1-Dr7CdnB6GN5-kCmcvcUJaAThe App Store is ridiculously unpredictable except when it comes to one thing: Developers doing everything they can to ride on the coattails of something that's successful. We saw it with Angry Birds and a tidal wave of games where you would fling things to knock other things over for three stars. Temple Run brought about a new era of endless behind the back runners. Now, Flappy Bird has everyone and their brother racing to release a game with "Flappy" in the title.

It's understandable, as Flappy Bird mania is still going strong, with Flappy Bird's interest over time over the past 12 months exceeding that of Minecraft. Additionally, the top free charts are still dominated by Flapp-likes. The result? Both Apple and Google have decided that enough is enough, and they're actively rejecting games trying to ride the Flappy popularity bus.

TechCrunch points out a few rejections that happened over the weekend, with Apple specifically citing this clause of the App Store guidelines:

22.2: Apps that contain false, fraudulent or misleading representations will be rejected
22.2
We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines.
We found your app name attempts to leverage a popular app.

The game in question here was Flappy Dragon by Mind Juice Media. The story also references a tweet from Kuyi Mobile mentioning a small group of other developers who have had their Flapp-likes meet a similar fate with the Apple banhammer. Oddly enough, this only seems to impact new games, Apple doesn't seem to be doing anything with the current Flappy games locking up the iTunes free charts.

It's a bit of an odd stance, as "Flappy" was neither trademarked or copyrighted by Flappy Bird developer Dong Nguyen. People obviously want these games, or else the current Flapp-likes wouldn't be glued to the top of the free charts. Either way, we're going to keep our eyes on whatever happens next in the always surprising saga of Flappy Bird.

[via TechCrunch]

  • HansKaosu

    Awesome

  • CkX82

    The only "flappy" I have is my balls.

    • CkX82

      *are*
      Dammit

      • OrangeJews

        Looks like someone's lost a teste.

  • Holcman

    Well this is getting interesting. Let me grab my popcorn.

  • ItouchBrett

    Getting so tired of this shit.

    • AngryBaby

      Creepy username dude...

      • CzechCongo

        Yeah. iPodTouchBrett would leave a lot less to the imagination. Unless you're an alien pod person, then it's even dirtier. Like iCrotchTouchBrett would be for you humans. I mean, humans.

        Disclaimer: I don't touch Brett at all, nor am I a pod person.

  • yuk!

    Good.

  • falco

    I don't want more Flappy bird like

  • ODMay

    People get so frustrated when they lose but the simpleness makes them(flappy games) seem so easy which makes them keep playing..... I'm not really sure if that made since btw

    • ODMay

      sense***

      • ODMay

        excuse my typing

  • pauldavidmerritt

    Marketing is an art. Apple knows they will make more money and achieve grand sales from the 'flappy' craze, by minimizing the knock-off games. This limits to fewer of these 'flappy' game names to circulate in order to create niche popularity to sell. This is a stronger financial market strategy just to protect the incredibly fat Apple wallet. Here's the equation in lay man's terms broken down for simplicity: [$ of 1 crazy pop gameplay fad > $ of many of the same crazy pop fad]

    You get it yet? FATTEN APPLE'S WALLET

    • nini

      And I guess Google's being benevolent to the true gamer? They're doing the same thing so is Google looking to make money off people or is it the nonsensical ramblings of the guy in the tinfoil hat?

    • Themostunclean

      Well, my day wouldn't have been complete without reading at least one ridiculous, paranoid rant on the internet. Thank you.

      • pauldavidmerritt

        ‘To the fool, he who speaks wisdom will sound foolish.’
        — Euripedes

        ‘Almost all really new ideas have a certain aspect of foolishness when they are first produced.’
        — Alfred North Whitehead

        I'm not done being verbally stoned by people who think (or not) in their very small box. Keep throwing rocks, please.

      • Themostunclean

        Paranoid, huge ego and a martyr complex. An internet trifecta!

        Seriously though, both Apple and Google started the ban so your anti-Apple rant makes no sense. That and there's no structure to the logic or any hard facts cited.

        Apple makes the same amount of money whether it's 5,000,000 people getting 1 app or 5,000,000 people getting 1,000 apps. If each of those people spend $1 then Apple makes $1.5 million (30%) in either case. The only people that narrowing the selection benefits are the developers. Apple does not increase their percentage based on the popularity of an app.

      • pauldavidmerritt

        Then you're no marketing expert. Go to school for it like I have, and you'll learn the difference in what two "statistics" you're comparing, and the impact they each have in a target market.

      • Themostunclean

        I've studied both economics and marketing and worked for four years at a firm that specializes in branding and tracking consumer habits to target specific demographics for our clients. Your comment literally made no sense and was a hodgepodge of buzzwords and subjectiveness that had not the slightest semblance of a cohesive or real theory. If you'd actually mentioned hard facts and precedents, we wouldn't be having this conversation.

      • CzechCongo

        What you have just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.

      • Themostunclean

        Happy Gilmore quote straight out of the troll bible... It pretty much sums up what I was saying to him, so thanks.

      • Themostunclean

        Sorry, Billy Madison. Oh well, I was a kid the last time I watched either of them.

      • Themostunclean

        And I'd hope if you'd had any form if marketing education, you'd know that I mentioned no "statistics". I presented a hypothetical situation. Go try and BS someone else.

  • 5hift

    Great! Maybe now some actually good games can take the throne of #1 most purchased app.

  • Jzracin

    Dont worry I'm sure Eli will stream countless more hours of flappy bird

  • Trevor

    Do any of these clones actually improve the concept/game?

    • OXMAN

      Check out splashy fish. Let's u earn wearable trophies to put on your avatar!

  • https://www.facebook.com/DigitalDistillery Scot Damn

    Wow. Apple finally doing something about allowing crap into the App Store. This is excellent!

    • oneironaut

      Now they just need to filter out the actual crap

  • skatter

    What a coincidence. I'm completely rejecting Flappy games as well. Such a completely pointless thing.

  • tomas47

    Now its time for real games to show up ;)

  • Kane

    But it's perfectly fine for Apple to approve an app with a title ridiculous as this - "magic duck unlimited-flappy fail farm mini temple pets heroes run can hay jelly real cut crime bubble tiny campus tower mania city the diamond college racing girl dash rope splash day you escape run saga hard bird life 2 free 3"

    * this name isn't made up, go search for it.

    • Themostunclean

      Those are just search tags. The name of the game is supposed to be "Magic Duck Unlimited". Somebody screwed up when submitting the game (no surprise, the translation is atrocious) and it's been fixed now.

  • Alexythimia23

    Haha hilarious lol fair play, i happily support anything that filters too much crap in the app store as there is more then enough already. They cant be too creative if they just want to sell off the back of a name!! Speaks volumes about the company's... Money, money, money!

  • peaThere

    n e one seen the Mario 3 version of flappy bird on cydia it does look cool only if Nintendo wood jump on the app making

  • KsysOP

    Google rejected my game as well for even mentioning the word flappy. I wasn't happy. Either way, Enjoy Rocket Doge - https://play.google.com/store/apps/details?id=com.trivialabs.game.tothemoon

  • Stormourner

    and yet the clones keeps coming and coming and coming and coming........