Earlier this afternoon, Jared and I spent some time with Candy Crush Saga (Free) in a valiant attempt to get inside its head. It’s a cutesy, candy-themed match-three that has been making some waves on the App Store charts. After inspection, it seems like the game’s campaign is the likeliest reason why it’s clicking with so many folks. It’s big and it isn’t afraid to keep delivering new twists on the core matching formula.

This might not be your cup of tea. We realize that. But it’s healthy to see what people are up to and what makes popular games tick. In this case, the game is pretty good. You should check it out: