This one’s for all the Barbie fans out there, both those who flaunt it and those who hide it. As part of Barbie’s 58th birthday celebration, Mattel has just released Barbie Sparkle Blast (Free), a game that combines your typical match-3 gameplay with the ability to dress Barbie to your liking. The coins you earn when playing the match-3 part of the game can be used to unlock and collect outfits, which is a good way of drawing in players interested in different things. The outfits aren’t just cosmetic; each of them has power-ups that affect the match-3 part of the game, which is a cool gameplay loop.

The game also lets you travel the world and meet Barbie’s friends as well as share your outfits and current progress with your friends. I have a hunch this game will make tons of money. Barbie Sparkle Blast is out for both iOS and Android.