As Adage reports, Apple is running a major new iPod touch gaming ad campaign on http://games.yahoo.com/ that goes a bit...beyond...the traditional website banner ad. The ad features an iPod touch being tilted to and fro during gameplay, but each tilt affects various elements on the actual Yahoo webpage.
Apple's newest online ad has a pretty cool media placement -- something that we're starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action -- in this case, gameplay -- begins to move all the elements on the page.
A sample video of the ad in action can be seen here:
It seems that Apple has only just begun its effort to push the iPod touch as a viable game platform. Currently games make up the largest portion of apps in the iTunes App Store.
[ via MacRumors ]