If money was no object let see what you would need to promote you latest game. This is the situation. You are in a meeting presenting your latest game, tell all present why it will be the next big thing and how much money you need to make it happen. The investors in the meeting are prepared to give you the money you need to get the job done. This is your dream promotion promotion budget, the one that will get you over the top> Where would you spend the money? Over what period of time would you use the money? What type of return on investment would you be satisfied with to go back to your investors and tell them the good news?