backfliphasbroHere's some pretty interesting news, and something I would have never seen coming. Hasbro, the iconic company who have been making toys and board games for nearly 100 years, has just bought a majority stake in Backflip Studios, a prominent iOS developer most widely known for their success with DragonVale [Free].

The Wall Street Journal reports that for a cool $112 million in cash Hasbro bought a 70% stake in Backflip. The Boulder, Colorado-based company will continue to operate from their existing location and with the existing management team, and they will also continue to create their own IP as well as games using the many, many well known brands from Hasbro. It sounds like things will remain business as usual for Backflip with the acquisition, with Hasbro simultaneously getting a gigantic, instant foothold in the mobile gaming space.

Besides DragonVale, Backflip is also well known for the Ragdoll Blaster series, the Paper Toss series, Ninjump and Army of Darkness Defense, among others. Just a few of the heavy hitter brands from Hasbro include Monopoly, Transformers, Play-Doh, My Little Pony, Nerf, and tons more. Interestingly, some of those properties have already been turned into games by the likes of EA and Gameloft, so it will be interesting to see how all that shakes out. At any rate I'll be looking forward to the fruits of this new Hasbro / Backflip relationship going forward into the future.

[WSJ via Backflip's blog]

  • oldgamer dude

    Pretty soon just a couple of huge companies will control everything mwaaaa ha haaaa , Nestlé I'm looking at you.

    • Adams Immersive

      Don't say you heard it from me, but: EAMonsanto.

  • anabolicMike

    It's already like that dude. Sometimes you don't even know the name of the actual parent company lol. Like 162738 Holding Co. They do weird stuff to not have monopolies and stuff. Look at the companies Microsoft owns for example. I wonder how many it owns that we don't know about .shrug. I'd do it if I were them ha

    • handycapman

      Someone interpret please.

      • Jake7905

        Big corporations are shady.

      • Chris Brady

        More accurately, big companies own more than you'd believe.

      • Jake7905

        A.k.a. shady

      • Loading3

        Which he replied more accurately. Shady is vague

      • Jake7905

        So are corporations, that's the point.

  • Earth Vs. Me

    It's pretty amazing to think that a mobile games studio can be worth that much. It just illustrates how big smartphone and tablet gaming has gotten.

    Also the phrase "in cash" made me imagine a briefcase filled with hundreds was involved ;)

  • one.sixty.four

    I hope this doesn't mean dragonvale's perfect freemium balance. Don't go the way of EA hasbro!!

    • one.sixty.four

      I meant to say: I hope this doesn't wreak dragonvale's perfect freemium balence.

  • john360

    Meh! Still made in china

  • araczynski

    don't know what's sadder, all these zynga style shitonashovelserving shops getting bought out or the fact that there's so many people out there paying these shops for their own serving of shitonashovel.