‘The Emoji Movie’ Invades ‘Candy Crush Saga’

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The Emoji Movie is releasing very soon, and that probably makes you feel very old (I know it has that effect on me for sure). Candy Crush Saga (Free) is one of the apps the adventurous emojis get to visit in the movie, so it’s no surprise that we are getting movie tie-in content in Candy Crush. Specifically, Candy Crush will get The Emoji Movie levels in the game that will let players visit the Candy Crush scene from the movie. The game challenges are inspired by Gene’s (the main protagonist) struggles in the movie as he tries to free himself from the Candy Crush game board.

As you’d expect, you’ll have to swipe Gene to freedom and get your rewards for your troubles. The whole tie-in event is kind of a no-brainer, but it does show once more how King keeps on finding ways to bring even more attention to the juggernaut that is Candy Crush Saga. The in-game event will be live July 27th-28th and August 3rd-4th. And I know you’re all probably lamenting the mere existence of The Emoji Movie, but I’m pretty sure it’s going to make tons of money.

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