There have been a number of fun and free advergames on the App Store. Firemint did a great job with Real Racing GTI [Free], which was little more than a cleverly disguised lite version of Real Racing [$4.99] with some very heavy Volkswagon branding. VW has also worked with Fish Labs to bring us Volkswagen Think Blue. Challenge [Free], an odd “racing" game of sorts where you’re put to the task of driving fuel efficiently instead of as fast as possible.
Today’s interesting advergame is CP3K [Free] courtesy of Nike, Chris Paul, and his new set of Jordan shoes which, like every year, look even sillier than last year’s iteration. How do you mix shoes and a basketball player from the New Orleans Hornets in to a video game? Well, it has something to do with some kind of futuristic training simulator where Chris Paul himself (apparently equipped with his shoes) runs, jumps, and of course, executes wicked backboard-shattering dunks. This all is accomplished by tapping when you’re running over pads that boost your speed, allow you to jump higher, or dunk. Otherwise, tapping just makes you jump.
Like most of these advergames, there’s limited depth in the gameplay as the goal of CP3K is to sell you shoes. Still, you can replay the levels to beat your ghost, and there’s a 3 star rating system depending on how quickly you’re able to run and dunk your way through the 9 included levels. It’s surprisingly fun for what it is, and the game is even universal. Virtual Chris Paul is animated quite well, and the soundtrack is this cool post-8-bit electronica with an R&B backbeat that’s pretty catchy. It’s under 25MB too, so iPhone owners can download it via 3G without issue.
"It also left a note for those of us with the high-priced tablet"
"High-priced" tablet? Compared to what, exactly?
A normal computer, I guess... I'm getting an i3 notebook for the same price.
Not intended to argue, just that's what came to my mind that they used to make the comparison, which isn't fair too... Galaxy Tab is a little piece of expensiveness
Looks nice.
ipad games are looking awesome, i must suffering through the waiting game untill the ipad2 comes out :( cant wait!
I too found the “high-priced tablet” comment to be strange. I mean, it’s less expensive than a contract-free iPhone, right? Yet I haven’t seen any comments about users with the “high-priced phone”.
This looks better then everything the Nintendo 3DS will have at launch...including Resident Evil Revelations.
And what a lot of people forget is that those are dedicated gaming machines. The iPhone is a smart phone that plays amazing games!
No it dosent 3DS looks better
I played through the game on the PC and as much as I thought it was boring and predictable, those screen shots are amazing!
Me... my iPad... Some headphones for the atmosphere... Playing all night. I can't wait.
This looks better than everything on the Wii, and most games on the X-Box 360.
Apple Fanboy?
Don't get your hopes too high, I bet it will be on-rails!
doooh, it's been more than confirmed that it won't be "on rails" there's actually a video showing the gameplay @_@
Neodoru, you're a moron, it WILL NOT be on rails, go and watch the video of the game on youtube.
Then it's awesome! Btw... do u call anyone who's wrong a moron? Try growing up!
They called you moron cuz you're , you said us not to hope about none on-rail and you're fucking wrong
Chill out man.
Hahaha! I LOVED the part where you were like that's SO not Brad Nicholson, like we all know you!
Also, high priced tablet comment.
Bang up article.
But Ipad IS a high priced silly little tablet.
Looks great, just hope the gameplay isn't boring, as can't really tell from the demo vid on YouTube.
Any mention of a release date yet? Or price?
This is pretty much the best looking handheld game that I've ever seen. The 3DS wished it looked this good.