According to EA CEO John Riccitiello, Need for Speed Undercover will bring better innovation and gameplay than the series' previous incarnations.
Also notable is the fact that the game will star Mission Impossible III actress Margaret Quigley.
As a handler, she will recruit and guide players as they go undercover to infiltrate and take down an international crime syndicate. Players will complete dangerous jobs, compete in street races, and take part in cop chases along the way.
Need for Speed Undercover is set to ship to stores in North America on November 18 and in Europe on November 21. It is unclear at this time whether the game's appearance in the iTunes App Store will occur in that same timeframe.
See the teaser movie released by EA for a loose glimpse of what's to come.