Heads up: Curiosity: What's Inside the Cube [Free] is now available in the App Store as a $0 download. Bang that link above if you'd like to get in on the action.

If you haven't been following along at home, Curiosity is an experimental release from 22 Cans, Peter Molyneux's new studio. The "game" presents users with a black cube made up of countless other, much smaller black cubes. With a zoom and a tap, you can chip away at these cubes and reveal images buried in the layers. You get a coin for each cube they clear and they get bonuses for clearing swathes of cubes.

With these coins, you can buy items that clear cubes faster. Firecrackers and bombs, for example, take out entire sections of cubes.

At the center of the cube is a secret -- one that Molyneux believes might change lives. The catch? Only one user will see this secret and it'll be delivered via video.

As of this moment the first layer of the cube is coming down fast, as users chip away. One side of the cube seems to be revealing a picture of green balloons. We can't tell what's going on in the others just yet, but we'll stay on it because we're finding it hard to pull away from the app for some weird reason.

Server issues have been a real bummer so far, especially at app start-up. Curiosity needs to be connected and that initial login constantly throws up errors. We've been noticing some oddities with the cubes. We'll be clearing stuff and then, all of a sudden, the server will catch up and reveal that the area has already been cleared.

Word on the street is that 22 Cans plans to use extravagant IAP as a means for users to get to the secret faster. We're not so sure if Apple is going to let the studio charge the sums it wants to, so we're not so sure this'll ever shake out. As of now, IAP isn't in the app -- or at least, in a place where we can find it.

Anyway, Curiosity, it's a thing and it's pretty cool. Check it out if you've got a few spare moments today.

  • chimpman252

    Keeps failing to connect to the server for me. Maybe too many people on at once.

    • willoc

      Same here...

      • B30

        Yes, same here.

      • http://profile.yahoo.com/VJT2VT2JCYZ7VAKKDTBIZS3MKY Ginger Snawerdt

        me 2

    • http://twitter.com/DakotaMitchel10 Dakota Mitchell

      I cant even buy stuff and i have 38,336 coins

  • Rothgarr

    LOL. All I get is "Error accessing server" when I load the app...

    Well done, Mr. Molyneux...

    • Rothgarr

      OK now I am able to connect. I only got to play for five minutes and made well over 30,000 "points" but I hardly feel like I made a dent. Given how small each piece is and how big the cube is I think it'll take forever to get to the center... looks like an entire surface needs to be cleared before another is revealed...

      Can't say I'm curious enough to play much more, though...

  • http://twitter.com/theplotlessplot Henrique Sousa

    Already played for a bit, got a few thousand coins and bought the firecrackers.
    It's a pretty cool social experiment and it's weirdly addictive. I'm curious to see if people will keep going back to the app on a regular basis or if the active user numbers start lowering in the coming weeks.
    I hope they get their IAPs up soon. I heard they'll be using Curiosity's IAPs to crowdfund their next big game (giving bonuses and beta access to the people who buy in-game items) and I'd like to be a part of it.

  • http://twitter.com/Brendan_Charles Brendan Charles

    I either get stuck on the 'joining' screen or server error. No network issues on my end, I'm on LTE and tried on wifi.

    • Gnoupi

      Yeah, it comes and goes, with people rushing on it. Insist, ultimately you can access it.

      • http://www.facebook.com/mmatzat Michael Matzat

        And than the App Crashes. ^^

  • Greyskull

    May I ask who is the "they" you reference twice in the opening paragraph? I'm not being snarky, I just don't quite understand what you mean.

  • Karzay

    So the center holds something that is meant to be "life changing?" Seems like a hard promise to keep.

    It's probably a large sum of money.

    • http://www.facebook.com/mmatzat Michael Matzat

      Who cares, your not going to get it anyway.

      • Karzay

        I'm not going to waste my time either. It's like the lottery with tapping. I don't even play the lottery.

    • MidianGTX

      The answer lies within the name of the guy that made the statement. I.E. It'll fail to deliver like everything else he does.

    • JPhilipp

      You're already filling the center piece with your fantasy. There will be 10,000s of people projecting their idea into it even before it is found. It may end up empty, it doesn't matter -- it sparked your creativity.

    • http://pulse.yahoo.com/_WPMZXGUE4MJYAKW47IRGWIPIL4 Sam Crown

      Life changing:

      You get the 'prize at the end' after wasting 15 hours tapping, and in anger you throw your iPhone at the wall and it shatters into many pieces. You then spend the next week working over-time to afford a replacement but it's just not the same. You then find out rent is due but are £500 short so become homeless.

      Life changed.

      • Karzay


    • http://twitter.com/eXxProf eXx

      I bet this is some sort of Foldering@Home with Mobile CPU/GPU power.

