Using company name in App Store

Discussion in 'Public Game Developers Forum' started by Lostcitygamez, Mar 2, 2015.

  1. Lostcitygamez

    Lostcitygamez Active Member

    Dec 11, 2014
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    0
    1
    Male
    Game Designer
    Seattle
    I'm getting ready to submit my first app to Apple for review but I am registered as an individual developer, not a company. It looks like Apple displays your legal name in the App Store instead of your company name when you are registered as an individual (this must really suck for people with common names).

    This sucks because I will be launching the same apps on Android under my company name and for small developers like me, building brand recognition is very important. Is there any way to use my company name in the App Store without messing up my payment information and without having to upgrade my developer account?

    For example, could I use my display name as:

    Fist name: Lost City

    Last name: GameZ

    Thanks for the help
     
  2. ThumbSnail

    ThumbSnail Well-Known Member

    Jan 13, 2015
    102
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    0
    One-Man Game Developer
    Under a Raincloud
    Unless things have changed recently, I don't think so. If you want to use a company name, you have to have a company developer account.

    You can still put your company name in the app description and/or the keyword search tags, but the seller/publisher name will be your legal name.
     
  3. Stingman

    Stingman Well-Known Member

    Aug 14, 2012
    249
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    0
    App / Game Developer
    The Bay Area
    I'm just commenting to confirm this. Yes Thumbsnail you are right. You must have a registered business and you must have valid DUNS numbers. A sole proprietorship will still display your legal name as well. Your entity must be a corporation or LLC if you wish to display a business name as opposed to a personal legal name. They do not accept DBAs. Hope this helps clarify.
     
  4. Xammond

    Xammond Well-Known Member

    Mar 22, 2014
    168
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    UK
    I wonder if you changed your name by deed pole, like Mr Volkswagen Beatle did. Though you would then be know as "Lost".

    Well I posted because things never used to be like this. When I first registered on Apple store, we were a company name. Then one day my account was renamed without my permission ;p
     
  5. psj3809

    psj3809 Moderator

    Jan 13, 2011
    11,560
    68
    48
    England
    Surely its not fair if you do that (have your name as basically your game). Other people set up company accounts, wont be fair for them if people try and get round that so they dont have to upgrade
     
  6. Xammond

    Xammond Well-Known Member

    Mar 22, 2014
    168
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    UK
    I don't think it would be fair even though the correct way of doing things is way out of reach for the vast majority.
     
  7. HopperGames

    HopperGames Active Member

    Mar 5, 2015
    28
    0
    0
    Appstores
    A brand can also be your seller name or the apps you made.

    If you can afford the company reg. in your country do it. Otherwise publish as Individual
     
  8. iamagame

    iamagame Active Member

    Nov 19, 2014
    40
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    As an individual, you can use any name in Google play market, but you can't do that in iOS market.
     
  9. ThumbSnail

    ThumbSnail Well-Known Member

    Jan 13, 2015
    102
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    0
    One-Man Game Developer
    Under a Raincloud
    @iamagame or anyone who knows:

    I had read where Google requires you to publicly list your address if you're selling a paid app in the Google Play Store. Do they also require that if you only have free apps?
     
  10. Stingman

    Stingman Well-Known Member

    Aug 14, 2012
    249
    0
    0
    App / Game Developer
    The Bay Area
    That information is readily available online but I will answer it for you :)

    You are required to publicly list your address if you sell paid apps or in app purchases. So if you have a free app with in app purchases then yes you must list the address. If it's free with no in apps then you are not required to list the address.
     
  11. ThumbSnail

    ThumbSnail Well-Known Member

    Jan 13, 2015
    102
    0
    0
    One-Man Game Developer
    Under a Raincloud
    @Stingman - Thank you. Everything I read was about paid apps, so I assumed it wasn't the case for free apps, but I just wanted to double check with someone who knew for sure.
     
  12. Qot

    Qot Member

    May 23, 2015
    23
    0
    1
    Ouch! I didn't know about the removal of individual developer aliases.

    That's very sad but probably whatever. I think 99.9% of App Store users don't care about developer's name.

    There's an option to create a company with an App Store company account later and then move my apps to it.
     

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