A few hours ago we posted our summary (with an eye towards gaming) of Today's Apple iPhone 3.0 OS media event.  During the event Apple SVP of iPhone Software Scott Forestall walked the crowd through the many innovations this upcoming OS update will bring.  Among the applications demonstrated were EA's The Sims 3 and two upcoming ngmoco titles, Touch Pets and LiveFire.

Apple has just posted a video (Quicktime) of the entire event.  Have a look.

  • CP1789

    can't wait for the release btw any1 else notice the LOST reference in the cut copy paste presentation

  • CP1789

    can't wait for the release btw any1 else notice the LOST reference in the cut copy paste presentation

  • Chad

    Of course. In fact, most of the audience did in the video. Certainly a lot more creative and funny than the missing teddy bears plastic eyes gag.

  • Chad

    Of course. In fact, most of the audience did in the video. Certainly a lot more creative and funny than the missing teddy bears plastic eyes gag.

  • http://gmt.com Sn7ke

    I was happy to see a bit of the Sims 3, wich looks better then i hoped! Supercool!

    But - then i noticed something of concern, buying "updates" in terms of furniture for the game with real money? Probably not everything will be avaible this way, but i like it when developers give there updates away for free - you paid them already!

    But then again, this was just a short look at the game, so who says this will be the way when it comes out....

  • http://gmt.com Sn7ke

    I was happy to see a bit of the Sims 3, wich looks better then i hoped! Supercool!

    But - then i noticed something of concern, buying "updates" in terms of furniture for the game with real money? Probably not everything will be avaible this way, but i like it when developers give there updates away for free - you paid them already!

    But then again, this was just a short look at the game, so who says this will be the way when it comes out....

  • LE Studios

    I just bought the SDK 3.0 and I put the OS 3.0 on my 1st Generation 16GB iPhone. I hope I can make something good.

  • LE Studios

    I just bought the SDK 3.0 and I put the OS 3.0 on my 1st Generation 16GB iPhone. I hope I can make something good.

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