Google Announces New Google Play Sales and Editorial Features, Along with New Games ‘Beartopia’ and ‘Virtual Rabbids’

Google held their Google Developer Day at GDC 2017, and introduced some new tools for developers, along with a couple notable new games coming to mobile. For Android developers shipping on Google Play, a new strikethrough pricing feature is there. This way, developers can show the regular price of the app, with a featured sale price. These promotions have increased installs for developers by 3x-20x, and also maintained a lift in sales afterward. These should help get the word out about games. Google also will be doing more to promote high-quality content. Editorial pages on Google Play will allow for hand-selected choices of great games in specific categories to help surface great content. Algorithms are also being readjusted to focus on promoting games with high engagement, not just high downloads.

Several titles were announced for Android, including Battle Breakers, a new Daydream VR title called Virtual Rabbids, and a cooperative multiplayer village game by Spry Fox called Beartopia. As well, users can pre-regsiter for Injustice 2 and Transformers: Forged to Fight.