Adult Swim Games VP Jeff Olsen has said something that’s music to my ears, at least. In a recent interview with Joystiq, Olsen made the point that an original IP is often a more profitable game than a branded one. Basically, he believes that branded games like your Fast Five’s of the App Store world are more inclusive. “The audience for a casual game based on completely original IP, in my experience, is almost unlimited," Olsen said. “If you’re basing it on a show, you’re probably shutting more people out than letting them in."
And Adult Swim knows a thing or two about making branded games — before they started making ports based on original Flash-based games or concepts, Adult Swim was licensing out titles based on its cartoon content. As Joystiq rightly points out, its branded games weren’t good, but obviously Adult Swim itself is now capitalizing on unusual and unique in-house IP offerings like one of the greatest games on the planet, Robot Unicorn Attack [$.99].
Awesomely, even more unique stuff is in the pipeline — a very rotund and slidey pipeline, I should add: “We’re trying to get to the point where we can release a new mobile game a month," Olsen said. Hell yeah! Although, admittedly, I really want one of those to be Robot Unicorn Attack 2.
[Via Joystiq]
