Apparently, the rumors of Pokemon GO's [Free] demise are greatly exaggerated. Even though there has been a big drop in popularity, the game is still immense and is making a ton of money. According to a study by Slice Intelligence, Pokemon GO's paying population has dropped almost 80% since its peak on July 15th, which sounds like terrible news for Niantic, right? Well, not quite. You see, the game was so big when it launched, it nearly doubled the number of in-game spenders in the mobile gaming market as a whole. In other words, this one game created a huge spike in people spending money on mobile games.

Pokemon GO

So, what does this drop in paying players in terms of total revenue? Well, Pokemon GO doesn't just continue to be profitable, but it's actually making more than six times the revenue of the second most profitable game, Candy Crush Saga. It's safe to say, then, that Pokemon GO continues to be a mobile gaming phenomenon, despite the huge drop in paying players. And with new updates coming up and the release of the wearables, I'm pretty sure the game is here to stay. You can read the whole study here.

  • scottsoapbox

    Yeah I think most devs would be happy with 2% of the most gamers EVER - let alone 20%.

    • Tallgeese

      Well most devs certainly don't have that IP bump...

      • Sarusig Musicman

        Yeah because as we all know, all you need is an IP to have a hit. Where are the Sonic games on the revenue chart again?

      • Tallgeese

        Who is Sonic and what is a hedgehog? Me and kids nowadays aren't familiar with that pokemon (is he like the alola Sandslash form?) probably because his owners have hardly marketed him as hard as Pokemon and when they did (because they actually did try and tie Sonic to a Sega Dreamcast memory card walking egg hatching peripheral way before pokemon did, you can prolly ask Shaun about it, because he and I are prolly the only ones who know about it therein highlighting YET AGAIN the effectiveness of Mickey Mouse's somewhat less successful but also fairly forgotten cousin, ask Warren Spector about Mickey Mouse). Pokemon is not "Sanic the Hedgehog." I love Sonic, and Tails, and the Chaotix crew, but besides releasing the occasional terrible new sonic game (since the amazing Dreamcast one) and a long-running comic series and I think one(?) cartoon (wikipedia says 3), he's peanuts compared to the powerful and world-wide disseminated chaos emeralds that is the pokemon franchise! When was the last time you saw a Sonic the Hedgehog backpack? Or turned to Cartoon Network to watch his show? Or read a Sonic doujinshi (fan comic)? Or played the Sonic card game? Or saw someone wearing his sneakers? I'll say it again with added emphasis just so you know what's the haps this time:
        .
        "Well most devs certainly don't have ]>*THAT*<[ IP bump..."

      • Tallgeese

        *are

      • Sarusig Musicman

        Yes, because Pokémon Go players that were seen on all the photos in the street during the game hype were totally kids.
        And yeah that's true, Sonic has zero marketing. I mean, Sega would never do anything like for Pokémon, like making a (surprisingly good) cartoon, having a super popular Twitter account, flooding the mobile market with games, having him pushed in Smash Bros (totally not the same audience as pokémon), having him pushed in party games with Mario (totally not the same audience as pokémon)... Totally obscure character these days.

      • Tallgeese

        I'm sorry, bro, you're, like, not even hearing me. If you want to argue that's cool, but you can't inject your own statements as mine and then defeat those easily vulnerable replacement statements as if they were somehow representative of/equivalent to mine and then be smug about it (if you do want to do that hopefully faux snews is hiring).
        .
        If you're again unclear on what's going on please examine the fact that I clearly mentioned that Sonic (whom you injected earlier in a curious non sequitur) has marketing (just not on the same level of pokemon) which you hyperbolized to "zero marketing" (and conveniently also dispatched with two of Sonic's cartoons (more evidence that you're not hearing me)). You're essentially unable to approach this conversation directly.
        .
        I can say (because you actually said it), "but a lot of children DO play PokemonGo" in reply to your statement about the media pictures/video capturing older people playing the game, because you brought it up, but you should probably know already that "kids play kid game" isn't exactly "stop the presses" new's photo worthy and acclimatize your brain accordingly.
        .
        I can't say Sega has flooded the mobile market with games (even though you did, the 10 I see now are hardly a flood unto whatever giant sea that is the app store), but even if I did take that into account it would only resolidify the crux of the insane and originally contested argument that Sonic is somehow equivalent to Pokemon.

