It's no secret that Rovio has been looking to turn Angry Birds into an ... even bigger worldwide phenomenon than it already is. They've already got an impressive online store loaded with swag, as well as a pre-order page where you can get in line to order everything from lunch boxes to Angry birds sandals of all things. Normally I'd say, "Who the hell buys this stuff?" But, I've seen a ridiculous amount of people wearing Angry Birds shirts, and my neighbors' dogs' favorite toys are their full array of plush Angry Birds toys. Oh, and it probably doesn't hurt that these days Angry Birds is available on every platform under the sun, and it wouldn't surprise me if sometime next year I'll be able to play Angry Birds on my microwave.

A recent post on the Rovio blog provides some clues for the next step of Angry Birds world domination. David Maisel has joined the Rovio team with the mysterious title of "Special Advisor." I'm imagining this as a Game of Thrones-esque hand of the king kind of situation. Anyway, one of David's many claims to fame is transforming Marvel Entertainment from a comic book company desperate to remain relevant in the digital age to self-producing and self-financing massive summer blockbusters, turning existing comic franchises into multi-million dollar movie series and getting an entirely new generation interested in reading comics again.

Will Maisel be able to duplicate that success? It's hard to say. Rovio has recently raised $42m in investments to expand, and part of those expansion plans included acquiring Kombo, which is a leading Finnish animation studio. It seems that they've got all or most of the pieces of the puzzle to start pumping out Angry Birds TV shows, movies, or whatever else.

Now, I know how easy it is to just scoff and dismiss this news (all while simultaneously posting a comment to this story about how much you hate or "don't get" Angry Birds) but consider this-- Angry Birds has single handedly turned a ridiculous amount of people onto gaming that otherwise never would have cared. Hell, I've seen this in my own family. My own father spent most of my life trying to get me to play less video games, and now courtesy of the iPad 2 I bought my parents plays "Pigs" (as he calls it) daily and has since branched out to similar casual games. I hear similar stories from friends all the time.

Love Angry Birds or hate it, it's fantastic to have something like this bringing this many more people into the world of gaming. If an Angry Birds movie is wildly successful, it will also serve to raise even more awareness to mobile gaming--

And that's never a bad thing.

  • Tikicobra

    God, I hate Angry Birds.

    • http://toucharcade.com Eli Hodapp

      Cool story bro.

    • Adams Immersive

      I dislike the style... and the phenomenon... but the gameplay is fun! I must admit it.

      I also like the game it copied: Crush The Castle. Lower production values, but still fun! It pre-dated Angry Birds by a year (though the iPhone version only beat Angry Birds by a few weeks I think). And now I just learn that CtC itself copied (with permission) a game called Castle Clout! From 2008. That may be the true start of the Angry Birds genre we know and love.

  • http://twitter.com/ZEROFACES Nicholas Heijnen

    I hate Angry Birds and it sucks and it's a rip-off at $.99 it should be free and why is it still in first place what about CoD Zombies! This game doesn't even make sense, why are the birds so mad anyway they're stupid! Angry Birds doesn't even work, it crashes and it's the worst app ever. I want my money back, I should paid paid to play this game! ME ME ME!!

    How's that? ;)

    Actually even though I've never been a huge fan of Angry Birds, I still keep buying every version they release (Original & Holiday & Rio) so that's got to say something about it. 

    • Adams Immersive

      The game makes total sense. The limbless birds have had their children stolen. Rather than try to get their offspring back (since they’re probably already dead), the birds decide to kill the limbless kidnappers out of sheer revenge. And it’s a one-way suicide mission: the birds themselves die in the attack. Except a few, who have just seen the deaths of their offspring AND their friends, and now survive half-insane, cheering and whooping. But there’s no one left to hear.

  • http://www.facebook.com/profile.php?id=508251140 Kevin Turnt Up Junior

    I thought RIO was the angry birds movie wth..

    • Anonymous

      I never seen RIO but I also thought THAT was the Angry Birds movie...what gives?

      • Stevenmilligan

        I'm pretty sure that the Angry Birds Rio game was just a promotional thing. There is no real connection between Rovio and Rio AFAIK.

  • Cowboysfreetyme

    Who would actually want to see an Angry Birds movie?

    • http://toucharcade.com Eli Hodapp

      I'm guessing the same kind of people who have given half a billion dollars so far this summer to see Kung Fu Panda 2.

      • Travis sharpe

        Kung Fu Panda 2 is actually a quality animated movie, that deserved the money. Now almost all video game movies are terrible so how can they make Angry Birds into a full movie? It's just a over glorified flash game, not even a full game with any story. If this turns out into a movie I hope it flops to stop this terrible Angry Birds craze.

      • L3gum4n

        Only one word to differentiate Rovio's dream to current Hollywood production reality: Limbs.
        I also heard that Rovio has the guts to target Mickey... Yes, they did a lot of money selling a clone with a better layer of painting but seriously? What have they done in terms of actual animation? I just see a pair of balls with different facial expressions which is far far below what Walt Disney offered us with his animated characters.

        There are dreams and big cocky talks but until i see Rovio's balls making visual sense to be on a big screen, I'll just believe in a big waste of time and money :-)

  • Anonymous

    I only wish it did actually raise more awareness to mobile gaming. For that to happen, they'd need to eventually be playing something that isn't Angry Birds, but they're not! The game came out in 2009 and it's still the only thing I ever see on the screens of commuters' iPhones. I sit there thinking "Yeah, the game is good... but I can name a hundred more you might like too".

