So, how big will Super Mario Run (Free) end up being? Well, according to Tokyo-based game consultant Serkan Toto, the game might generate at least one billion downloads globally in its entire lifecycle. While he isn’t saying that one billion players will end up paying to unlock the full content, that’s still a lot of downloads and a lot of iPhone players playing a Mario game. That would put it at double the number of current Pokemon GO downloads, which in itself was record breaking. It’s safe to say, then, that Nintendo is destined to make quite a bit of money from the portly plumber even if a fraction of those one billion players ends up paying to unlock the full game.

This optimism is shared by investors as seen by the 13% jump in Nintendo shares in Tokyo trading. And this jump is expected to stick around, unlike the very temporary share jump when Pokemon GO firsts came out. I hope that Super Mario Run makes an obscene amount of money for Nintendo so we can get even more Nintendo games on iOS in addition to the ones already announced. Here’s hoping.