With the upcoming Knights of the Frozen Throne expansion on the horizon and the existing metagame getting a bit long in the tooth, Blizzard has been up to all sorts of exciting things to keep people playing Hearthstone (Free). Previously, we celebrated the Midsummer Fire Festival which had Ragnaros awarding us double coins for all of our quests. Now, Frost Lord Ahune has taken things over with the Frost Festival. This time around, participating in the event doesn’t award coins, but instead packs for the upcoming expansion. Of course you can’t actually open them until Knights of the Frozen Throne launches, but, it’s cool earning them regardless.

There’s a tavern brawl where you race your opponent to see how many dummy Ragnaroses you can kill before they do, and special event quests which will have you playing in the arena. I’m really loving the overall flavor of the event, as Frost Lord Ahune seems super desperate to one-up Ragnaros.

Hopefully how well these events have been designed provide a good teaser of how the single player adventure-like content is going to play out when Knights of the Frozen Throne launches next month. I’m super excited, if you can’t tell.