Just as it appeared that the increased accessibility and technological advancements were making video games easier, there was been an equal and opposite force that has produced some of the most difficult and brutal titles gamers have seen to date. While the (for lack of a better term) Souls-like games by the geniuses at From Software may be the most well known benefactors of the recent gaming difficulty spike, smaller indie mobile games have taken on the literal challenge, with titles such as Mr Jump (Free) and Downwell ($2.99) achieving commercial and critical acclaim from such approaches. Jelly Inc. looks to follow in this pattern – with lethal saws, perilous rockets, and a number of other dangerous obstacles to avoid, Gang of One’s interesting task on the endless runner promises to offer rock hard action when it launches in the next few weeks, and the developer is currently looking for beta testers on our forums.
While the instinctive reaction to any game that describes itself as an endless runner may be an exasperated rolling of the eyes, Jelly Inc. takes an idiosyncratic approach to one of the most popular genres on the App Store with its unique use of conveyor belts to control the movement. As a sadistic scientist constantly changes the direction of travel on the conveyor belt, it means your titular jelly ball will have to navigate obstacles numerous times per floor, and from different directions and orientations. While the gameplay does ultimately boil down to single tap controls for jumping, if the game stays varied and scales intuitively, Jelly Inc. could be a lot of fun for anyone looking for another accessible yet taxing arcade experience for their iPhone. Be sure to head to our forum thread for further details on Jelly Inc. in the lead up to its launch, as well as to sign up for the beta test.
