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Can Branding Set a Casino Game Apart? Zeniz is About to Find Out

I’d argue that the only genre more saturated on the App Store than match-3’s has got to be casino style games. Whether you’re talking slot machines, card games, and other variations, there’s a bazillion of them. Well, the guys behind the United States Playing Card Company think they’ve got a compelling addition to the field, and that’s through their expertise of being the guys behind basically every brand of playing cards. Aviator, Bee, Bicycle, Tally-Ho, Congress, KEM, and PokerPeek are all their products, and the company has been around since 1867, so they definitely have some momentum behind them.

Anyway, the United States Playing Card Company have teamed up with the marketing firm Digi117 who themselves are behind widely recognizable brands like Morton, O’Reilly, and even Carfax. They’re partnering to form a company called Zeniz to throw their hat into the social gaming arena.

Who knows what will come of this, but if nothing else it’ll be interesting to see how the giant of physical playing cards transitions to the virtual space. Casino by Zeniz is on schedule to launch next week, so we won’t have to wait too long to watch this play out.