Ben Cousins, the former general manager at EA Easy Studios who oversaw the creation of Battlefield Play 4 Free, has landed a new job in a similar field. It’s been revealed that Cousins is now working with ngmoco and forming a new studio in Sweden focused on delivering F2P games on mobile platforms.
Chock it up to “studio infancy” syndrome, but ngmoco isn’t divulging any specifics on what Cousins will be cooking up. We’re simply being told that he’ll lead the studio and drop games on Mobage courtesy of DeNA, the Japanese studio who bought ngmoco for an obscene amount of money earlier last year.
“The games industry is at an inflection point,” Cousins said in a statement. “These platforms are bringing hundreds of millions of new gamers into the fold, and at the same time existing core gamers are discovering the innovation, immersion and connectivity they bring. I’m excited to participate in helping shape what we believe is the future of games.”
It’s easy enough to speculate that Cousins will be making more core gamer-focused F2P games, which seems like a smart move considering the growth in this sector. We’ve got all sorts of “core” F2P games — League of Legends is a leading example — and it seems as though they’re continuing to fair well post-release.
It bears noting that Cousins was also a creative lead at EA DICE, so he’s got some decent ‘core’ game experience under his belt, namely with (proper) Battlefield games.
If anything, dude is going to be making F2P games. That much is plain. I just wonder if we’ll see more bullets instead of farms from ngmoco Sweden.