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Apple “Innovative Games” Feature Has Mostly Paid Games

Another curious App Store feature has landed, and it’s Apple promoting what they’re calling Innovative Games. There’s a great list of titles in here, from Apple faves Monument Valley ($3.99), Threes ($5.99), and Duet ($2.99), to including The Silent Age (Free) and recent iOS port Evoland ($2.99). It’s a list of full of solid games to check out.

Innovative Games

Apple has put themselves in a unique position with the App Store where the Thursday feature has become a huge part of the culture surrounding iOS. Developers aim to release on this day when people look for new releases, and for when Apple starts to feature the best new games of the week. For many developers, that Apple feature is a make-or-break story for their week as a game can feel otherwise invisible without it. But with success on the App Store for many companies becoming independent of what Apple does, Cupertino has lost a lot of its influence. The next big billion-dollar game won’t be because of an Apple feature. So it’s interesting to see Apple try its hand at pushing its relevance. And note the curious lack of anything you would consider a traditional free-to-play title in this list, only games with premium unlocks are here. Hmm…