      • Sarusig Musicman

        Yeah, see if you don't give me any example, I have to make assumptions as to what you mean. That's how it works. You're just claiming "Sonic is bigger with the young crowds" with about zero backing.
        Not to mention, you know... paying users? Probably not the pre-schoolers, and probably more the 20-something who played the original... you know the 90s kids... those who grew up when Sonic was the shit.

        But hey sure let's look at your strong examples.
        Like the best you gave me was:
        "When was the last time you saw a Sonic the Hedgehog backpack?"
        About the same as the last time I saw a Pokémon one. Which is to say the only ones I see are obvious Chinese knockoffs.

        "Or turned to Cartoon Network to watch his show?"
        What, you mean like how the Pokémon anime is super popular and everyone totally talks about it?
        At least the Sonic show pops up now and then on the intertubes...

        "Or read a Sonic doujinshi (fan comic)?"
        Oh boy, you seriously think Sonic doujins, fan arts and fanfics are not a huge thing? Are you new to the internet? You ever heard of rule 34?

        "Or played the Sonic card game?"
        Yes, because the Pokémon's card game is so popular with pre-schoolers I'll tell you what. It's the hypest thing right now. What do you mean Hearhstone and Clash Royale? No people play the Pokémon card game. IT HAS AN IP!

        "Or saw someone wearing his sneakers?"
        I suspect this maaaaay have a link with the fact that none are being sold at the moment. Pokémon sneakers are so in this season though, see them all the time.

        Let's maybe stop pretending Sonic is a small thing, and that the paying users of mobile games are 9 year-old... Then maybe you'll start seeing why Sonic is actually a pretty relevant comparison.

      • xvtb

        no one watches sonic, no one goes on twitter to talk to brands, no one plays mobile sonic games, smash bros is old news, and wii party games are a joke. yes, sonic is obscure.

  • Tallgeese

    Rumors sound pretty spot on, nobody here said PokeMark Twain Go was dead just disappointing. Like the chart from the source you conveniently left out says, levels of mobile purchases related to PoGo had a huge spike initially when we thought the game was great and have now declined over two months to levels that are back to pre-launch levels.
    .
    Pokemon Go's impact has fallen despite its continued rollout to other countries because we feel like it's fumbled the ball and losing 80% of your purchasers (and I have no idea how many non-purchasers) certainly reflects that. People's early expectations have continually been let down, now's it's More like PokeNo Man's Sky and I hope Mario won't be similarly disappointing...

    • http://www.google.com/+jordancable Jordan Cable

      Wait. Pokemon Mark Twain Go?

      • Tallgeese

        The rumors of my death have been greatly exaggerated quote was initially referring to Samuel Clemens AKA Mark Twain... I'm sure I've butchered it...

      • Tallgeese

        "the report of my illness grew out of his illness; the report of my death was an exaggeration."

  • Bhearus

    They would have been able to maintain more players if the game was finished and their backend was built properly at launch.

    Super disappointed.

    • Bhearus

      Also, turn off the pop ups. It's none of your business what I do with my phone or game.

      • Daniel Schroeder

        When it comes to playing their game, it *is* very much their business.

      • xvtb

        No it fucking isn't. Stop being okay with this bullshit you fucking pussy.

      • Common Sense

        Pussies are tough, you edgelord-wannabe drip. Not that you'd know about it. Mwahaha

  • araczynski

    I'm guessing there's already a Pokemon Go 2 in the works to get those tards back with promises of 'new and improved'.

  • curtneedsaride

    In other news, used Gameboy Advance sales are through the roof.

  • Min Hinh

    There is another much more completed pokemon game for mobile.. up to gen 6 i think