There's an intriguing new mobile games inititative that wants to be the "HBO of mobile games" called The Label, and it's got some intriguing names behind the scenes, not to mention with content being created for the service. Robert Bowling, formerly of Infinity Ward, is behind The Label, with publisher FunPlus helping to back the initative. The Label will publish Bumbo by Binding of Isaac [$14.99] creator Edmund McMillen. As well, Guildlings by Threes [$2.99] developer Sirvo will be part of The Label, along with some interesting other titles from games industry veterans.

What many people will be happy to know is that the idea is that these will be premium games introduced through The Label. How well these will work out is obviously an open question, but if a publisher wants to try something dedicated from day one with premium mobile games, I'm intrigued to see how it plays out.

[Glixel]

  • Game
    Guildlings Upcoming App
    Watch Button Watch App
  • Game
    Bumbo Upcoming App
    Watch Button Watch App
  • TSP

    Intrigued. Premium is king in my book.

  • curtneedsaride

    I'd rather pay to try a premium game than waste time and space on more F2P fodder.

  • http://adamsimmersive.com Adams Immersive

    Awesome! Would love to see room for this in the market.

  • ValentiaLyra

    So intriguing.

  • ScotDamn

    This is the best news heard in a while for the hardcore mobile gaming enthusiasts. A legit attempt to make a space for actual games on the mobile platform. The casuals and moms can still have their match saga games and gamers will have a reliable stream of premium gaming too. I love the idea and hope it's successful. It needs to be known though, so gamers on PC or consoles know it's a thing to rely on. A real game in their pocket they didn't know existed. Otherwise I'd be worried for it's success.

  • ScotDamn

    Will it also exist on Android?

    • ScotDamn

      Never mind it reads as if it were independent of iOS or android. So maybe it'll be a downloadable app with in app purchasing for games (which would be comically ironic) or something else. I feel like I'm missing something here..