What's this? Rovio Mobile has something else new up its sleeves? In a recent interview with AllThingsD, Rovio CEO Mikael Hed shared a lot of "stay calm, don't panic" thoughts on Rovio and how heavily tied its success is to Angry Birds, noting that Rovio's fingers are in more than just video game jars. He also revealed that his company is in production on a yet-to-be-revealed game set to hit in the next couple of months. AllThingsD says this title is a "non-Angry Birds-themed game," which leaves a lot of room for interpretation as to how Angry Birds-less this new title could be.

If this is a new IP... boy, does Rovio have some shoes to fill. Angry Birds is on stores shelves and clothing racks, as well as pretty much on anything with a chip in it. You can't help but to think that, unless this game somehow exceeds the popularity of Angry Birds, it'll be considered anything other than a failure. We can think of worse problems, though. Like hammer toe. Bet that's the pits.

[via AllThingsD, image via RoyalePost]

  • http://pulse.yahoo.com/_5FLRQI2X2LU3IHMCG7HEAEFD5I Cat Astrophy

    I would just retire, man. So much money and endorsements off a 99c game that simply ripped off a popular flash game. You can't really blame Zygna for just following in Rovio's footsteps (even if Zygna goes a bit too far sometimes).

    • Adams Immersive

      Was Crush the Castle the Flash game? I’m always curious if anything in that genre came before Crush the Castle. (I played the iPhone version, which predated Angry Birds.)

      (To be fair, Angry Birds goes beyond Crush the Castle in significant ways; Zynga can’t often claim the same.)

      Angry Birds titles tend to have Rovio’s own ads every time you lose/pause. The ads are not all that obnoxious, but certainly plenty of eyeball time to promote any new games!

    • Nate

      Have you ever actually played Crush the Castle?  It's much more difficult to control, and frankly significantly less *fun* than what Angry Birds did with a similar (but not identical) game mechanic.  AB had vastly superior art and "story," a more manageable learning curve, and threw massive support behind the title (and its successors) by offering substantive and (marginally) innovative new content on a regular basis for the original purchase price.  Each of the three AB titles currently has five to ten *times* as many levels as they did at launch, and they even came up with a clever way to turn a one-time IAP into almost a completely separate game that runs parallel with the original.  The current penetration into mainstream pop culture and ubiquitous branding is ridiculous, but you really can't argue with how much they've grown the original framework.

      By now, there are dozens of games in the slingshot-type control genre *and* in the "launching things into other things" genre and even if Rovio hadn't done all they have with Angry Birds, it's ridiculous to reduce any discussion of any of these games to "Crush the Castle did it first!"  Anyone who cares already knows, and it just makes you sound like a bitter, grumbling crank.

      • http://pulse.yahoo.com/_5FLRQI2X2LU3IHMCG7HEAEFD5I Cat Astrophy

        Obviously when you rip off a game, you improve on it in order to be successful (this is when Zygna sometimes fails at this type of game design).

        And obviously tons of people are going to make more Crush the Castle-like games once one rip-off became very successful. It's called the "wait-and-see" method.

        I only blame the first person/company to rip off a design concept, never the follow-ups.

        I'll show some respect when they do something original. My comment was basically there to point out the gross hyprocrisy of those hating on Zygna when Rovio is only a few stepping stones away.

        Nice ad hominem at the end; not that the rest of your argument carried any weight in first place.

  • http://twitter.com/milkmangames Milkman Games

    doesn't even need the quote marks because i already classify all games as 'angry birds' and 'non-angry birds'

  • http://twitter.com/thebenchwarmers BenchWarmers Clique

    LOL hammer toe does look pretty bad. Fortunately it seems its not necessarily permanent, and can be cured with therapy.  And more comfortable/form-fitting shoes.

    • http://twitter.com/VULTR3 Mike

      Failure is also cured the same way. I think they'll be fine.

  • Nate

    Hopefully the suits at Rovio have more rational expectations than you do . . . the idea that they have to surpass *the most successful touchscreen game in history* or else the project will be considered a failure is utterly ridiculous.  You know that the Coca-Cola makes other beverages besides Coke and Diet Coke right, even though they don't always sell as well?

    • http://pulse.yahoo.com/_5FLRQI2X2LU3IHMCG7HEAEFD5I Cat Astrophy

      They don't sell as well because they aren't available in as many places. Their flagship drink is available in many more places. Not everyone who sells a Coca-cola product carries all the varieties and most of their marketing goes to that drink. It's a Catch-22 or simply a case of them chasing their tail.

  • http://twitter.com/21tigermike Michael A. Robson

    I'm calling it now--- Rovio have tons of creative guys and great new ideas:

    Angry Hamsters.

  • http://pulse.yahoo.com/_MPSV3SUCUE5G7XTLDVFR322Y34 tom tiki

    Why would ANYONE think this game would match, or even exceed, the popularity of Angry Birds? None of your posts ever make sense

  • http://profile.yahoo.com/XPGZOS7S7EQMDUBVGVRJDVIK6Y Kyle Kane

    Credit to the artist Anthony Jones, who did that illustration.

  • TheFirstUniverseKing

    It's about time. Maybe they'll prove to me that they aren't a one-trick pony, but I have my doubts.

  • http://www.facebook.com/profile.php?id=100002555617117 Rene Polisonico Ramos Avendaño

    It will be awesome and it's gonna be ripped to shreds by the blogs. Everything will be forgiven in version 1.1

  • Steve Sabol

    By that definition, Metroid and Zelda are disappointments compared to Mario.