  • Stevenmilligan

    "Writers are already working on a script for a full-length film that would develop the game’s backstory. Rovio has been in talks with major studios, and are carefully considering their foray into movies as they attempt to parlay the game into a true entertainment brand."

    Per forbes.com. It seems a movie may already be in the works. 

  • NPacone

    Also interesting to point out that the Angry Birds Magic update is exclusive to the Nook color on release. Nice to see Rovio realize that iDevices aren't the end all and be all of mobile gaming. 

    • http://toucharcade.com Eli Hodapp

      If I had to guess I'd say that has more to do with Barnes & Noble giving some kind of preferential treatment for the upcoming Angry Birds book or a bucket full of money than them realizing that the Nook Color was a valid gaming platform.

      • Shamu

        what the hell is a nook color?

  • Bthobbs14

    The game is well-done, but it's not like it has some kind of great story potential or great characters or anything.  It's just another semi-cute, semi-silly cartoon style that works for casual games.  I wonder who sits around thinking, "I like these birds, but I really wish I fully understood their character motivation!"

    I imagine it will make for a terribly average animated movie.  But of course, a few hundred million dollars of average.

    Who wants to bet that it's in 3D, and the birds will fly at your face?  Whee!

    • http://twitter.com/VULTR3 Mike

      Hey, an average movie is better than you can hope for or expect in general these days!

  • http://twitter.com/VULTR3 Mike

    I'm still amazed at how big these things can become when it has the all right stuff going for it. I don't play Angry Birds, but goddamn I respect it's power. I'm interested to see how far they take all of this, it's pretty awe inspiring that it all started from a mobile game.

  • Anton Soccer

    I think angry birds is boring and im shocked at how many people can keep buying angry bird games without getting bored of playin the exact same thing over and over again.

    • Mr T Bailey

      I love the modern phenomenon of "Backlash". One day, we will progress to a point where there will even be Backlash against Backlash.
      How post-modern will THAT be?

  • RobotsVsWizards

    People 'round these here parts take angry birds so personal.
     I think it's fun and , but if your not a fan why put so much energy into the hate.
    It's a game. It's not like it came in your house and peed in your cereal!

    • avon

      there goes that dumb cliché again. if you dislike something nowadays youre instantly a hater lol. i dont see anyone wasting anymore energy here than you used in your post. its just peoples differing opinions. no ones hating.

  • Indieman

    You know when this will be funny?
    ...when Gameloft starts making movies...Prince of the Caribbean.

  • spidey

    "My own father spent most of my life trying to get me to play less video games, and now courtesy of the iPad 2 I bought my parents plays "Pigs" (as he calls it) daily and has since branched out to similar casual games." - That is true for my family too! And my father never fails to get amused by the mocking grunts of the pigs when he can't defeat a level. From angry birds, he's started playing labyrinth and stickman golf.

    • Hahahahsjsjdsjdj

      My dad also! Not Angry Birds but a wide diversity of Wntertainment apps such as Talking Tom or Talkig Carl and old-school games like Unblock Me

  • Anonymous

    Personally I never liked angry birds. The physics and varying strengths of materials were way to unrealistic. A "roof" of concrete/rock (whatever it is) collapsing on a single piece of wood and the wood doesn't even crack? A tower of ice, rock, and wood collapsing on a pig and it lives? After a few levels it just got old... If they fixed the physics in that game it might be alright, but the way it is now it is boring at best.

    I can't really see the movie doing well. I am not sure what kind of real plot they could come up with. Also i can't see why anyone would really care. It seems more like a way for them to get attention for a game that really isn't that great...

    • Stevenmilligan

      I'm sure there are plenty of people who share your opinion, but love it or hate it, it's still one of the most popular titles in mobile gaming history. It's just a fun pick-up-and-play game. You're thinking too much.

  • Kristinezanga

    Rovio plans to release Angry Birds movie !  http://wp.me/p1yzb4-YP

  • Shamu

    the sooner these birds get shotdown the better ef angry birds, its garbage. most overated game ever!

  • Hermanater

    anyone see this fake trailer?

    http://www.youtube.com/watch?v=2matH4B9bTo

  • Csimmonz

    I love Angry Birds and I'd like to see the movie if it's real. I want RIO Carnival and Summer Pignic and can't wait for it! Btw I'm not trying to be mean but i dont like to be judged... it's judgiful and I take offense, so if you don't have anything nice to say, don't say it. Thank you!

  • Olive

    And now pigs are much more popular than the birds,I think,just like the rabbits in
    Rayman.

  • I don't know

    Angry Birds make me angry

  • fhgjg

    888Tiger1:

        North Face UK

  • http://pulse.yahoo.com/_Q7IKDYFRZ55CC6DMEZANX2M4YQ Martin

    Maybe angry birds is the new thing to replace all of the popularity Mario has gained since the 1980s.Who knows what could happen next.What if angry bird will gain the same popularity as  Disney.What if they had ships full of money to create a amusement park or appliances or apartments or a movie studio or or okay I'm a bit out of hand but making an angry birds movie could nearly destroy every video game franchise popularity or can get mobile gaming out of there line