  • http://www.facebook.com/mmatzat Michael Matzat

    Conection Problems, tons Game Crashes, a UI that looks like a bad 90s PC game and gameplay that is just boring and uninteresting.

    The only reason this App got downloaded more than never is that Molynux has his name on it. I can´t believe that there was actually a professional Team working on this.

    • PadreTomasito

      It's a Minecraft à rebours. Not sure on what iDevice you tried it but even on iPad 1 is working great with no crashes. And the gameplay? Just create some pattern and live it to the others to enlarge it. I do.

  • http://twitter.com/crunchewy Crunchewy

    I allegedly was logged in, but there was only a small square uncovered (mostly), unlike the pictures above. Then later that side above I think mostly popped into existence, but still not as uncovered. In any case I messed this with for 5 minutes. My curiosity is over. LOL.

  • zornthgrt

    The secrets a picture of his junk isnt?

  • http://twitter.com/peterlayala Peter Ayala

    It's a picture of Peter in Fable speedos.

  • http://www.facebook.com/people/Sebastian-Paul/1186812355 Sebastian Paul

    The secret inside: A video containing a personalized message like this: "You spent 13 hours and 7 minutes digging at this cube, in this timespan xxx humans were born and xxx died. In these 13 hours and 7 minutes, you have wasted 0.000021 percent of the time you will have on this planet - go outside, live your life!


  • Bubz

    The secret message: Congrats on your accomplishment! Take a snapshot of this screen and we will send you a crate full of 7-Up!

    SNES days all over again...

  • Rothgarr

    I think I'm done with this already... too hard to connect and too often I lose most of my coins when I rejoin...

  • mrTofu

    Oh peter

  • araczynski

    ...roll over boy, roll over... that's a good boy.

  • JJE

    I'm not sure if I want to play but I'm damn sure I think I have to.
    This could become the reason to buy a tablet or mini or whathaveyou. But if the world wants the next Angry Birds, and I think it does, then Cube could very well be that thing.
    Pretentious? Darn right! Too cute by half? Yup, pretty sure it is. That funny feeling I get knowing there are millions touching the same cube I'm touching? It's a weird kind of thrilling, an ephemeral reminder that there's only one blue planet too.
    It's more art than game, more poetry than Michael Bay flick. Just maybe though, just this once, one simple mechanic will become far more important than anyone could realize.

    • MidianGTX


    • mudd

      I'm actually impressed you can type this much stoned.

      • JJE

        Years of practice

    • PadreTomasito

       I totally agree. There will be a ton of creation and a lot of destruction on every layer. It's quite Zen-like experience.

  • http://www.facebook.com/profile.php?id=100000018577803 Scrab Frag

    also lost most my coins after a couple of crashes, very disappointing.

  • PadreTomasito

    Very nice idea. Not sure if there will be any human playing it to the end.

    • http://pulse.yahoo.com/_WPMZXGUE4MJYAKW47IRGWIPIL4 Sam Crown

      Which is when I swoop in and win!

  • ibmurai

    Funny idea. Horribly unstable execution. Another fail for Mr. Molyneux.

  • lanights

    Mindlessly Minecraft Monotony!

    • DannyTheElite

      Yeah why is this slated and minecraft is treated like it was developed by god himself

  • http://www.facebook.com/dean.woodyatt Dean Woodyatt

    Bah, coins seem to randomly decrease, giving no chance to build up a large amount,
    lost 2 sets of 100k at random, now as watching, lost 13k just by going into the settings screen by mistake trying to clear a screen

  • http://www.facebook.com/Obtusitivity Alex Mack

    I've now played since about 3:00pm on Tuesday 11/6 and have lost upwards of 400,000 coins at random and while I enjoy the overall concept and gameplay (tedious as it might be) I am quickly becoming very frustrated by the fact that the *key* game mechanic of "accruing coins" is *this* broken so early in the game's cycle.  Additionally the omission of a customer service contact *in app* is less than user friendly.  I can't underscore what a horrible user experience it is to spend 45 minutes furiously tapping in precise tiny measured stroked on a small handheld device, only to have everything you earned for your effort completely wiped & undone out of the blue.  

    • http://www.facebook.com/sean.m.gibbon Sean Mc Gibbon

      Same here had 240k got disconnected, now it's gone

  • http://www.facebook.com/sean.m.gibbon Sean Mc Gibbon

    I had 240 000 coins, got diconnected. got reconnected, it was all gone...

  • http://www.facebook.com/sean.m.gibbon Sean Mc Gibbon


  • whitewine

    Anybody else have trouble accessing the store?

  • http://twitter.com/DakotaMitchel10 Dakota Mitchell


    • http://twitter.com/JamieDurrant Jamie Durrant

      It's a piece of artwork by the Art Directors wife, Evie McLaughlin.