teversham xboxAs MCV reports, Microsoft's Richard Teversham, (former) Senior Director of Business, Insights, and Strategy for Xbox, has left the company to join rival Apple.

According to MCV, Teversham has accepted a position in Apple's European offices and will be working in an education-related capacity.  He held the role of Xbox Director for Platform and Marketing from 2005 to 2007, before becoming the company's Xbox strategy boss. Teversham leaves Microsoft after 15 years with the company.

Microsoft is currently in the process of recruiting Teversham's replacement.

Apple, with the iPhone platform, is well poised in the mobile game industry and, as a move like this shows, it's clearly gaining momentum.

  • ZZMitch

    Interesting, does this mean Apple is trying to make the iPhone a better gaming console or (another) attempt at a home console?

    • http://www.twitter.com/wo0t Wesley

      "(another) attempt" ... o.0 ...They have attempted before?

      • Formal

        Actually they have; it was called the pippin aka the 3DO.

  • ZZMitch

    Interesting, does this mean Apple is trying to make the iPhone a better gaming console or (another) attempt at a home console?

    • http://www.twitter.com/wo0t Wesley

      "(another) attempt" ... o.0 ...They have attempted before?

      • Formal

        Actually they have; it was called the pippin aka the 3DO.

  • PeterM11

    this is pretty cool. and pretty funny since Xbox is a Microsoft thing. ha.

  • PeterM11

    this is pretty cool. and pretty funny since Xbox is a Microsoft thing. ha.

  • Dave95

    This move shows Apple is serious about gaming. A mobile gaming platform that is. ha.ha.

  • Dave95

    This move shows Apple is serious about gaming. A mobile gaming platform that is. ha.ha.

  • Bobert371

    I'm not sure if this is a great move on apples part. This guy has to be talented, but Microsoft has a very different type of strategy than Apple. I always got the impression that Microsoft's console strategy is to find the best places to spend loads of money to try to edge out the competition. I don't see this model working so well for Apple, a company that has been the underdog for so long.

    • Alan

      Apple has a lot of spare cash, their revenue was ~30bn last year, 1/2 of Microsofts and their net income around 4bn, 1/4 of Microsofts.

      Company's hate having spare cash, investors want to see cash spent to grow business so why would Apple be in a different situation to Microsoft?

      • Bobert371

        The underdog comment was more in reference to image. Apple is, I believe, a likable company. Microsoft has never even pretended to be likable. Apple will want to defend their image and won't want to use the tactics that have brought success for Microsoft.

    • Alan

      That is caused by their corporate presence that apple mainly don't have, xbox is one of their more "popular" outfits

      Microsoft desperately want to be both and they dont realise that they cant coexist .

  • Bobert371

    I'm not sure if this is a great move on apples part. This guy has to be talented, but Microsoft has a very different type of strategy than Apple. I always got the impression that Microsoft's console strategy is to find the best places to spend loads of money to try to edge out the competition. I don't see this model working so well for Apple, a company that has been the underdog for so long.

    • Alan

      Apple has a lot of spare cash, their revenue was ~30bn last year, 1/2 of Microsofts and their net income around 4bn, 1/4 of Microsofts.

      Company's hate having spare cash, investors want to see cash spent to grow business so why would Apple be in a different situation to Microsoft?

      • Bobert371

        The underdog comment was more in reference to image. Apple is, I believe, a likable company. Microsoft has never even pretended to be likable. Apple will want to defend their image and won't want to use the tactics that have brought success for Microsoft.

    • Alan

      That is caused by their corporate presence that apple mainly don't have, xbox is one of their more "popular" outfits

      Microsoft desperately want to be both and they dont realise that they cant coexist .

  • HarryPotterson

    What's great about apple, is that in june 2007, we were holding devices that are playing online fps's today. For all we know, Apple could release a firmware update for the Apple TV, and we could be gaming with our Touch's as controllers in no time,

  • HarryPotterson

    What's great about apple, is that in june 2007, we were holding devices that are playing online fps's today. For all we know, Apple could release a firmware update for the Apple TV, and we could be gaming with our Touch's as controllers in no time,

  • http://www.buzzabit.com/aaron Aaron Sullivan

    Other reports --appleinsider, I think-- suggest that he is taking on a role in Europe that has to do with education. Could be a cover to hide his real position, but... probably not.

