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‘Candy Crush’ Players Bought Over $1.3 Billion Worth of IAP in 2014

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Candy Crush Saga (Free) is the game that just doesn’t stop when it comes to raking in ungodly amounts of money for King.com. According to The Guardian, Candy Crush made 1.3 billion with a B dollars in 2014 on in-app purchase alone. That’s millions of extra lives, gold bars, candy hammers, and all the other stuff you can buy in game.

That’s just… An insane amount of money any way you slice it. If there were ever any doubts that freemium gaming is huge, well, I’m not even sure what to say anymore. Personally, I’m a Candy Crush purist, I never buy anything.

[The Guardian]

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