Pokémon Day 2018: What You Need to Know for ‘Pokémon Go,’ Snapchat and More

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Pokémon Day might not be something you can find on your calendar — unless you have a Pokémon calendar, in which case it probably is highlighted, bolded and a few other things besides — but it is an actual, honest to goodness thing that is happening on Tuesday, February 27. We’re pretty sure it’s a worldwide holiday, so hooray pocket monsters for bringing us all together. In any case, Pokémon Day 2018 is going to feature a number of different ways to celebrate the unstoppable juggernaut of a franchise, some of which will affect a certain game you might still be playing on your iPhone or iPad and a couple of other apps as well. Here are the highlights.


Pokémon GO

Big occasions for the Pokémon brand almost always get celebrated by a special in-game Pikachu, and this one is no different. Starting on Tuesday and running through Wednesday, February 28 at 1:00 p.m. PT, Trainers will be able to find and capture a Pikachu with a “festive striped purple hat." Not only that, but this partying Pikachu will know the move Present and grant triple the normal amount of Stardust when caught.

It’s also worth keeping in mind that Pokémon Day falls within the game’s current legendary week, where Kyogre, Groudon and Rayquaza can be found in Raid Battles. That means multiple reasons to be out playing Pokémon Go (Free) over the next few days, provided the weather is nice enough in your neck of the woods to allow it.



If giving the world around you more of a Pokémon flavor is your thing, you’re in luck. Pokémon Day will see the release of the first of three new Shapchat Lenses celebrating famous Pokémon from the Kanto region (and just famous in general, really). Bulbasaur is up first, to be followed by Charmander and Squirtle.

Pokémon Day Snapchat Lens


Pokémon TV

Anyone who uses the Pokémon TV app is going to notice a pretty nifty content addition. The most recent Pokémon  animated film to hit theaters, Pokémon the Movie: I Choose You!, will be available for viewing on the app and at However, like other parts of this celebration, it will only be around for a limited time, disappearing after just one week.

Last but not least for those social media junkies out there, anyone who’s out enjoying any of these games or apps on Pokémon Day can use the hashtag #PokemonDay to possibly have their social media posts featured on the holiday’s official hub. Doing so won’t automatically make you the best, like no one ever was, but at least it’ll give you some cool bragging rights until the next time Pokémon Day rolls around.

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