Not only do you actually believe this to be an insult, you also throw it around without thinking. Try again.
Nintendo did that last gen. It was called the GameCube. And it came in 3rd place behind PS2 and XBox, and, had Sega the financial strength to keep Dreamcast going, likely would've came in 4th (as GC's main advantage was price point, and a healthy Sega keeping DC going would undercut them every single step of the way). As for the WiiU controller being uncomfortable, reports state it is very comfortable to hold. And if you think about it, it's probably more comfortable to hold than current controllers. Why? You know how the grips on current controllers are spread outward? That's done to ease stress on the wrists, as if the grips weren't outward the wrists would be in a very unnatural position. On WiiU, the outward grips aren't necessary because the controller is so wide, and thus your arms and hands are in a more natural, comfortable position. If you want to test out what I mean, pick up a composition notebook or your iPad (if you have one) and hold it as you would the controller. You'll find your arms and hands are in a more natural position. Now imagine there were grips on the underside of what you're holding, making it easier to hold. Comfort shouldn't be an issue with the WiiU controller for teens and adults. Kids, however, I'm not so sure about.
Sorry, late to the party. arta got the company right, but the wrong console: And now that I think of it, aren't the DS and Dreamcast button layouts quite similar? This really, really reminds me of LoZ: Four Swords and FF: Crystal Chronicles on the Gamecube - where you each had functional screens in front of you for game data/etc. Both were wonderful games, and seemed silly, but it was easier to find four people with GBAs than someone with a GameCube! ) This reminds me a lot of how the DS was going to be used similarly as a controller for the Wii, which I never saw used much. Seems that wouldn't be too far off from this (although this controller looks more ergonomic and lighter than a DS.)