Why are the first 6 hours are critical for the life of your app

Discussion in 'Public Game Developers Forum' started by FlowStudioGames, Jan 26, 2015.

  1. FlowStudioGames

    FlowStudioGames Well-Known Member

    Dec 14, 2011
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    Co-Founder
    Europe
    I picked out a few interesting insights from the recent Localytics guide about why push notifications are so important and wrote a short blog post. Find out how you can increase the chances of survival in the first 6 hours of the life of your game.

    Few facts:
    - The highest click rate is on Tuesday and Friday, lowest during the weekend.
    - The best time of day is between 12pm and 5pm (as people are probably bored at work :)
    - Short messages of up to 10 words are the most effective, 3x more effective than long texts.
    ...

    More at my blog: http://bit.ly/1usP4xp
     
  2. Touchmint

    Touchmint Well-Known Member

    Oct 19, 2011
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    Phoenix
    #2 Touchmint, Jan 27, 2015
    Last edited: Jan 27, 2015
    I had always kinda assumed this (about the first 6 hours) but its still an interesting little article. The part about push notifications is pretty interesting too.
     
  3. iamagame

    iamagame Active Member

    Nov 19, 2014
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    Interesting read. Thanks for sharing it.
     
  4. SpungeGames

    SpungeGames Well-Known Member

    Mar 17, 2015
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    Male
    Developer
    Brisbane, Australia
    Love your blog. Thanks for sharing.
     
  5. FlowStudioGames

    FlowStudioGames Well-Known Member

    Dec 14, 2011
    140
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    Co-Founder
    Europe
    You're welcome guys! Feel free to post your opinions, it's always valuable to share lessons learned.
     

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