The adorable Om Nom from ZeptoLab's Cut The Rope [$.99 / HD / Lite] franchise is cutting loose from the confines of his brilliant puzzle games. Earlier today, the studio put out a fantastic animated short starring the adorable monster in a live-action setting. The core story revolves around Om Nom's desire to get candy wherever, and the conflict is one between him and a playful tabbby. I can hear The Bearded One moaning in delight from over here.
Cut The Rope is certainly popular and has seen its fair share of merchandising. I think I like this, though, way more than any plush toy or bit of apparel. Make sure to check out the video whenever you have time. It's awesome (and embedded).