I've debated with so many people yesterday about that. Just because I'm an Apple fanboy it doesn't mean that I can't get one of these. I have an iPod touch 2G, I will have an iPhone and a Macbook. I have an iPod, I just would rather get this amazing device rather than another iPod. I already have one. I don't have Zune. If anything, I can compare them and see which I like better. Walmart has a 15 day no questions return policy. If it sucks so bad, I'll take it back. I may end up with an iPod touch 3G, but I doubt it. It'll be 2,2 so it won't be a major upgrade. Maybe some new features and a slightly bumped processor. Not worth it. I'll buy an iPod touch 4G next year, and then I get the best of everything. Someone at Appmania needs a Zune HD anyway.