  • http://www.buzzabit.com/aaron Aaron Sullivan

    Other reports --appleinsider, I think-- suggest that he is taking on a role in Europe that has to do with education. Could be a cover to hide his real position, but... probably not.

  • Kevin

    cool the halo 5 for iphone!
    cool the dead rising 3 for iphone!

  • Kevin

    cool the halo 5 for iphone!
    cool the dead rising 3 for iphone!

  • bob

    So let's see here.........Apple taking something from Microsoft. I wonder how Apple will spin it with their usual bullsh** rhetoric because the cult following Macggots wont ever want to admit that Microsoft has/had something better than Apple.

    • IamSpartik

      I know. I noticed how the new Apple commercial has the PC guy covered in "small print" whenever PC guys makes a claim.
      But I recall Apple having their own fine print issues and changing their direction when it was recommended that Macs now install antivirus software. Too bad Microsoft isn't as shameless, lowlife and hypocritical as Apple when it comes to making their commercials

      • munkee

        another Mac vs PC? yawn...
        if you're cheap, get cheaper stuffs. that's about it.

      • Johnson Spacestation

        I really really hope that you're joking about the commercial comment.

  • bob

    So let's see here.........Apple taking something from Microsoft. I wonder how Apple will spin it with their usual bullsh** rhetoric because the cult following Macggots wont ever want to admit that Microsoft has/had something better than Apple.

    • IamSpartik

      I know. I noticed how the new Apple commercial has the PC guy covered in "small print" whenever PC guys makes a claim.
      But I recall Apple having their own fine print issues and changing their direction when it was recommended that Macs now install antivirus software. Too bad Microsoft isn't as shameless, lowlife and hypocritical as Apple when it comes to making their commercials

      • http://deleted munkee

        another Mac vs PC? yawn...
        if you're cheap, get cheaper stuffs. that's about it.

      • Johnson Spacestation

        I really really hope that you're joking about the commercial comment.

  • http://deleted munkee

    Yes, I was. It's just a typical jab to the PC users right above me. I'm a Mac user and lover, but I hate flaming wars as much as I hate Apple fanbois. I mean, why do they have to bring up Mac vs PC at every possible chance? It's just stupid.

  • munkee

    Yes, I was. It's just a typical jab to the PC users right above me. I'm a Mac user and lover, but I hate flaming wars as much as I hate Apple fanbois. I mean, why do they have to bring up Mac vs PC at every possible chance? It's just stupid.

  • WolfgangK

    I'm a long-time mac user and Apple fan, and also have an Xbox/360. The Xbox is the closest thing MS has ever done to matching the kind of user experience Apple provides in their products. MS single handedly, IMO, changed the way consoles connect online and allowed players to connect and interact in a social gaming environment. Xbox Live is a closed system similar to what Apple does in certain spaces.

    This seems to me to be a natural move considering how Apple-like the Xbox group has operated since it's inception. This can only mean good things for what looks like a real commitment on Apple's part to gaming on the iPlatform, IMO. Nintendo and Sony should be concerned...as if they didn't have reason to be already.

  • WolfgangK

    I'm a long-time mac user and Apple fan, and also have an Xbox/360. The Xbox is the closest thing MS has ever done to matching the kind of user experience Apple provides in their products. MS single handedly, IMO, changed the way consoles connect online and allowed players to connect and interact in a social gaming environment. Xbox Live is a closed system similar to what Apple does in certain spaces.

    This seems to me to be a natural move considering how Apple-like the Xbox group has operated since it's inception. This can only mean good things for what looks like a real commitment on Apple's part to gaming on the iPlatform, IMO. Nintendo and Sony should be concerned...as if they didn't have reason to be already.

  • Geo

    How much does he look like Philip Schofield??? and why was IKEA the antispam word for this post? lol

  • Geo

    How much does he look like Philip Schofield??? and why was IKEA the antispam word for this post? lol