Volkswagen held a press conference in New York City tonight for the launch of the Volkswagen 2010 GTI. During the presentation, they announced Real Racing GTI a free iPhone game based on Firemint's Real Racing game.
Announcing the all-new 2010 GTI! But this is [no] ordinary announcement. Breaking the traditional mold, the all-new 2010 GTI is the first car to be launched through an iPhone / iPod Touch app!
VW teams up with Firemint to present a special GTI edition of the award-winning Real Racing app! Log on to the App Store tomorrow morning to pick up your FREE copy of Real Racing GTI
The game will be free to download and should appear in the App Store by the morning.
Part of the presentation was recorded live here, talk of the app starts at about 7 minutes in, gameplay at around 10 min 30 seconds in:
The free game will presumably serve as both a promotional app for Volkswagen as well as a lite version of Firemint's Real Racing [$6.99]. We expect more official information to be released soon.
Update: Now available!