rrgtiVolkswagen held a press conference in New York City tonight for the launch of the Volkswagen 2010 GTI. During the presentation, they announced Real Racing GTI a free iPhone game based on Firemint's Real Racing game.

Announcing the all-new 2010 GTI! But this is [no] ordinary announcement. Breaking the traditional mold, the all-new 2010 GTI is the first car to be launched through an iPhone / iPod Touch app!

VW teams up with Firemint to present a special GTI edition of the award-winning Real Racing app! Log on to the App Store tomorrow morning to pick up your FREE copy of Real Racing GTI

The game will be free to download and should appear in the App Store by the morning.

Part of the presentation was recorded live here, talk of the app starts at about 7 minutes in, gameplay at around 10 min 30 seconds in:

The free game will presumably serve as both a promotional app for Volkswagen as well as a lite version of Firemint's Real Racing [$6.99]. We expect more official information to be released soon.

Update: Now available!

  • Sticktron

    Good one VW, way to have your finger on the pulse.

  • Sticktron

    Good one VW, way to have your finger on the pulse.

  • Jeff

    shouldn't be too hard to render, because I believe there are already cars that look like that in game. Still volkswagen? eww...

  • Jeff

    shouldn't be too hard to render, because I believe there are already cars that look like that in game. Still volkswagen? eww...

  • alex

    I think this might be more complete than some thing. Who knows what VW payed Firemint to make this app. That might cover the loss of sales.

  • alex

    I think this might be more complete than some thing. Who knows what VW payed Firemint to make this app. That might cover the loss of sales.

  • WiseWeasel

    Smart move by VW, and a nice windfall for Firemint. I already bought Real Racing, but I'll still check this out just to see how complete this title is, and how these GTIs handle in-game. It's nice to see VW hires some creative people in their marketing division.

  • WiseWeasel

    Smart move by VW, and a nice windfall for Firemint. I already bought Real Racing, but I'll still check this out just to see how complete this title is, and how these GTIs handle in-game. It's nice to see VW hires some creative people in their marketing division.

  • Victor

    I wish real racing had licensed vehicles....

  • Victor

    I wish real racing had licensed vehicles....

  • Jack

    Now... why don't they add it into the next Real Racing update too ;)

  • Jack

    Now... why don't they add it into the next Real Racing update too ;)

  • AIM-R8

    This is great, and kinda smart, as it serves as an ad not just for the car, but for the game itself.

  • AIM-R8

    This is great, and kinda smart, as it serves as an ad not just for the car, but for the game itself.

  • Dave

    Now marketing like this I like. Never owned a VW before but I may look into in for my future purchase. VWFTW!

  • Dave

    Now marketing like this I like. Never owned a VW before but I may look into in for my future purchase. VWFTW!

  • Aylmer

    Real Racing GTI does not work on the 3GS, crashes after logo appears

  • Aylmer

    Real Racing GTI does not work on the 3GS, crashes after logo appears