If I worked at Apple and had sufficient clout I would have Apple buy TouchArcade. I would pay a small staff of writers to stay on full-time and see how much other work we could get away with free or freelance. Why would I do this? Because I am too lazy to curate the App Store. Apple is a lot like credit card companies in that it makes money off all sides. They get a cut of every transaction on iOS, they get money for dev kits, they get money for advertising on their platform. The App Store is essentially the Apple Mint and it almost doesn't matter how good or bad apps are so long as Apple gets money from them. The problem is the App Store is beginning to groan under the sheer weight of its library size. This is something that happens time and time again. Too many choices, not enough time or money. The App Store is horribly bloated and every 10 to 100 flappy-clones, "me to" F2p games, and rogue-lites there is that 1 diamond in the rough. I don't have the time or inclination to go diving in the sewer to find that gem and I think I just described most people. More and more if a game doesn't hit a top chart somewhere or pop on some top-level promotion it dies a horrible slow obscure death. What would bother me is the concern that the App Store may be drowning the golden goose instead of letting it lay those little gold nuggets. Would I, as an Apple Exec, be pleased with making a small fortune off of crap versus a possible huge fortune off of excellent games? TouchArcade is a barometer of the mobile gaming scene, even with their iOS focus. However, it won't change. Why? Because too much money is already being made. No business is going to say "I'd rather make 100 million than 1 billion!" but there are plenty that will say "I'd rather make the 100 million I know I can have than risk only making 50 million when I was shooting for a billion." When I worked with sales guys they'd often tell me it takes as much to land a $100,000 deal as it does a $1 million deal. So why ever bother with some of the $10,000 and $50,000 contracts we had? Easy money, even though it was taking time away from bigger deals. In the Steve Jobs era, someone at Apple, maybe Jobs himself, would be concerned about the glut in the App Store and looking at a long-term and innovative solution to keep it from collapsing under its own weight. In the Tim Cook era? Too traditional, too risk averse, too busy copying the competition and pretending they are innovating. The best part of Apple owning something like TouchArcade is that they are too big to be touched by anyone using the App Store. TA could run without ads and very little corporate oversight. Sadly, it will never happen.