EA is continuing down its dark path with The Simpsons: Tapped Out, a free-to-play game that puts you in the shoes of Springfield's re-designer after Homer blows up the iconic place inadvertently. In an exclusive interview with CNET, EA laid out the premise and it shed a bit of light on the re-building effort, which is set to require the usage of the game's purchasable in-game currency, doughnuts. Awesomely, the title will use both voice and text provided via the TV series' actors and writers. Expect some commentary on the genre, as well as the usual goofy stuff.

Sound great, but it's best to keep your expectations in check: EA treats its free-to-play users just about as well as Zynga does. Games like Theme Park, and now the re-designed Tetris, are specifically designed to exploit the people who love the idea of the IP the most. It's a weird and sudden turn of philosophy for a publisher that, just about a year ago, seemed much more interested in doing meaningful things like pushing the quality bar with games like Dead Space and challenging others to make titles with as much depth as a Madden or FIFA.

That said, here's what EA's Bernard Kim told CNET:

"People that don't want to pay can still enjoy the title. People who are more impatient can throw a little bit of money at it."

We'll have to see about that. Tapped Out is expected to hit iPad and iPhone "in the coming works," and it'll just be one of many free-to-play titles from EA to come. In another article, CNET estimates that we'll see a dozen or so by this March.

[via CNET, image via smtexas]

  • thomin

    Kill freemium...KILL IT ALREADY!

  • http://www.facebook.com/OoOoOomonkey John Usher

    I was all excited at seeing Simpsons then te excitement died when I saw freemium.
    Oh well I'm sure they make some money from it from someone. It won't be me though. 🙂

  • http://www.facebook.com/toysetc Toysetc Kaiju-ed

    like all building games (smurfs, snoopy, tiny towers), it's a good time waster. pity though that you need a very stable connection (i.e wifi) to play the game. I can't even play it with 3G so i have to task everyone on 8 or 12 hour chores 😛 no depth. just build. and make springfield pretty. 

    • http://profiles.google.com/fleshman1992 Laszlo Tuss

      don't talk about sh!ts and Tiny Tower in one table!!
      In Tiny Tower, you can do anything without paying a single cent!!
      In the others, you MUST pay to get those sh!ts!! not the same

      • http://www.facebook.com/toysetc Toysetc Kaiju-ed

         don't get your panties up in a bunch. just because it's freemium doesn't automatically mean it's bad. furthermore, i was just pointing how they are all building games. are you going to dispute that? 😛 get your facts straight.

      • http://www.facebook.com/people/Joshua-Kaijankoski/673306202 Joshua Kaijankoski

        Bull. It's just like Tiny Towers that you either wait (50h+ at level 110) or shell out Tower Bux that you can buy.

        I like this game a lot. I agree with Toysetc.

  • Carl

    Let's see what it's like first. I purchased and bought the Simpsons Arcade game before. Hopefully this one is good.

  • dwx882

    I had respect for developers like EA and Gameloft until they started putting out paper-thin "free games" (if you can even call them games). They don't seem to grasp that if they put time and effort into a good, full-featured game people will be more likely to spend money on some extras (like Junk Jack recently did). The Simpsons Arcade was the reason I got an iTouch and it pains me to see such an iconic series become the red-headed stepchild of EA in the same manner that Theme Park and Battlefield 3 have.

  • http://profiles.google.com/fleshman1992 Laszlo Tuss

    "People that don't want to pay can still enjoy the title. People who are more impatient can throw a little bit of money at it."Thats why your mother doing it for free?
    Enough of fermium sh!ts!!!Boycott EA, GL and GLU and all the others whose only release freemium craps where iAP is not on option, but a must!

  • JimDollar

    This is weird, I've been playing this for two days... Why does this article say "hitting soon" ?

  • http://www.facebook.com/mmatzat Michael Matzat

    So, asides the simpsons name on the millionst farmvillecityvilesmurftown clone.... why is this news?

  • http://twitter.com/xXSmintXx Ang Shimin

    Strange. I played this for 4 days. Downloaded from Singapore AppStore

  • http://www.facebook.com/zimonb Zimon Blomqvist

    ^ same here except from Swedish store. Guess Europe got something before it hit the States....and what a blast it is. Reminds me of Smurfs village. *puke*

  • theundertow

    Simpsons? Woohoo!

    Freemium? DOH!

  • http://www.facebook.com/people/Dominic-Rolando/542717946 Dominic Rolando

    Add me dominic7603

  • http://www.facebook.com/daniel.hanshaw Daniel Hanshaw

    add me Gaydanny