME!

  • Nightbringer

    Oh Joy SEGA's trying to compeat in the phone platform by slowly filtering in old personel...yeah ok the gaming/portable phone craze is here yeah we get it... but sega has been doing platform gaming after the removal of their AWESOME Sega Saturn.. but the phone/gaming craze is only going to go so far guys....I have an itouch and an Iphone and waiting for the 3Gs to drop

    But...ive seen games like Monster Hunter united on a real gaming portable machine.....and personally till the PHONE/GAMING craze gets on that level or close to that level of game play....

    any ceo or whatever he was or is... should really think on the limits of humanity's achievement in semi-conductor/chip tech...sooner or later for us to get the GAME experence we crave on a phone....they are gonna have to implant chips within our bodies... just to make a semi decent game that more than excites us to notice we are even playing it.

    If the phone/gaming world thinks the big comps like sony and nintendo fear them....step back and let me introduce you to ...a Boy named Milo.

    http://www.youtube.com/watch?v=40E3oq5DGxQ&feature=related

    And Project Natal Demo

    http://www.youtube.com/watch?v=UkSV1rXJ0pU&feature=related

    Like I said untill they find away for us to do this... no one they move from the gaming world to the phone/gaming world

    will impress me one bit.
    Nuff Said

  • Nightbringer

    Oh Joy SEGA's trying to compeat in the phone platform by slowly filtering in old personel...yeah ok the gaming/portable phone craze is here yeah we get it... but sega has been doing platform gaming after the removal of their AWESOME Sega Saturn.. but the phone/gaming craze is only going to go so far guys....I have an itouch and an Iphone and waiting for the 3Gs to drop

    But...ive seen games like Monster Hunter united on a real gaming portable machine.....and personally till the PHONE/GAMING craze gets on that level or close to that level of game play....

    any ceo or whatever he was or is... should really think on the limits of humanity's achievement in semi-conductor/chip tech...sooner or later for us to get the GAME experence we crave on a phone....they are gonna have to implant chips within our bodies... just to make a semi decent game that more than excites us to notice we are even playing it.

    If the phone/gaming world thinks the big comps like sony and nintendo fear them....step back and let me introduce you to ...a Boy named Milo.

    http://www.youtube.com/watch?v=40E3oq5DGxQ&feature=related

    And Project Natal Demo

    http://www.youtube.com/watch?v=UkSV1rXJ0pU&feature=related

    Like I said untill they find away for us to do this... no one they move from the gaming world to the phone/gaming world

    will impress me one bit.
    Nuff Said

  • spiffyone

    As an iTouch/Phone gamer, and a fan of past ng-moco titles, I say "Good move".

    As a Sega fan, I say "Good riddance".

    Sorry, Simon, but your cardinal sin against all fans Sega was being asked about what Yu Suzuki was up to and not only not knowing, but not knowing if he even worked at Sega anymore. Shame on you. And shame on Sega as a whole. Yu Suzuki is Sega's Miyamoto. You'd NEVER hear of Nintendo reps not having a vague idea of what Miyamoto is doing.

    And the whole bit about "reinventing Sega" was just sheer friggin' nonsense. There's no need to "reinvent Sega", just a need to bring the dev studios back to their roots as "bleeding edge" developers. And to do that one need give them TIME to work on games, not rush things out the door in a year. Again, good riddance.

    • Nightbringer

      PREACH Brother!....see im not the onlyone that remembers what went down... good post man.

  • spiffyone

    As an iTouch/Phone gamer, and a fan of past ng-moco titles, I say "Good move".

    As a Sega fan, I say "Good riddance".

    Sorry, Simon, but your cardinal sin against all fans Sega was being asked about what Yu Suzuki was up to and not only not knowing, but not knowing if he even worked at Sega anymore. Shame on you. And shame on Sega as a whole. Yu Suzuki is Sega's Miyamoto. You'd NEVER hear of Nintendo reps not having a vague idea of what Miyamoto is doing.

    And the whole bit about "reinventing Sega" was just sheer friggin' nonsense. There's no need to "reinvent Sega", just a need to bring the dev studios back to their roots as "bleeding edge" developers. And to do that one need give them TIME to work on games, not rush things out the door in a year. Again, good riddance.

    • Nightbringer

      PREACH Brother!....see im not the onlyone that remembers what went down... good post man.