Those of you looking to get new release day started early will be happy to know that Rovio’s Angry Birds Transformers (Free) has launched globally today after being soft launched for a few weeks. This is a side-scrolling auto-running action game based on both Angry Birds and Transformers. Players fight enemy pigs standing on structures that normally you’d have to launch a bird haphazardly at to try and knock down. But here in Angry Birds Transformers, instead, you fire lasers at them. Lasers are a lot more effective than bird bodies.

The game is free-to-play, and while it does have a two-tier currency, there are a surprising number of ways to get the hard currency for free, from random chests on the game map, to getting your characters to be used by supporters. There’s tie-ins with the Angry Birds Transformers Jenga game and with the Angry Birds Transformers toys, with the use of Telepods to summon them into the game. But hey, Angry Birds is all about merchanidising these days. And if we get super-sweet trailers like the 80’s cartoon animation that serves as the game’s intro, they can shill all the toys they want: